Marketing Plan

 GROUP MEMBERS
 SHAMSA KANWAL 24
 FAIZA ANDLEEB 20
 TABEER AHMAD 12
 KAMRAN GHAFFAR 11
 MUHAMMAD IMRAN 16
 MUHAMMAD AWAIS KAZMI 08
 MUHAMMAD BILAL 06
INTRODUCTION
 Bonanza Garment was established in the year 1976 with only a Handful
of machines
 largest garments manufacturing company in Pakistan catering to export
markets of U.S.A
 Bonanza has, within its group, its own knitting, weaving, dyeing,
printing and finishing units. For apparel making we have special purpose
machines, which are operated by well-trained and experienced persons
under the supervision of foreign qualified efficient technical managers.
 Bonanza enjoys the reputation as a manufacturer of reasonably priced
good quality garments, which are Absolutely World Class.
 In the export market too Bonanza has made a name for itself. Bonanza
has made garments for companies like Wal-Mart, K-Mart, Regatta
(Mervins-Kohls, J.C. Penny) Miles (Germany).
HEAD OFFICE
 686 Bahaduryaar Jang Road, Jamshed Road 3
Karachi, Sindh-74800, Pakistan
OWNERSHIP AND
MANAGEMENT
 MR.HAROON BILWANI
The Chief Executive, is a highly
proficient person who has had his basic training in textile with
his elders well known traders since before the turn of this
outgoing century
 MR.HANIF BILWANI
Is the Director for Marketing & Sales
 Mr. ALTAF BILWANI
Is the Director for Co-ordination in
Bonanza
 MR.SAQIB BILWANI
He Is The Director for Exports in
Bonanza. His personal interest and involvement with the
export business.
INTERNAL ENVIRONMENT
FINANCE
HRM MARKETING SALES
PRODUCTION
FINANCE
 BONANZA FINANCE DPT. IS VERY
STRONG DEPARTMENT HAS GREAT
INFLUENCE ON OTHER Depts..
 IT PROVIDES 2 MILLION TO
MARKETING DPT. FOR

ADVERTISEMENT PURPOSE.
 IT CONSISTS OF HIGHLY TRAINED
PROFESSINALS
SALES DEPARTMENT
 IT IS VERY EFFICIENT AND PROACTIVE
Dep't.
 ITS MAIN FUNCTION IS TO SALE
DOMESTICALLY AND EXPORT IT TO
USA, EUORUP AND AUSTRAILIA
 SALES DPT INCREASING EFFICIENCY IS
DUE TO EXCLUSIVE MARKETING
ACTIVITIES OF MARKETING DPT
EXPORT IN 2009
USA
EUROPE
AUS
MARKETING DEPARTMENT
 BACKBONE OF BONANZA
 HEAVY ADVERTISEMENT EXPENSES
INCURRED IN 2009
 DUE TO INCREASE IN ADVERTISEMENT
EXPENSES SALES INCREASE LAST
YEAR.
40
35
30
25
20
15
10
0
2007 2008 2009
HUMAN RESOURCE
MANAGEMENT
 IT HAS GREAT IMPACT ON ALL
OTHER Depts.
 IT PROVIDE SKILLED AND WELL
EDUCATED TO ALL OTHER Depts.

 IF IT FAILS TO PROVIDE TIMELY
WORKFORCE IT EFFECTED BADLY.

Production Dpt.
 Production Dpt. receives orders from the marketing
dpt. If production dpt. does not produce products
according to customer’s specification then customer’s
loyalty & marketing activities will be effected badly.
 To aviod these problems; Bonanza Pvt. Ltd. has great
system of quality control. Quality control
management check the quality of production at
different levels during the whole manufacturing
process.
EXTERNAL ENVIRONMENT
 MICRO MACRO
SUPPLIERS DEMOGRAPHICAL
CUSTOMERS ECONOMICAL
COMPETITORS POLITICAL
INTERMEDIARIES TECHNOLOGY
SOCIAL
CULTURAL
EXTERNAL ENVIRONMENT
supplier
 Australia and new Zealand are two wool
suppliers to bonanza because these both
countries produce world finest wool
 Suppliers also effect direct on an organization
 Increase in wool prices last year force bonanza
to increase the prices of its products
 The quality of raw material provided by above
mention countries is a very large factor in the
success of bonanza in USA and Europe
intermediaries
 Distributors of bonanza
 Islamabad
 FASHION POINT. Aab Para. CHALLENGER
WEAR.
ALAM. Super
Super Market
REACH. F-10.Markaz
F-10.Markaz
 Faisalabad
 Kutchery Bazar,
ALPHA STORE. Kutchery
GALAXY GARMENTS. Kutchery Bazar:
ABDULLAH GARMENTS.
Karachi . kharian city kharian
city
Okara
Rawalpindi
Bahawlapur
Gojrah
Mandi bahauddin
Abbotabad
Hyderabad
Sahiwal
nawab shah
Shaikhupura
Sukkur
Vehari
Sialkot
Gujranwala
Sargodha
competitors
 Gucci,varsace,oxford, are its largest
competitors
 Last year bonanza incurred heavy advertising
cost because all these companies had done
heavy advertising expenses
 Bonanza also try to find out new markets in
south America due to increasing competition
in the existing markets
DEMOGRAPHICAL
 POPULATION
 AGE
 INCOME
 SIZE
 TASTE
 GROWTH
 DISTRIBUTION
ECONOMICAL
 BUSINESS LIFE CYCLE
 INFLATION
 DEFLATION
 LOAD SHEDING
POLITICAL &LEGAL
 TAXES
 LAST YEAR GOVT. INCREASE THE EXPORT
DUTY WHICH IS BADLY EFFECTED ON
BONANZA’S EXPORTS
 POLITICAL INSTABILITY
 WHICH IS BIG ISSUE IN PAKISTAN WHEN
PAKISTAN CAME INTO BEING THE GOVT. OF
PAKISTAN HAS BEEN CHANGING IN VERY
SHORT PERIOD OF TIME .THIS FACTOR HAS
NOT ONLY EFFECT BONANZA BUT ALSO
EFFECT ON ALL SECTORS OF ECONOMY.
TECHNOLOGICAL
 IT HAS TREMENDOUS IMPACT ON
BONANZA.
 THE MAIN REASON OF ITS CUSTOMER
LOYALTY ITS MODERN TECHNOLOGY.
 BONANZA HAS UNIQUE
MANUFACTURING TO SATISFY THEIR
CUSTOMERS.
 LAST YEAR BONANZA SPEND 1
BILLION ON MODERN TECHNOLOGY.
SOCIAL AND CULTURAL
 DIFFERENT COUNTRIES HAVE
DIFFERENT CULTURAL PATTERN.
 SUCH AS LIFESTYLE, VALUES, BELIEFS
ATTITUDE .
 BONANZA PRODUCE PRODUCTS
ACCORDING TO CULTURE.

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 GROUP MEMBERS

HRM MARKETING SALES

MARKETING DPT. FOR

EDUCATED TO ALL OTHER Depts.

WORKFORCE IT EFFECTED BADLY.

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