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    Blazers - Tata Power Rise

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    Navya Agrawal
    Rise to the Challenge discusses trends in open access activity in India. [1] Southern states like Tamil Nadu and Andhra Pradesh are showing increasing trends, driven by policy support for renewable energy, while northern states like Haryana and Punjab have decreasing trends due to price fluctuations. [2] The document analyzes the open access market across states and competitive landscapes of major players like Adani, JSW, Torrent Power, and NTPC. [3] It also outlines Tata Power's marketing strategy of focusing on sustainability and limited advertising directed at government and local customers.

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    Blazers - Tata Power Rise

    Uploaded by

    Navya Agrawal
    47 views8 pages
    Rise to the Challenge discusses trends in open access activity in India. [1] Southern states like Tamil Nadu and Andhra Pradesh are showing increasing trends, driven by policy support for renewable energy, while northern states like Haryana and Punjab have decreasing trends due to price fluctuations. [2] The document analyzes the open access market across states and competitive landscapes of major players like Adani, JSW, Torrent Power, and NTPC. [3] It also outlines Tata Power's marketing strategy of focusing on sustainability and limited advertising directed at government and local customers.

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    Blazers_Tata Power Rise

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    Rise to the Challenge discusses trends in open access activity in India. [1] Southern states like Tamil Nadu and Andhra Pradesh are showing increasing trends, driven by policy support for renewable energy, while northern states like Haryana and Punjab have decreasing trends due to price fluctuations. [2] The document analyzes the open access market across states and competitive landscapes of major players like Adani, JSW, Torrent Power, and NTPC. [3] It also outlines Tata Power's marketing strategy of focusing on sustainability and limited advertising directed at government and local customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    47 views8 pages

    Blazers - Tata Power Rise

    Uploaded by

    Navya Agrawal
    Rise to the Challenge discusses trends in open access activity in India. [1] Southern states like Tamil Nadu and Andhra Pradesh are showing increasing trends, driven by policy support for renewable energy, while northern states like Haryana and Punjab have decreasing trends due to price fluctuations. [2] The document analyzes the open access market across states and competitive landscapes of major players like Adani, JSW, Torrent Power, and NTPC. [3] It also outlines Tata Power's marketing strategy of focusing on sustainability and limited advertising directed at government and local customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Rise to the Challenge

    Navya Agrawal MBA


    Ayushi Jaiswal MBA
    Increasing Trends Decreasing Trends
    Southern States like Tamil Northern States like Haryana
    Nadu and Andhra Pradesh are and Punjab are showing
    showing increasing trend of decreasing trend.
    open access activity

    01 02 03 04

    Policy Push Price Push


    Increased policy level push for Rising short term prices on
    renewable power has driven open power exchanges has led to a
    access activity in renewable power decrease in open access
    rich States like Tamil Nadu and activity in States such as
    Andhra Pradesh. Punjab and Haryana.
    Market Sizing
    The States have been classified based on the increasing or decreasing trend of open access activity, in the last three years
    Competitive Analysis
    Adani JSW
    JSW’s thermal plant, currently has an
    The group, present across the power installed generating capacity of 4,559
    sector be it thermal, renewables, MW, out of which 3,158 MW is thermal
    manufacturing or transmission, is a power, 1,391 MW is hydropower and
    power giant. With close to 14 GW of 10 MW solar power.
    thermal capacity, the group declared 89
    percent plant availability for the long
    term .

    Torrent Power NTPC


    With a total installed capacity of 62910
    Out of the 3879 MW of capacity it has, it MW, NTPC Group has 70 Power
    stations comprising of 24 Coal, 7
    claims that only 10 percent is coal based,
    combined cycle Gas/Liquid Fuel, 1
    while 70 percent is gas based (2730 Hydro, 13 Renewables along with 25
    MW), with renewable energy making up Subsidiary & JV Power Stations.
    the remaining 20 percent (787 MW- Solar
    138 MW, Wind-648 MW).
    Competitive Analysis
    Database of all open access and captive deals in the country and do a
    competition analysis and calculate market share
    Growth Drivers of Our Product

    GDP growth to Successful Strong push for Increased


    drive demand for implementation of Green Energy Latent demand
    Renewable
    power UDAY to drive in Rural Areas
    Power Capacity
    demand

    Target Products

    Solar Power capacity has increased by The potential of Solar Microgrids in Edge in Next Gen Power Solutions would lead to
    more than 11 times in the last five solving India’s energy security challenge, becoming a forerunner in technology adoption while
    years from 2.6 GW in March,2014 to particularly in rural and other also setting industry benchmarks in operational and
    30 GW in July, 2019 inaccessible regions, is huge sustainability aspects
    Marketing Plan
    The promotional and advertising strategy is as follows:
    ● TATA Power spends a less amount of money for promotional and advertisement activities. This is due to
    the fact that a major portion of their services are associated with governments, which do not need huge
    investments in advertisements.
    ● Although, for the electricity distribution business primarily in the cities of Mumbai, Delhi and
    Jamshedpur in order to be present in consumer’s mind TATA Power come up with advertisements in
    Television and print media, mostly those catering to the local news.
    ● Sustainability has been to the core of their businesses. They intend to make a sustainability model for
    environment, community, customers and people. Such projects help TATA Power gain a good amount of
    goodwill for the community within which they conduct their businesses.
    THANKS

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