Product Management

Certification Program
Assignment: Competitor
Edit Master text styles
Analysis
Name: Pawan Kumar Gadiya
Industry: Online Medicine

Email:pawangadiya@gmail.co
m
 Major Players in online medicine

Edit Master text styles

1.1Mg
2.Practo
3.NetMeds
4.MedLife
5.MedPlus-Mart

29/06/19 3
 PharmEasy

Edit Master text styles Company Ethos Healthcare (Medicines, Consultation)

CEO Dharmil Sheth
Target Segment Mass Market (2-2.5) % of India’s
population
Founded 2015
Employee 825
Revenue 637 cr. (source: Money Control)

29/06/19 4
 Competition

Edit Master text styles

Business Model Direct Indirect

Market place 1mg,Practo,Medlife, Local medical shops,

NetMeds Patanjali, online
medicines from Apollo

Private Labels Apollo, Fortis

29/06/19 5
 NetMeds

Edit Master text styles

Company NetMeds

Established 2010

Parent Company Dadha & Company

CEO Pradeep Dadha

Employee 1000

Revenue 10 Cr
Investor Mukesh Ambani (It’s a plus point)

29/06/19 6
 PharmEasy Business Model
It’s a three-way
Edit Master text styles Buyer- When a buyer search for a specific health product or
medicine, then it shows favorable results along with the related
search results for getting a wider perspective on the customers. And
just like various e-commerce platforms, PharmEasy gives a valid
description of the medicine with its discounted price.

Supplier- It works in collaboration with various local suppliers or

medical stores that offer the goods. And the working of this online
medicine provider- PharmEasy business model, marketing strategy
revolves around its offerings by suppliers.

Distribution channel- Its distribution channel is very vast, and this

can be the main reason it is available to deliver with products all
over the nation and even covering the rural cities and backward
areas.

29/06/19 7
 Business Model - NetMeds

Business Model Example Pros Risk

Edit Master text styles Market Place Nestle No Inventory Lower margin
Lower control on
quality

Big Brand Reseller Dettol Huge and loyal Brand power dilution
customer base
 

       

29/06/19 8
 Revenue –Model (NetMeds)
1.Commission
2.Marketing
Edit Master text styles Shipping charges

29/06/19 9
 PharmEasy Revenue model

1. Advertisement
2. Commissions from the sale from drugs and health equipment
Edit Master text styles

29/06/19 10
 Comparative Analysis
Attributes NetMeds PharmEasy
Online order Y Y
Edit Master text styles Lab test Y Y
HealthCare product sale Y Y
Aurveda selection Y N
Doctor consultation Y N
Business model Franchise Franchise
Insurance N N
Healthcare devices Y Y
Healthcare packages N N
Location All over india 1000+ cities
App store rating 4.6 4.5
Value added services These services include Return policy on
automated refill reminders, medicines
loyalty programmes,
detailed information on
more cost-effective
substitutes, expense
analytics, order history,
29/06/19 data records, digital copy 11
of prescriptions
 PharmEasy NetMeds
Strength 1.Get a minimum of 15% 1.Book consultation with
discount on ordering your the doctor online and get a
medicines online. follow-up consultation for
free.
Edit Master text styles 2.PharmEasy Plus, a
subscription plan, offers 2.Get detailed information
various benefits like cash about medicines and also
backs, zero convenience about various healthcare
fees on all orders, etc. information.

3. Choose the monthly 3.Book different kinds of

refill option to get the tests online and access
desired medicine based on medical reports online.
the validity of your doctor’s
note.

4. Track your orders and

return them anytime.

Weakness 1.Prescription is a major 1.The need for a medical

issue for PharmEasy. prescription for ordering
from Netmeds may seem
2. Money returned in awkward and unnecessary
PharmEasy wallet instead for many.
of customer account
2. Logistics.

29/06/19 12
 Future Plans

NetMeds PharmEasy
12 more fulfilment centers by 2021 PharmEasy is getting more
Edit Master text styles investment(100 Mn) from South African
technology and media conglomerate
Naspers and US-based private equity firm
TPG to make its presence in more
locations in India

Tie-ups with various companies to

address specific chronic patients across
the locations

29/06/19 13
 Key Takeaways For PharmEasy

1.Like NetMeds targeting a special segment i.e., segment for Chronic

Edit Master text styles disease.PharmEasy should also try to target specific customer segment to
increase its customer base
2.NetMeds provides online consulation and also Aurvedic medicines. It can be
a threat for PharmEasy as if a person is ordering Aurvedic medicines for
some of the family member can switch from PharmEasy to NetMeds

3.PharmEasy needs to think some special packages like NetMeds to attract

customers.

29/06/19 14