Marketing Plan - Group 2

HEY, BREW.
MARKETING
PLAN 2021-2022
OVERVIEW
Our 1-year marketing plan, "Hey, Brew." coffee shop, was one of our goals. Since
we know people who use this space to spend time with old friends or meet new ones,
we believe this shop can generate sales for us. Some of them rely on their frequent
coffee shop visit to get them through a stressful day. This marketing campaign
would concentrate on how to create new products and serve coffee enthusiasts.
HEY, BREW.
HEY BREW!
• Filipino-Style Coffee shop with variety dishes from
different countries.
• Largest Coffee shop in the Philippines that has 18

branches world-wide.
• Began as a small coffee shop, but soon expanded to

become one of the Philippines' and other countries'
most delicious coffee shops.
Our office
PEST ANALYSIS
“
POLITICAL/LEGAL ENVIRONMENT
We provided eco-friendly materials such as reusable produced bags,
paper straws, and reusable coffee cups.
(In all of our state branches)
Coffee Shop Licenses and Permits ✓
Business License ✓
Certificate of Occupancy ✓
“ ECONOMIC ENVIRONMENT
Hey Brew coffee shop provides affordable coffees and sweets for your
everyday taste buds. We offer our customers with the best quality
products at reasonable prices. We are a small, coffee shop that has
been serving you with the best of both worlds.
“
SOCIO/CULTURAL ENVIRONMENT
“We have the taste you require.” Our team conducted research and
did a survey in several cities throughout the Philippines, including
Manila, Makati, Cebu, and Baguio, in January of last year. As you
might be aware, Baguio City was crowned champion of the best
Arabica coffee in March of last year, and it is now a leading coffee
brand on the market. We, too, as people, needed a coffee that would
suit your requirements. As a result, we made the decision to make it
ourselves!
“
TECHNOLOGICAL ENVIRONMENT
Coffee shop and cafe management software
Financial software and technology
Marketing technology
Innovatory products
MICROENVIRONMENT ANALYSIS
“
COMPANY ANALYSIS
Hey Brew is a shop not only providing pastries and drinks, but also
determined to become a daily necessity for coffee addicts, a place to
dream of as you try to escape the daily stresses in your life and just a
comfortable place to meet your friends or read a book.
MISSION: "To provide desirable foods and drinks. Excellent, reliable

services to our customers and serve everyone better than anyone else."
VISION: "To be established and trusted as the desirable business partner

and to help create the best foods and drinks as well as to become a top
coffee shop in the world.”
“
MARKETING INTERMEDIARIES
Marketing intermediaries is important because it helps us to promote
or sell products. While it's impossible for our shop to sell products,
we come up with the idea of franchising and promoting our coffee
shop nationwide to grow using the resources of others.
“
COMPETITOR ANALYSIS
Hey Brew Coffee Shop
Hey, brew gives a new take on cafes. It is a nice place to chill with
friends, go on a date or just to have me-time. The feature of this cafe is
that it uses local coffee. Hey, brew is showing that local made can be just
as tasty as imported brands. It was able to attain a competitive advantage
in the Philippines over Starbucks by:
• Entering our coffee shop first.
• Letting them know that our service is good.
• Having a low price but the taste will be better than our competitors.
• Letting them feel the homey vibe.
“ DIRECT AND INDIRECT COMPETITORS
DIRECT
“ INDIRECT
“
SUPPLIERS
Silca Coffee Roasting Company is the Hey, Brew Coffee shop
supplier. They are one of the Philippines top coffee roasters providing
good quality coffee supply to coffee shops. The Silca Coffee Roasting
Company is committed to providing a coffee solution that offers a
consistent supply of freshly roasted coffee.
“
CUSTOMER ANALYSIS
In every business, customers are the top priorities. Our mission is to

assure that every customer receives great services and quality
products. So, we come up with seven variables that must be met to
assure that we achieved satisfying our customer.
These are the variables considered in customer analysis:
PRICE
We always make way to keep the prices of our products at an
affordable rate. This is also a strategy to caught customer’s
attention.
“ QUALITY OF FOOD
Keeping our food at a great quality goes the same for our
workplace. Every food served is made with care and
expertise.
“ FOOD SELECTION
Our menu is well organized and well suited to the taste of our
customers. Different kinds and flavors which entice the tastes
palette of our customers.
“ AVAILABILITY
Making sure that we keep track of what is in our inventory
and making sure that we don’t run out of ingredients is also
making sure that everyday the food on our menu is available.
“ PLACE
The ambiance in our café is very relaxing, we keep it
modernized and simple design that makes our place relaxing
and soothing.
“ FEATURES OFFERED TO CUSTOMERS
We also offer convenience to our customer with offering free
WIFI and cubicles where they can study and do their work
with privacy.
SWOT MATRIX
“ STRENGTHS
• Great Costumer Service

