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    Advertising: How To Sell Oranges

    Uploaded by

    Jony
    The document discusses advertising strategies for oranges. It suggests linking oranges to popular activities like movies and sports to associate oranges with enjoyment. It also recommends advertising oranges through various media channels like newspapers, magazines, television, buses, the internet, and mail to reach widespread audiences and ensure high recognition of the orange brand. The goal is to position oranges as a friend and make them impossible to forget through ubiquitous advertising.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    Advertising: How To Sell Oranges

    Uploaded by

    Jony
    40 views7 pages
    The document discusses advertising strategies for oranges. It suggests linking oranges to popular activities like movies and sports to associate oranges with enjoyment. It also recommends advertising oranges through various media channels like newspapers, magazines, television, buses, the internet, and mail to reach widespread audiences and ensure high recognition of the orange brand. The goal is to position oranges as a friend and make them impossible to forget through ubiquitous advertising.

    Original Title

    advertising

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    The document discusses advertising strategies for oranges. It suggests linking oranges to popular activities like movies and sports to associate oranges with enjoyment. It also recommends advertising oranges through various media channels like newspapers, magazines, television, buses, the internet, and mail to reach widespread audiences and ensure high recognition of the orange brand. The goal is to position oranges as a friend and make them impossible to forget through ubiquitous advertising.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    40 views7 pages

    Advertising: How To Sell Oranges

    Uploaded by

    Jony
    The document discusses advertising strategies for oranges. It suggests linking oranges to popular activities like movies and sports to associate oranges with enjoyment. It also recommends advertising oranges through various media channels like newspapers, magazines, television, buses, the internet, and mail to reach widespread audiences and ensure high recognition of the orange brand. The goal is to position oranges as a friend and make them impossible to forget through ubiquitous advertising.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 7

    1 of 7 Peter Loader @ TLT

    Advertising
    How to sell oranges
    orange TM

    Free powerpoints at http://www.worldofteaching.com


    2 of 7 Peter Loader @ TLT

    Orange links itself to things we like to


    do, so that when we do them we think of
    orange TM

    Orange. Even if they are not there!

    Orange wants to be your friend!


    3 of 7 Peter Loader @ TLT

    What does everyone love?


    Everyone loves movies, so Orange let us go for free.
    4 of 7 Peter Loader @ TLT

    What does everyone love?


    Everyone loves Football, so Orange sponsors Liverpool.

    Arsenal
    Liverpool (the greatest football
    team ever) is sponsored by Orange
    5 of 7 Peter Loader @ TLT

    What does everyone love?


    Everyone loves music.

    So Orange have special offers to music events.


    6 of 7 Peter Loader @ TLT

    How Orange advertises


    Orange advertises in

    Newspapers
    Magazines
    On TV
    On buses
    The Internet
    In the post
    Anywhere else?
    7 of 7 Peter Loader @ TLT

    eve
    ryw
    h e re !
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    eve
    e!

    here! everyw
    here!

    SoOrange
    you willisnever
    everywhere!
    forget them!
    ev
    e ry

    e!
    w he
    re

    er
    !

    why everywhere!
    er
    ev

    everywhere!

    ywhe r e ! r e!

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