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    International Marketing

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    anney263
    This document discusses Pepsi's entry into the Indian market in the 1980s. It summarizes the key points in Pepsi's proposal to the Indian government, including focusing 25% of investment on soft drinks and 75% on food processing, exporting most of the production, and creating jobs. It also discusses how Pepsi reacted after India's economy was liberalized in the 1990s, with allegations that Pepsi did not adhere to its commitments. The document examines Pepsi's contract farming initiatives in India and why it is important for multinational corporations to improve the economies they operate in.

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    International Marketing

    Uploaded by

    anney263
    206 views13 pages
    This document discusses Pepsi's entry into the Indian market in the 1980s. It summarizes the key points in Pepsi's proposal to the Indian government, including focusing 25% of investment on soft drinks and 75% on food processing, exporting most of the production, and creating jobs. It also discusses how Pepsi reacted after India's economy was liberalized in the 1990s, with allegations that Pepsi did not adhere to its commitments. The document examines Pepsi's contract farming initiatives in India and why it is important for multinational corporations to improve the economies they operate in.

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    This document discusses Pepsi's entry into the Indian market in the 1980s. It summarizes the key points in Pepsi's proposal to the Indian government, including focusing 25% of investment on soft drinks and 75% on food processing, exporting most of the production, and creating jobs. It also discusses how Pepsi reacted after India's economy was liberalized in the 1990s, with allegations that Pepsi did not adhere to its commitments. The document examines Pepsi's contract farming initiatives in India and why it is important for multinational corporations to improve the economies they operate in.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    206 views13 pages

    International Marketing

    Uploaded by

    anney263
    This document discusses Pepsi's entry into the Indian market in the 1980s. It summarizes the key points in Pepsi's proposal to the Indian government, including focusing 25% of investment on soft drinks and 75% on food processing, exporting most of the production, and creating jobs. It also discusses how Pepsi reacted after India's economy was liberalized in the 1990s, with allegations that Pepsi did not adhere to its commitments. The document examines Pepsi's contract farming initiatives in India and why it is important for multinational corporations to improve the economies they operate in.

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    Download as PPT, PDF, TXT or read online from Scribd
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    You are on page 1of 13

    GROUP MEMBERS :-

    Pooja Adate 01

    Anmol Bansode 06

    Monik Maru 24
     Casestudy of Pepsi's
    entry into India: A
    lesson in
    globalization
     Why do companies like Pepsi need to globalize?
    what are the various ways in which foreign
    companies can enter a foreign market? What
    hurdles and problems did Pepsi face it tried to
    enter India during the 1980s ?
    1.1

    revenue?/profit

    Economy standard
    Developing

    Export improve

    Trade between others country

    Good repo with other companies.


    1.2
     Merger, acquisition, takeover

    1.3
     Because of Indian government to obtain

    permission to begin operation in the country.


    However, the company could not deny that many
    political and factions were opposed to its entry
    into country
    critically analyze the strategy adopted by Pepsi
    to sell itself to the Indian government. Do you
    think the biggest factor responsible for the
    acceptance of its proposal by the regulatory
    authority was its projection of it operations as the
    solution to many of Punjab's problems? Why/why
    not?
     The company would focus on food and agro-processing and only
    25% of the investment would be direct towards the soft drinks
    business.

     The company not only brings advanced food processing


    technology to India, but also provides a boost to the image of
    products made in India in foreign markets.

     Half of the production would be export- imports ratio would be 5;1


    for a period of 10 years( 80% of the exports to be of foods
    products manufactured by the company and 20% of the exports to
    be of food products from a select list manufactured by other
    company
     Creation of jobs for 50,000 people across the nation,
    of which 25,000 were to be in Punjab.
     Foreign brand would not be used.
     An agricultural research center would be established.
     
     How did the company react to the changes in the
    business environment after the liberalization of
    the economy in the early 1990? Critically
    comment on the allegations that deliberately did
    not adhere to most of its commitment.
     Development over the next few years seemed to
    support the crisis view that the company main focus
    was clearly on the soft drink business.
     Liberalize the Indian economy
     “Laher Pepsi” differentiate from the Pepsi
     Features of the government new government policy.
     Finding if extremely difficult to borrow funds from
    the international markets due to a host of problems
    on the political, economic and social fronts.
     Examine the contract farming initiative
    undertaken by Pepsi in India and explain the
    rationale for such initiative from company
    perspective. Why is it important for multinational
    corporation to work towards the improvement of
    the economy of the countries in which they
    operate? what are the various other ways in
    which this can be done.
     Pepsi gradually expanded its contract farming network
    from zahura to the districts of Amritsar, Patiala and
    sanguru
     the contract farming initiative (for potatoes’) was extended
    to Uttar Pradesh.
     In the 1990 the company finally met its commitment to set
    up agro-research centers
     Such centers were set up in jallowal and channo (in
    Punjab) and nelamangala (in Karnataka).
     These centers carried out field trials for various crops,
    vegetables and fruits maintain nurseries for tomato, chills,
    potatoes, basmati rice.
    Thank you

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