• High grade Arabica beans
• High Quality products
• Unique Concept
• Expertly design and Labeled cups
“ WEAKNESSES
• No company app
• Many substitute competitive products
• Broad competitive set
“ OPPORTUNITIES
• Build a costumer relationship

• Expand our number numbers of outlets worldwide
• Become a well -known coffee shop worldwide
• Add increased product augmentation
“ THREATS
• More aggressive competitor behavior

• Lots of popular coffee shops
• •Changing Market taste
• Increases supplier cost
“ LARGE CONSUMERS MARKET :
• Families
• Teenagers
• Students
• Colleagues
• Business persons
“ FAMILIES
For families who would stop by to
buy snacks and beverages, our shop is
perfectly place for your family to choose
since we provide foods that are suitable for
every person.
“ TEENAGERS
For teenagers who want to spend
their time with their friends, our shop is the
place you can go, our shop is affordable
but we make sure that every bite you take
you will experience unforgettable taste and
enjoyable circumstances.
“ STUDENTS
For students who loves to chill and
study at the same time, our shop is ready
to serve you with freshly baked food and
beverages to keep you energized.
“ COLLEAGUES
For colleagues that needs a break
from a stressful workplace, our shop is the
place you would love to work, we have the
place where you can have your own
personal space without distracting you.
“ BUSINESS PERSONS
For business persons who needs a
place that you can comfortable talk to your
client, our shop is the perfect place for you
and your client to meet without anyone
listening you.
PRODUCT STRATEGY
“ PERSONALIZED BEVERAGES
Hey, Brew Coffee Shop offers personalized drinks for the customers
based on their preferences and fits their lifestyle. It shows your
craftmanship and to enjoy your desired and perfect customized
beverages every time. It can contribute to customers’ satisfaction
having a product or service that made to order.
“ PRICING STRATEGY
We sell our high-quality products at a very affordable price

that is ideal for your budget and for those who want to satisfy
their cravings.
MENU ITEM PRICE
COFFEE
Black Coffee ₱ 110.00
Cappucino ₱ 120.00
Espresso ₱ 115.00
Irish Coffee ₱ 155.00
Latte ₱ 135.00
MENU ITEM PRICE
CAKE
Devil’s Cake ₱ 180.00
Genoise Cake ₱ 130.00
Opera Cake ₱ 190.00
Red Velvet Cake ₱ 175.00
Sponge Cake ₱ 110.00

MENU ITEM PRICE
COOKIES
Chocolate Chip Cookies ₱ 120.00
(6 pcs.)
French Macarons ₱ 110.00
Peanut Butter Cookies ₱ 90.00
Short Bread Cookies ₱ 150.00
Snicker Doodles ₱ 165.00
39
“ PROMOTION STRATEGY
We will be promoting our products by putting a promotional

banner outside the shop. It easily attracts and draws the
attention of the people and it is the first thing customers see
and know about our business. We are also handing out flyers
and leaflets in the street.
“ Using social media platforms like Facebook posting printable
coupons to the internet users within our area. We will be also
advertising promotions in leading websites and social media
through targeted display ads. Services like Google Ads will also be
helpful in promoting our products based on customers' preferences.
PRESENTATION
BY GROUP 2
Anfone, Leandro
Cabreros, Angel
Catalan, Mariah Kim
Guillermo, Janelle
Macalino, Mariane
Milante, Rydel
Padua, Joyce Ann
Santiago, Judea
Zantua, Katherine Kieth

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HEY, BREW.

• Largest Coffee shop in the Philippines that has 18

• Began as a small coffee shop, but soon expanded to

MISSION: "To provide desirable foods and drinks. Excellent, reliable

VISION: "To be established and trusted as the desirable business partner

In every business, customers are the top priorities. Our mission is to

• Great Costumer Service

• Build a costumer relationship

• More aggressive competitor behavior

We sell our high-quality products at a very affordable price

Black Coffee ₱ 110.00

Irish Coffee ₱ 155.00

Devil’s Cake ₱ 180.00

Genoise Cake ₱ 130.00

Opera Cake ₱ 190.00

Red Velvet Cake ₱ 175.00

Sponge Cake ₱ 110.00

We will be promoting our products by putting a promotional

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