Research Presentation: Written and Oral
Research Presentation: Written and Oral
Research Presentation: Written and Oral
In the first chapter, clearly state what the purpose of the study is and
explain the study's significance. The significance is addressed by
discussing how the study adds to the theoretical body of knowledge in
the field and the study's practical significance for communication
professionals in the field being examined. It is especially critical that
this chapter be well developed. Without a clearly defined purpose and
strong theoretical grounding, the dissertation or dissertation is
fundamentally flawed from the outset. Sub topics in this chapter that
help develop this chapter are:
i. Introduction
ii.Background
iii.Problem Statement
iv.Justification
v. Aim / Main Objective
vi.Objectives / Other Objectives
Chapter 2: Literature Review
The study should illustrate some theoretical framework to be
explained further in this chapter. The literature review thus describes
and analyzes previous research on the topic. This chapter, however,
should not merely string together what other researchers have found.
Rather, it should discuss and analyze the body of knowledge with the
ultimate goal of determining what is known and is not known about
the topic. This determination leads to your research questions and/or
hypotheses. In some cases, you may determine that replicating
previous research in a different environment or set of circumstances is
needed.
Chapter 3: Methodology
This chapter describes and justifies the data gathering method used.
This chapter also outlines how data is analyzed. Detail every step of
the data gathering and analysis process. Although this section varies
depending on method and analysis technique chosen, the following
areas are typically clearly described:
1.Literature review
2.Data collection
3.Industrial visits/Interviews
4.Data analysis
Chapter 4: Findings
This chapter addresses the results from your data analysis only. It
does not include discussing other research literature or the
implications of your findings. Usually you begin by outlining any
descriptive or exploratory/confirmatory analyses (e.g., reliability tests,
factor analysis) that were conducted. You next address the results of
the tests of hypotheses. You then discuss any ex post facto analysis.
Tables and/or figures should be used to illustrate and summarize all
numeric information. For qualitative and historical research, this
chapter usually is organized by the themes or categories uncovered in
your research.
If you have conducted focus groups or interviews, it is often
appropriate to provide a brief descriptive (e.g., demographic) profile
of the participants first. Direct quotation and paraphrasing of data
from focus groups, interviews, or historical artefacts then are used to
support the generalizations made. In some cases, this analysis also
includes information from field notes or other interpretative data
(e.g., life history information).
In cases of design research project this chapter may be divided into
two chapters: Chapter 4: Possible Solutions and Chapter 5: Detailed
Design of the Chosen Solution. Chapter 4 explains generally three
possible solutions to the research. These do not include any
referencing because at this point the researcher is showing what he/she
came up with from all the research carried out. This chapter will also
show a specific method used to choose the most appropriate or the
most optimal solution to the research and then indicate the chosen
solution. Chapter 5 will then detail the design of the chosen solution.
The costing, if necessary, of this chosen solution will be included in
this chapter too.
Chapter 5: Discussion of Results
The purpose of this chapter is not just to reiterate what you found but
rather to discuss what your findings mean in relation to the theoretical
body of knowledge on the topic and your profession. Typically,
students skimp on this chapter even though it may be the most
important one because it answers the "So what?" question. Begin by
discussing your findings in relation to the theoretical framework
introduced in the literature review. This chapter should also address
what your findings mean for communication professionals in the field
being examined. In other words, what are the study's practical
implications?
Chapter 6: Conclusion and Recommendations