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    Target Final Project 2 Lydia Harris MKT 265

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    Target uses a variety of digital marketing strategies including social media platforms like Facebook, Twitter, Instagram and Pinterest as well as YouTube videos and mobile apps. The goals of their campaigns are to increase interactions on social media hashtags, expand their target audience to include more males and younger people, and create funny playful ads. They aim to increase in-store pickup and seamless shopping experiences across platforms while ensuring all endorsements and claims are legal and ethical.

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    Target Final Project 2 Lydia Harris MKT 265

    Uploaded by

    api-352111965
    689 views11 pages
    Target uses a variety of digital marketing strategies including social media platforms like Facebook, Twitter, Instagram and Pinterest as well as YouTube videos and mobile apps. The goals of their campaigns are to increase interactions on social media hashtags, expand their target audience to include more males and younger people, and create funny playful ads. They aim to increase in-store pickup and seamless shopping experiences across platforms while ensuring all endorsements and claims are legal and ethical.

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    target final project 2 lydia harris mkt 265

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    Target uses a variety of digital marketing strategies including social media platforms like Facebook, Twitter, Instagram and Pinterest as well as YouTube videos and mobile apps. The goals of their campaigns are to increase interactions on social media hashtags, expand their target audience to include more males and younger people, and create funny playful ads. They aim to increase in-store pickup and seamless shopping experiences across platforms while ensuring all endorsements and claims are legal and ethical.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    689 views11 pages

    Target Final Project 2 Lydia Harris MKT 265

    Uploaded by

    api-352111965
    Target uses a variety of digital marketing strategies including social media platforms like Facebook, Twitter, Instagram and Pinterest as well as YouTube videos and mobile apps. The goals of their campaigns are to increase interactions on social media hashtags, expand their target audience to include more males and younger people, and create funny playful ads. They aim to increase in-store pickup and seamless shopping experiences across platforms while ensuring all endorsements and claims are legal and ethical.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Target Analysis

    Lydia Harris
    Southern New Hampshire University
    MKT 265 Final Project II

    (Target logo- Google Play Store)


    Overview of Brand and Marketing
    Campaign

    (Target YouTube, 2019)

    (Target Facebook, 2019)

    (Target, 2019)
    Target’s Digital Strategies

    (Target Facebook, 2019) (Target Twitter, 2019)


    (Pinterest logo- wblibarary.com; Facebook logo- Facebook Brand; Instagram logo- Pinterest; Twitter logo- Metric Metal; YouTube logo- YouTube; Target logo- Google Play Store)
    Target Digital Campaign- TV
    Advertisements

    * Expand Target audience to * Use Bullseye, the Target


    males and younger people dog, and influencers from
    * Create funny, playful the YouTube videos
    commercials like the * Create a series of ads &
    YouTube videos keep adding on

    (Target YouTube, 2019) (Corporate Target, 2018) (Target YouTube, 2019)


    Target Digital Campaign- Social Media
    & Online

    * Lenses * Hashtags
    * Series * #MyTargetEssentials
    * Unseen footage * Influencers interacting
    * BTS with consumers
    (Snapchat logo- USA Today, 2019; Twitter logo- Metric Metal)
    Target Digital Campaign- Social Media
    & Online (con’t)

    * Consumers share what * Share more videos on


    they purchase other social media
    * Link items in pictures to platforms
    buy * Create new subsection
    videos
    (Instagram logo- Pinterest; YouTube logo- YouTube)
    Target Digital Campaign- Mobile

    * Promoted tweets and


    ads
    * Upgrade Target app
    * Polls customers can
    take
    * Customized
    experience
    * Seamless transitions
    from other platforms
    (Corporate Target, 2015) (New York Times, 2015)
    Target Digital Campaign- Goals

    * Increased interactions on * Increased amount of


    the hashtags on each males and younger
    platform people shopping at
    Target

    (Vunela Magazine, 2017)


    Marketing Research

    * Focus groups
    * Website visitor research
    * Correlation research

    (Naylor, 2016)

    (Hinge Marketing, 2018)


    Legal and Ethical Concerns

    * Endorsement must reflect


    endorser’s honest opinion
    * Must not make illegal
    claims
    * Must disclose
    (FTC Twitter, 2019)
    endorsement if it affects
    how people view product
    * Contracts may need to be
    drawn up

    (Your Dictionary, 2019)


    References

    * (n.d.). Retrieved from https://www.wblibrary.org/site-assets/images/pinterest-logo/image_view_fullscreen.


