MPU 3412/02 (3CCU3) CO-CURRIULUM

Project Title:

Fundraising and animal shelter

awareness during COVID-19 outbreak.

“Our National Zoo is not the only casualty of the

Covid-19 pandemic but also the animal welfare
groups. Every animal deserves a chance.”
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Section A:
Project Abstract
Goals:
a. Targeted donation is collected and
helps the organization’s animals
continue to receive the care they
needed.

b. Ensure that awareness is created on

animal shelter through online platform
such as “Facebook”
Photo Source:
Supplied by Pawtarian, Non
Governmental c. Play a part in reducing their shortage
Organizational Animal
Welfare Group
of resources and financial burdens to
the organization caused by Covid-19.
 MPU 3412/02 (3CCU3) CO-CURRIULUM

Objectives:
a. To support the organization from financial impact due to Covid19.
b. To educate the public regarding animal shelters and to help foster strong
human-animal bonds that will result in less animal suffering, and a community
where the relationship with animals is guided by compassion and respect for the
intrinsic value of all animal.
c. Promote the sharing of animal shelter and rescue information among and
within animal organization and the community through social media platform.
d. To raise sufficient funds to facilitate the achievement of targeted aims.
e. Every animal deserves a chance.
 MPU 3412/02 (3CCU3) CO-CURRIULUM

Statement of Need

Due to COVID-19, almost all the non-governmental organization (NGO) has had
to cancel their major fundraising events as well as programs and services, which
leads them facing a serious financial impact. Therefore, I would like to use this
opportunity to raise funds for one of the non-governmental animal organization
in Klang Valley so that it helps them to operate safely and smoothly during this
difficult time.
 MPU 3412/02 (3CCU3) CO-CURRIULUM

Target Group:
M y targeted group was those individuals
who do not support government funding
of animal shelters and also those
communities from the social media,
friends and family. I played a role to
convince them with the evidence that they
should consider the long term effects that
these shelters have on the animals and the
shelters themselves.
 
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Activities
This Co-curriculum program was aimed to build a Fundraising plan and create
animal shelter awareness during COVID-19 outbreak. Covid-19 has brought many
changes to everyday life, but one thing remains the same, animals in our
community need help. Malaysians have rushed to the aid of Zoo Negara amid its
financial woes; the national zoo is not the only casualty of the Covid-19 pandemic
(Daim, 2020). Animal welfare groups, which have been relying on public and
corporate donations to keep their operations afloat, have also been hard hit by the
effects of the Movement Control Order and lockdowns, and are seeking support
from Malaysians (Daim,2020).

Stray animals still need a place to go, the animals in the shelter still need food,
medical care, and new homes. Also, the volunteer animal foster parents still need
support from the organization. Also, as we have seen during this time of economic
hardship, pet owners are often forced to surrender their beloved pets when their
financial distress exceeds their ability to afford the cost of caring for them. Shelters
and rescue groups then struggle to absorb that cost (Hussein, 2020).
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Activities
According to the president of the animal welfare organization Persatuan Haiwan
Terbiar Malaysia (SAFM), R Kalaivanan, the number of stray animals in Malaysia
has increased by about 70% during the pandemic.He also mentioned that each
organization, which operates only in West Malaysia, needs RM5, 000 every month
to sustain. The money is used for food, medicine, vaccination, deworming and
neutering as well as to provide milk formula for abandoned puppies and kittens
(Hisamudin,A.H,2020)

Due to COVID-19, almost all the non-govermental organization(NGO) have had to

cancel their major fundraising events as well as programs and services, which leads
them facing a serious financial impact. Fundraising, for animal shelters, is of even
greater importance these days.

Therefore, I decided to help one of a non-governmental organization called

“Pawtarian” which is located at Klang, Selangor, whereas the shelter is located at
Setapak, nearby SMK Setapak Tinggi. This organization provides food, shelter,
sterilization procedures and medical care to homeless strays. They rely entirely on
their own occupational income, kind donations and also volunteer assistance.
 MPU 3412/02 (3CCU3) CO-CURRIULUM

Pawtarian cares for all animals in need. They made their mission to help support
those in need animals as much as they can by provide capacity building support
organizational that the organization could take the lead in humanely managing the
local stray animal populations. Also, providing good food for a healthy, happy life
and improve the adoption rates as well as move stray animals out of the shelter and
into responsible homes.

