IFD262

(DESIGN STUDIO-II)

N A M E - S A R J I N FA R H A N A Z H U S S A I N

R E G N O . - 11 9 0 0 3 8 1

SUB.TO- MR.KULPREET SINGH

 INTRODUCTION TO RETAIL STORE
RETAIL STORE-
A place of business usually owned and operated by a retailer but sometimes owned and operated by a manufacturer or by someone
other than a retailer in which merchandise is sold primarily to ultimate consumers.

DIFFERENT TYPES OF RETAIL STORE-

 Chain of stores-A single retailer establishes a chain of the store with it’s executive’s store design often offers certain special goods & services
these all chain have exclusive store design selling & promotional plan. For e.g.-Tanishq, Raymond

 Franchise-This is the best way to enter into retail sectors. In this type of retail outlet the store is owned & operated by individuals on behalf of
& is licensed by a big supporting organization. E.g.-Pizza Hut, Mc Donald’s, Loreal
 Departmental Stores-Departmental stores have various departments like cosmetic, stationaries, clothing, food products, etc.
under one room. Here every department is treated as a profit center or strategic business unit. These stores are larger in size
as compare to convenience stores & specialty stores. For e.g.-Shoppers Stop, Pantaloon.

 Super Market-These are bigger than the departmental stores offering more products like houseware section electronic goods
gives more services than the departmental stores. For eg-Nilgiris brand
 Hypermarket-These are very large in size. They provide large parking than supermarket & departmental stores. For e.g.- Big
Bazaar.

 Shopping Malls-It is an arrangement of retail stores & providing the right mix of shopping. Here retail space is shared by
other retailers who operate these retail outlet individually. Such group of a retail outlet in the same building or premises is
called a shopping mall. For e.g.- South city mall
 Discount Store-Discount stores differentiated themselves on the basis of low price & various offers. For e.g.- Subhiksha

 Factory Store-Factory stores are owned & operated by a manufacturer who sells the product directly to the customer at a low
price because there is no middleman involved. For E.g.- Bata, Nike

 Convenience store-This is located close to residential areas so as to make easy access to the customers. It offers a limited
range of product like grocery, daily needed FMCG products, etc.
IMPORTANCE OF RETAIL STORE-
Importance of retail marketing cannot be denied for today’s manufacturers. Retail stores play an important role in high-level exposure of
businesses and widespread distribution of products. In retail stores, retailers get opportunities to interact with customers (the ultimate
consumers of products).
• A convenient form of selling quantity-wise
• Sales to Ultimate consumers of the products
• Convenient Place and Location
• The lifestyle of the people are shaped by retailing
BASIC REQUIREMENTS OF RETAIL STORE:

Garment racks Hangers for Rotating racks Mannequins for Entry and exit Display screen
clothes display sign

Cash Register Security Shelves Display Mirrors Lighting

(POS) Camera window

Signage Seating
 DIFFERENT TYPES OF LAYOUTS FOR RETAIL STORE
GRID STORE LAYOUT: LOOP STORE LAYOUT:
STRAIGHT STORE LAYOUT: DIAGONAL STORE LAYOUT:

The grid store layout design is a familiar, repetitive Also known as the “racetrack” layout, think of the loop design The straight store layout is efficient, simple to Just as the name implies, the diagonal store layout uses
pattern favored by retail drugstores like Walgreens and as the “yellow brick road” of retail store layouts. plan, and capable of creating individual aisles placed at angles to increase customer sightlines
hardware stores like Ace Hardware. Designers accomplish the loop effect by making the floor path a spaces for the customer. Plus, a basic straight and expose new merchandise as customers navigate
 Customers can move quickly through an efficient standout color, lighting the loop to guide the customer, or using design helps pull customers towards featured through the space. A variation of the grid layout, the
floor space using standard fixtures and displays. a different floor material to mark the loop. Lines are not merchandise in the back of the store. design helps guide customers to the checkout area.
 The presentation is uniform and comfortable due to recommended, as they can be a psychological barrier to some Merchandise displays and signage is used to Small stores can benefit from this space management
its popularity, creating a seamless customer customers, potentially discouraging them from stepping away keep customers moving and interested. option, and it is excellent for self-service retailers
experience. from the loop and interacting with merchandise because it invites more movement and better customer
circulation.
ANGULAR STORE LAYOUT: GEOMETRIC STORE LAYOUT: MIXED STORE LAYOUT: BOUTIQUE STORE LAYOUT:

The name of this design is deceptive, as the “angular” Popular with retailers targeting trendy millennials and The mixed store layout uses design elements from Merchandise is separated by category, and customers
store layout relies on curved walls and corners, rounded Generation Z demographics, a geometric layout offers multiple layouts to create a flexible option for retailers. are encouraged to interact more intimately with like
merchandise displays, and other curved fixtures to artistic expression and function when combined with Department stores use a compelling mix of straight, items in semi-separate areas created by walls,
manage the customer flow. Luxury stores use this layout the appropriate displays and fixtures. The unique diagonal, and angular concepts, among other design merchandise displays, and fixtures. Typically used by
effectively because, according to Herb Sorenson’s research architecture of some retail stores, including wall angles, elements, to create a dynamic flow through a range of boutique clothing retailers, wine merchants, and
from Inside the Mind of the Shopper. support columns, and different ceiling styles mix well departments featuring a variety of merchandise. gourmet markets, this layout stimulates customer
with the uniqueness of a geometric layout. curiosity in different brands or themes of merchandise
within the overall category.
 CASE STUDY ON NIKE SHOWROOM
SIZES
FUNCTION: COLOR THEME:
• Reception • Orange DISPLAY HANGER SIZE:
• Gallery • Brown
• Washroom • Black
• Trial room
• Storage