    * (2019, October 22). Retrieved December 18, 2019, from https://www.youtube.com/watch?v=NjgCIXt3F_c.
    * (2019, October 24). Retrieved December 20, 2019, from https://www.youtube.com/watch?v=CeYIl7S6I2s.
    * (2019, October 30). Retrieved December 20, 2019, from https://www.youtube.com/watch?v=MZ09vVxgDrU.
    * account, F. T. C. V. (2019, December 17). FTC (@FTC). Retrieved from https://twitter.com/ftc.
    * account, T. V. (2019, November 17). Target (@Target). Retrieved from https://twitter.com/Target.
    * Bhasin, H. (2019, October 2). 10 Types of Business Research based on Quality and Quantity. Retrieved from https://www.marketing91.com/10-types-of-business-research/.
    * Ember, S. (2015, August 9). Vogue Ads Skip a Step, Linking Readers to Target. Retrieved from
    https://www.nytimes.com/2015/08/10/business/media/with-visual-recognition-vogue-ads-link-to-target-products.html .
    * "f" Logo. (n.d.). Retrieved from https://en.facebookbrand.com/facebookapp/assets/f-logo.
    * Harr, E. (2019, May 31). B2B Marketing Research: What You Need to Know. Retrieved from https://hingemarketing.com/blog/story/b2b-marketing-research-what-you-need-to-know.
    * McEwen, M. (2017, March 23). 8 Things You Must Do to Achieve Your Greatest Goals. Retrieved from https://magazine.vunela.com/8-things-you-must-do-to-achieve-your-greatest-goals-d12e3b69753e .
    * Pin by Apk Lords on Mod Apk in 2019: Instagram logo, Instagram application, Instagram. (2019, December 9). Retrieved from https://www.pinterest.com/pin/768708230122439466/?lp=true.
    * Purdue, M. (2019, August 18). Snapchat's new bold logo sparks frustration – and Twitter has jokes. Retrieved from
    https://www.usatoday.com/story/tech/talkingtech/2019/08/16/twitterverse-not-happy-new-snapchat-logo/2025063001/.
    * purpose & history: Target Corporation. (n.d.). Retrieved from https://corporate.target.com/about/purpose-history.
    * Scholarship Bee Has Merged Into LendEDU. (2019, December 11). Retrieved from https://scholarshipbee.com/target-scholarships/.
    * Target. (n.d.). Retrieved from https://www.facebook.com/target.
    * Target. (n.d.). Retrieved from https://www.facebook.com/pg/target/photos/?ref=page_internal.
    * Target. (n.d.). Target. Retrieved from https://www.youtube.com/user/Target.
    * Target - Apps on Google Play. (n.d.). Retrieved from https://play.google.com/store/apps/details?id=com.target.ui&hl=en_US.
    * Target (@target) • Instagram photos and videos. (n.d.). Retrieved from https://www.instagram.com/target/.
    * Target (target) on Pinterest. (n.d.). Retrieved from https://www.pinterest.com/target/.
    * Target Rolls out Store Pickup for Online Orders. (n.d.). Retrieved from https://corporate.target.com/article/2013/10/target-introduces-store-pickup-service/.
    * Target.com's Green Monday Sale Is Back With Major Offers on Apparel, Home, Toys and More. (n.d.). Retrieved from https://corporate.target.com/article/2018/12/green-monday.
    * The FTC's Endorsement Guides: What People Are Asking. (2019, May 15). Retrieved from https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking.
    * Tips for Conducting a Successful Focus Group. (2018, December 26). Retrieved from https://www.naylor.com/associationadviser/tips-for-conducting-focus-groups/.
    * twitter-logo-clipart-free-20. (n.d.). Retrieved from https://www.metricmetal.com/follow-us-twitter/twitter-logo-clipart-free-20/.
    * Tortorice, D., & Tortorice, D. (2019, August 21). 4 brand tone of voice examples to use when building your own. Retrieved from
    https://www.brafton.com/blog/creation/4-brand-tone-of-voice-examples-to-use-when-building-your-own/.
    * You'll ❤ These New Ways Target is Making Mobile Shopping More Awesome. (n.d.). Retrieved from https://corporate.target.com/article/2015/11/target-crush-awesome-shop.
    * YourDictionary. (2019, March 2). Legal Abbreviations. Retrieved from https://abbreviations.yourdictionary.com/articles/legal-abbreviations.html.
    * Youtube Logo Icon of Flat style - Available in SVG, PNG, EPS, AI & Icon fonts. (n.d.). Retrieved from https://iconscout.com/icon/youtube-85.

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