Hence, I hope to help the organization to support animal shelters, rescues and as
well as to prepare and respond to the crisis and future needs related to the
pandemic, fundraising plus help to spread education on animal shelter awareness to
the community through the online platform “Facebook”.
.
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Since every Malaysian is undergoing movement control orders and social distancing
currently, online platform became the greatest tool to raise the funds and share the
awareness. Creative ways were created and developed in order to create awareness on
animal shelter, as well as for the fundraising, such as advertising in social media and
peer to peer fundraising. Ideas such as advertising in social media such as “Facebook”
about the Pawtarian organization has been viewed by thousands and even have reached
more people for donation. Advertising with the use of sad commercials about animals
was created to serve to be a hook in the intro in order to capture the reader’s attention
for awareness and fundraising. This also increased more base of support.

Whereas, peer-to-peer fundraising is a great fundraising idea for organizations of all

shapes and sizes. Not only does it enable to raise more money for the charity, it also
helps to expand the existing donor base. Peer-to-peer fundraising enlists the
fundraising help of our current donors and empowers them to ask for
donations on our behalf. Each supporter of this project builds his or her own
donation page from a template that is tied back to the Pawtarian nonprofit’s
organization fundraising page. Then, all the supporters helped to reach out to their
friends and family members and ask for donations for this cause.
.
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Since every Malaysian is undergoing movement control orders and social distancing
currently, online platform became the greatest tool to raise the funds and share the
awareness. Creative ways were created and developed in order to create awareness on
animal shelter, as well as for the fundraising, such as advertising in social media and
peer to peer fundraising. Ideas such as advertising in social media such as “Facebook”
about the Pawtarian organization has been viewed by thousands and even have reached
more people for donation. Advertising with the use of sad commercials about animals
was created to serve to be a hook in the intro in order to capture the reader’s attention
for awareness and fundraising. This also increased more base of support.

Whereas, peer-to-peer fundraising is a great fundraising idea for organizations of all

shapes and sizes. Not only does it enable to raise more money for the charity, it also
helps to expand the existing donor base. Peer-to-peer fundraising enlists the
fundraising help of our current donors and empowers them to ask for
donations on our behalf. Each supporter of this project builds his or her own
donation page from a template that is tied back to the Pawtarian nonprofit’s
organization fundraising page. Then, all the supporters helped to reach out to their
friends and family members and ask for donations for this cause.
 MPU 3412/02 (3CCU3) CO-CURRIULUM

I have had some of my friends and family members to start volunteering in their
own ways as well. One of my friends knits blankets for the foster animals, and
another friend become a foster parent. My brother in law volunteers his time in
the dog adoption program that organized by Pawtarian organization, bought
their Pawtarian T-shirt and even adopted a dog from the shelter. I have also
contributed my part by purchasing their Pawtarian organization’s T-shirt and
directly donate Rm50 to their organization.
 MPU 3412/02 (3CCU3) CO-CURRIULUM

Staffing:
Since I am away from Malaysia, this project is conducted completely by me and
there is no other team member involved
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Project budget table- :
No budget required. As for my contribution, I have purchased 1 T-shirt, which cost
RM50 and directly donated RM50 to the organization. Total: RM100
Budget Expenditure
“Pawtarian” T-shirt RM50
Expenditure: Direct donation RM50
Total Rm100

Income to the “Pawtarian” Organization from my side

Budget Income
Donor 1(myself) RM100 (Donation & T-shirt)
Donor 2(brother in law) RM50 (T-shirt)
Total Rm150

Donations and T-shirt purchasing from other donors will be made directly to the
Pawtarian official account, therefore the total collections will be presented in the
final report.
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Section C: Project Outcomes and Measures of
Outcomes and Evaluation: Success

The likes for

“Pawtarian”
page has
increased
from 708 to
745. This
shows that
this page has
been reached
to more
people out
there
throughout
the journey of
Before After my project.
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Project Outcomes and Measures of Success

This message has been posted in both Facebook and Whatsapp in order to reach
more people and also to gain support for the “Pawtarian” organization in the form
of donation or others
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Project Outcomes and Measures of Success

The post has been shared by 29

viewers. This has showed that post
has reached out many people out
there in the social media.
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Project Outcomes and Measures of Success

Official transfer receipt of Rm100

from my Maybank account to the
account of Pawtarian organization
for my donation and t-shirt
purharse.
 
 MPU 3412/02 (3CCU3) CO-CURRIULUM
Section D: Lessons Learnt

1. Meet good people and helped to strengthen the community.

2. Time management and planning

3. Get over the fear of rejection and do not afraid to ask for help.

4. The animals are seeking what we seek.

5. Improved the health of my mood.

6. Became more aware of my daily environnt.

7. Be a shining light for disheartened animal

MPU 3412/02 (3CCU3) CO-CURRIULUM

Thank you
By,

Dharan Narayanan
033180101