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Pizza Hut

The document discusses Pizza Hut, a major pizza chain. It provides details about Pizza Hut's history, founding in 1958 in Kansas, current operations in over 6,000 US locations and 94 other countries, and status as a subsidiary of Yum! Brands. It outlines Pizza Hut's mission to be the best pizza for every occasion, and vision to make eating items easily available with minimum effort. The document also describes Pizza Hut's extensive product lines, pricing and promotion strategies, and use of Porter's Five Forces model to analyze the pizza industry.

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ǷřiţǝƧh Chąuhąn
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693 views25 pages

Pizza Hut

The document discusses Pizza Hut, a major pizza chain. It provides details about Pizza Hut's history, founding in 1958 in Kansas, current operations in over 6,000 US locations and 94 other countries, and status as a subsidiary of Yum! Brands. It outlines Pizza Hut's mission to be the best pizza for every occasion, and vision to make eating items easily available with minimum effort. The document also describes Pizza Hut's extensive product lines, pricing and promotion strategies, and use of Porter's Five Forces model to analyze the pizza industry.

Uploaded by

ǷřiţǝƧh Chąuhąn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TOPIC:- PIZZA HUT

Group Members : Aman Kapoor (144)


Pritesh Chauhan (112)
Avinash Avachar (104)
Sandip Kavde (142)
Shweta Kamble (141)

Submitted To : Prof.
INDEX
 INTRODUCTION
 LOGOS
 HISTORY
 OBJECTIVE
 MISSION
 VISION
 PRODUCT LINE
 4P’s AND STRATEGY
 PORTERS FIVE FORCE MODEL
 CONCLUSION
 REFRENCES
INTRODUCTION
Pizza Hut is an American restaurant chain and international
 Franchise that offers different styles of pizza along with side
dishes including salad, pasta, buffalo wings, breadsticks, and garlic
bread.
Corporately known as Pizza Hut, Inc., it is a subsidiary of Yum!
Brands, Inc., the world's largest restaurant company.
As of 2012, there were more than 6,000 Pizza Hut restaurants in
the United States, and more than 5,139 store locations in 94 other
countries and territories around the world.
LOGOS

1958-1967
1967-1999

1999-PRESENT
HISTORY
Pizza Hut was founded on June 15, 1958 by brothers Dan
and Frank Carney in their hometown of Wichita,
Kansas. When a friend suggested opening a pizza parlor—
then a rarity—they agreed that the idea could prove
successful, and they borrowed $600 from their mother to
start a business with partner John Bender. Renting a small
building at 503 South Bluff in downtown Wichita and
purchasing secondhand equipment to make pizzas, the
Carneys and Bender opened the first Pizza Hut restaurant;
on opening night, they gave pizza away to encourage
community interest. A year later, in 1959, Pizza Hut was
incorporated in Kansas, and Dick Hassur opened the first
franchise unit in Topeka.
OBJECTIVE
 Our goal is to reach 85% recognition of the new
product in our target market.
 As with all businesses, the most important goal of
a company is to increase revenue and profits.
 Customer satisfaction is for most.
 Practice what we preach: integrity, ethics and open
communication.
MISSION
“To be the best pizza for every pizza occasion”

“ Alone we are delicious, Together we are YUM!” 


We are P.E.A.R.L.S
PASSION for excellence in Doing everything.
EXECUTE with positive energy and need.
ACCOUNTABLE for growth in customer satisfaction.
RECOGNIZE the achievement of others and have fun doing it.
LISTEN and more importantly, respond to the voice of the customer. 
VISION
 To make the people know that for all the eating items
they desire to eat can be made available in minimum
time without our effort excluding money.

 To improve the well being of our customers,


community and people connected to our
enterprise. “RUN GREAT RESTURANTS” 
PRODUCT LINE
PRODUC
T LINE

PIZZAS APPETIZERS SOUPS


DESSERTS
&PASTAS

BEVERAGES
VEG & NON-VEG

CLASSIC FAVOURTIE SIGNATURE SUPREME


VEG
FAVOURITE CLASSIC SIGNATURE
SUPREME

SIMPLY Tandoori Paneer El


VEG Paneer Rancho

MARGHERITA
Veggie
VEGGIE Veggie
Lovers
CRUNCH Supreme

Paneer
SPICY Exotica
Makhani
VEGGIE

Country
Feast
NON-VEG
CLASSIC FAVOURITE SIGNATURE SUPREME

Zesty Fiery Chicken Chicken


Chicken Chicken Italia Supreme

Chicken Corn ‘N’ Chicken


Pepperoni
Delight Chicken Tikka

Chick ‘N’ Kadai


Chicken Chicken
SOFT DRINKS

Pepsi

7 up

Mountain dew

Coca-Cola

Fanta

Sprite

Aquafinna
SALADS AND BEVERAGES

MASALA
LEMONADE GREEN APPLE
MOJITO
APPETIZERS AND PASTAS

GARLIC BREAD CHEESE GARLIC


GARLIC BREAD SPICY SUPREME

VEG BAKED NON-VEG BAKED PASTA


EXOTIC GARLIC
PASTA
BREAD
SOUPS

FRESH TOMATO
GARDEN MINESTRONE
DESSERTS

CHOCO MOUSE
CHOCOLATE CAKE

MINI CHEESE CHOCO CHIP COOKIE


CAKE PLATTER SUNDAE
PODUCT STRATEGY

Product
Product Style
Features

Services Product
Differentiation Quality
PRICING STRATEGY
 Follows “PRICE SKIMMING” strategy for its
new products.

 Follows “ONE-PRICE” strategy.

 Follows “VALUE PRICING” strategy.


PROMOTION STRATEGY

Adver
tising

Person
al
selling

Sales
promo
tion
PLACE STRATEGY
 Pizza Hut always follows the strategy of “THINK
GLOBAL, ACT LOCAL”.
 Pizza Hut conducts a survey to know about the
Geographic conditions, Political conditions,
Legal framework and Commercial practices.
PORTER’S FIVE FORCE MODEL

POTENTIAL
ENTRANTS

THREAT OF RIVALRY THREAT OF


SUPPLIERS AMONG BUYERS
BARGAINING EXISTING BARGAINING
POWER PLAYERS POWER

THREAT OF
SUBSTITUTES
CONCLUSION
Pizza Hut has many targets which it has achieve
in a given period of time. The time-period is
mostly a year. Therefore, in order to fulfill the
targets different strategies are adopted by Pizza
Hut. It can be concluded that these strategies have
been successful and there is flexibility in the
strategies, as they can be changed with the
changes in the market conditions as well as the
targets.
REFERENCES

www.businessplanmyway.com

www.scribd.com

www.wikipedia.org

www.reference.com
O U
U
YY O
NKK
A
A N
TTHH

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