Printed Media: Charter 7

CHARTER 7
PRINTED MEDIA
 PRINTED MEDIA is one of the oldest forms of
instructional media that is being used in the classroom.
Though it may seem that it is not being used anymore in
schools and in the classrooms, still it is the most widely used
format to spread information to the students.
 Printed Media are materials used to inform, instruct and
motivate learners. Some materials may be used as learning
aids used in the classroom, training materials used in
workshops, seminar or training or as information materials to
announce upcoming events or products.
Example of printed materials are used to enhance the
learning of the students are worksheets, activity
sheets and textbooks.
 As training materials, printed materials are used as reference
after training or to be used to work through on their own.
Example are manuals and handouts.
 As information materials, printed materials are used to
disseminate information regarding school events or the likes.
Example are brochures, newspapers, newsletters, journals
and magazines.
ADVANTAGES AND DISADVANTAGES OF
PRINTED MEDIA – PRINTED MEDIA HAS A NUMBER OF ADVANTAGES AND DISADVANTAGES
(LEWIS, 1986)
The advantages of printed media are:

1. Printed media can easily be transported and cane be
brought and places anywhere you go.
2. Printed media can be produced through the use of
computers or handwritten. Nowadays, printed materials can
be updated and edited easily because of the availability
different productivity software.
3. Printed media is not expensive to generate especially if it is
not done in color.
4. Printed media is the most commonly used media most
students are familiar with. It was first introduced to kids in
the form of coloring books and worksheets.
The disadvantages of printed media are:
1. Since printed media is the most common,
sometimes students fall to see the importance of
these media because of its lack of sounds and
animations.
2. Printed media can only convey verbal language
and therefore it does not necessarily elicit
response from the reader.
3. Printed media needs time to prepare and to
update. It is not very easy to update a book
because it needs preparation and development
before it can reproduce another copy.
BOOKS OR TEXTBOOKS
Books are the oldest form and the most common form of print
media used by students. It is the best source of knowledge and
information. Books comprise varied topics that include
literature, history, fiction stories, autobiographies, dictionaries,
encyclopedia and many more.
Functions of a book
1. The students gain the legacy of knowledge earned by those
who came before (Beckert, 1992). Without books and
textbooks, no education could have been possible.
2. It is used as a teaching aid. Teachers and students use this
for their lessons as a primary source of information.
3. It provides entertainment. People of every age, group or
profession find information, pleasure, relaxation and
inspiration while reading books. Literary, fiction, scientific or
other books bring such kind of entertainment.
TYPES OF BOOKS
There are three types of books used in education:
 Browsing books are designed to catch the reader’s eye then allow for
random readings. The reader literally “browses” the book for any topic
that is interesting or intellectual curiosity.
 Continuous reading books are traditional textbooks used by the
students for the different subject areas. They are designed in a structured
manner and generally begin by introducing concepts moving on to more
complex discussions.
 Reference books are designed for easy retrieval of particular
information.
Selecting a book – selection of a good textbook to use is a serious

task. It is but worthwhile to take time to select the most effective
and efficient textbook.
GUIDING PRINCIPLES FOR
QUALITY TEXTBOOKS
1. CONTENT
 Conformity/alignment with the curriculum aims and objectives in the curriculum guide
 Effectiveness on content to meet curriculum requirements irrespective of
supplementary materials
 Accuracy and relevancy of data/information
 Accuracy, clarity and development of concepts
 Balance of depth and breadth
 Appropriate level of difficulty
 Smooth interface between key stages of learning/year levels
 Presence of multiple perspectives
 Absence of biased information/discrimination
 Inclusion of suggested references to facilitate consolidation and self-directed learning.
2. Learning and Teaching
 Development of generic skills
 Development of cognitive skills of all levels, especially higher-
order thinking skills
 Fostering positive values and attitudes
 Catering to students diversity
 Inclusion of learning activities essential to achieving the learning

targets
 Facilitating students to integrate/practice/apply new knowledge
 Motivating students learning
 Clarity of instructions
 Variety and purposefulness of learning activities
 Inclusion of appropriate activities to facilitate assessment for

learning and as learning
3. Structure and Organization
 Logical organization of content
 Use of table of contents and titles/heading/outline
 Appropriate use of overviews, summaries and a students guide to
facilitate learning
4. LANGUAGE
 Quality of texts in terms of level of difficulty and support for
independent reading and construction of meaning by students
 Coherence of text
 Opportunities to make good use of language to study the subject
 Use of familiar and interesting language
 Accuracy of language used
 Provision of support for understanding and using subject-specific
vocabulary and expressions
5. Textbook layout (for printed textbooks only)
 Logical and consistent layout with appropriate use of
space and margin for ease in reading
 Illustrations facilitate student’s learning
 Appropriate separation into volumes/binding in

loose-leaves
 Design facilitates the reuse of textbook
 Appropriate print font size and type

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CHARTER 7

The advantages of printed media are:

Selecting a book – selection of a good textbook to use is a serious

 Catering to students diversity

 Inclusion of learning activities essential to achieving the learning

 Motivating students learning

 Variety and purposefulness of learning activities

 Inclusion of appropriate activities to facilitate assessment for

 Appropriate separation into volumes/binding in

 Appropriate print font size and type

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