LOCATION: GABA Grand Mall, Model town DISPLAY ZONE:

market, Jalandhar, Punjab 144003 • Footwear
• Sportswear
MATERIALS: INTERIOR LIGHT:
• Athletic wear
• Mostly glass for display. • Suspended light
• Tiles for flooring. • Spot light
• Steel use to support to the display hanger. • Direct mounted
STORE ROOM:
• Concrete , wood as wall surface and for floor. • Ambient light
• Plastic matter also used for in various purposes. RECEPTION:
FURNITURE:
• Rotating racks
• Garment racks
• Stools
• Cashier table TRAIL ROOM:
ANALYSIS: • Cashier chair
• Learnt about the materials used.
• Learnt about branding.
• Learnt about having a constant theme of products and design.
• Learnt about outsourcing.
• Learnt about the requirements for a Nike showroom.
 CASE STUDY ON ADIDAS SHOWROOM
COLOR THEME: PRODUCTS AVAILABLE LOGO OF ADIDAS:
• Black FOR: • The pyramid is the logo for the
• White • MEN “equipment” line which is
• Grey • WOMEN designed with sports and
• KIDS exercise in mind.
DISPLAY ZONE: • The trefoil symbolizes the
• Footwear “original” line which is aimed at
• Sportswear MATERIALS: the fashion wear market.
LOCATION: Model Town Main •
Athletic wear • Mostly glass for display.
Rd, Jalandhar, Punjab 144003
• Tiles for flooring.
FUNCTIONS: • Steel use to support to the display
• Reception hanger.
• Gallery • Concrete , wood as wall surface and for
• Washroom ANALYSIS:
floor. • Learnt about the materials
• Trial room
• Storage used.
• Learnt about branding.
FURNITURE: • Learnt about having a
• Rotating racks constant theme of
INTERIOR LIGHTS:
• Garment racks products and design.
• Ambient light
• Stools • Learnt about outsourcing.
• Suspended light
• Cashier table • Learnt about the
• Spot light
• Cashier chair requirements for a Nike
• Direct mounted
showroom.
 LITERATURE STUDY
REEBOK SHOWROOM
FURNITURE: MATERIALS:
• Rotating racks • Mostly glass for display.
• Open shelves • Tiles for flooring.
• Wall fixtures • Steel use to support to the
• Garment racks display hanger.
• Stools • Concrete , wood as wall surface
• Bench and for floor.
LOCATION: 8-Sector Dwarka, New Delhi • Cashier table
INTERIOR LIGHTS:
DESIGNER: Nishant & Associates • Cashier chair • Ambient light
FLOOR AREA: 4000sq.ft. • Suspended light
COLOR SCHEME: FLOORS: • Spot light
• White • Basement is utilized for the storage • Direct mounted
• Brown • Ground Floor is for Woman's
• Black section along with entrance to the
ANALYSIS:
FUNCTIONS: store • Learnt about the materials used.
• Reception • First Floor displays the products for
• Learnt about branding.
• Gallery men • Learnt about having a constant
• Washroom • 2nd Floor displays kids range and
theme of products and design.
• Trial room has storage area along with office of • Learnt how to do literature study.
• Storage the franchise
 LIBRARY STUDY OF RETAIL STORE
DISPLAY RACKS RACK FOR HANGERS TOILET ROOM TECHNICAL
REQUIREMENTS

TRIAL ROOM STORE ROOM

HUMAN
RECEPTION STOOL ANTROPOMETRICS
MIRROR
 BRAINSTORMING
DISPLAY WINDOW HANGING RACK SECURITY CAMERA MANNEQUINS

LED BANNER SINGLE SIDED RACK RECEPTION CHAIR BAGS

WALL FIXTURES TRIAL ROOM RECEPTION TABLE HANGERS

SOFAS WASHROOM GIFT WRAPPERS SCAN GUN

RETAIL STORE

STOOLS STORE ROOM COLOR THEME CASH REGISTER

OPEN WALL RACK STAFF ROOM SHOPPING CARTS E-Payment

ROTATING RACK LIGHTINGS MIRRORS SIGNBOARDS

MIND MAPPING
MOODBOARD
 THEME
TEXTURE COLOR SCHEME:
Texture is defined as the physical composition of something, or the look and feel of fabric.
Texture of a material depends on various components this include- what the material is
made up of and how is the material made.
ROUGH TEXTURE
Rough texture refers to a less smooth surface, surfaces with this texture are considered
more dynamic and have more depth.
CEILING- Black
FLOORING- Ceramic tiles
MEANING
• Red: The use of red color in the retail stores visually appeals the buyers and
grabs their attention, basically it attracts more customer towards the store.
• Black: Black is a popular color in retail. In color psychology, black’s color
meaning is symbolic of mystery, power, elegance, and sophistication. In
contrast, the color meaning can also evoke emotions such as sadness and
anger.
• White: White color is a symbol of peace and purity, humility, innocence and
silence. It represents the heavenly, pious and sincere feelings. It calms the Wall texture
mind also.
FURNITURES OF RETAIL STORE

STOOL CHAIR

HANGING LIGHT
 BUBBLE DIAGRAM

TRAIL ROOM

ENTRY
DISPLAY
AREA

CASH
OFFICE
COUNTER
ZONING
 CONCEPT SKETCHES

1 2
3 4
FURNITURE LAYOUT