Managerial Decision Making
Managerial Decision Making
Managerial Decision Making
MAKING
INDIVIDUAL DECISION MAKING
Pengambilan Keputusan Manajerial yang
dilakukan oleh Seorang Manajer.
GROUP DECISION MAKING
Pengambilan Keputusan Manajerial yang
dilakukan oleh suatu kelompok atau level
manajemen.
Masalah Keputusan Terstruktur
(Structured Problem)
- Algoritma Pemecahan Sudah Jelas
Masalah Keputusan Tidak Terstruktur
(Unstructured Problem)
- Algoritma Pemecahan Tidak Jelas.
TOP : Mostly Unstructured Problem
MIDDLE : Balance
LOWER : Mostly Structured Problem
1. Quality of the Decision
2. Acceptance of the Decision
3. Ethical Justness of the Decision
Define The Problem
Criteria Identification
Criteria Weighting
Alternative Generation
Rating each Alternative
Computing the Optimal Decision
Intelligent
Design
Choice
Implementation
Perfectly Defining the Problem
Identifying All Criteria
Accurately Weighting All Criteria
Knowing All Relevant Alternatives
Accurately Assessing each Alternatives
on each Criteria
Accurately Choosing The Highest
Lack of Information
Time and Cost Constraints
Perception Biases
Limitation of Usable Memory
Intelligent Constraints in Calculating
THE AVAILABILITY HEURISTICS
Ketersediaan Informasi dalam memori
THE REPRESENTATIVENESS
HEURISTICS
Kesamaan Masalah
ANCHORING & ADJUSTMENT
HEURISTICS
1. Informasi yang mudah diingat
kembali
2. Informasi yang mudah dicari
3. Korelasi Maya (Illusory Correlation)
Tidak sensitif terhadap kemungkinan
suatu hasil (outcomes)
Tidak sensitif terhadap ukuran sample
Miskonsepsi tentang “Chance”
Regresi ke Arah Rata-rata
Adjustment yang tidak memadai
Overconfidence
Hubungan yang keliru
Konfirmasi yang Menjebak
Warning about the possibility of bias
Describing the direction of the bias
Providing a dose of feedback
Offering extended program of training to
improve judgment.
Eskalasi : Bertahan, “ngotot”
Ada 2 Macam :
1. The Unilateral Escalation Paradigm
Bertahan pada satu keputusan yang keliru,
karena masih yakin benar
2. The Competitive Escalation Paradigm
Bertahan pada satu keputusan yang keliru
karena tidak mau kalah.
Perceptual Biases
Judgmental Biases
External Management : “Safe Face”
Competitive Irrationality
Set limit on your involvement and
commitment in advance.
Avoid looking to other people to see what
you should do.
Actively determine why you are
continuing.
Remind your self of the cost involved
Type of Problem or task
Acceptance of Decision
Characteristics of Individuals
Climate of the Decision Making
Amount of time available
BRAINSTORMING / SYNECTICS
NOMINAL GROUP TECHNIQUE
DELPHI TECHNIQUE
CONSENSUS MAPPING
Multiple Knowledge & Skills
Expedites Acceptance
Generally Higher Quality Decision
Increase Commitment
More Time
Ignore Individual Expertise
Satisfices
Encourages Riskier Decision
Create Groupthink
Stereotypes
Pressure
Self-Censorship
Mindguards