Vital Tips For Effective Logo Design

Vital Tips For
Effective
Logo Design
Engr. DF Viray
Vital Tips For Effective Logo Design
There have been numerous creative logo design

showcases, logo design resources and logo design
tutorials posted across the Web. While these help you
to create a powerful toolbox for your logo designs,
first you need to gain a solid understanding of what
makes a logo design good and what you need to
consider before starting using this toolbox.
What is a
Logo?
To understand what a logo is, we first must understand what
the main purpose of logos is.
 The design process must aim to make the logo

immediately recognizable, inspiring trust, admiration,
loyalty and an implied superiority.
 The logo is one aspect of a company’s commercial

brand or economic entity, and its shapes, colors, fonts,
and images usually are strikingly different from other
logos in the same market niche.
 Logos are used to identify.

Paul Rand, one of the world’s greatest designers' states that:
 “a logo is a flag, a signature, an escutcheon, a street sign.
 A logo does not sell (directly), it identifies.
 A logo is rarely a description of a business.
 A logo derives meaning from the quality of the thing it

symbolizes, not the other way around.
 A logo is less important than the product it signifies; what

it represents is more important than what it looks like.
The subject matter of a logo can be almost anything.”
What Makes A Good Logo?
 A good logo is distinctive, appropriate, practical,
graphic and simple in form, and it conveys the
owner’s intended message.
 A concept or “meaning” is usually behind an

effective logo, and it communicates the intended
message.
 A logo should be able to be printed at any size and,

in most cases, be effective without color.
 A great logo essentially boils down to two things:

great concept and great execution.
Logo Design Process
 A logo takes thought and creativity,

and many elements combine to make
a good one.
 When creating a logo, follow a process

that ensures the final design meets the
needs of the clients.
The Logo Process
The Logo Process
 Design brief. Conduct a questionnaire or interview with the client to get

the design brief.
 Research. Conduct research on the industry itself, its history and

competitors. Problem-solve first, design later.
 Reference. Conduct research on logo designs that have been successful

and on current styles and trends that may relate to the design brief. Follow
trends not for their own sake but rather to be aware of them: longevity in logo
design is key.
The Logo Process
 Sketching and conceptualizing. Develop the logo

design concept(s) around the brief and your research. This is the
single most important part of the design process. Get creative
and be inspired. As Dainis Graveris has written once,
“sketching isn’t time-consuming and is a really good way to put
ideas in your head right on paper. After that, it’s always easier
to design it on the computer. Sketching helps to evolve your
imagination: once you understand it, you will always start from
just white paper.
The Logo Process
Revisions and positioning. Whether you

position yourself as a contractor (i.e., getting
instructions from the client) or build a long-lasting
relationship (i.e., guiding the client to the best
solution), revise and improve the logo as required.
The Logo Process
 Presentation. Present only your best logo designs to your client. PDF format usually
works best. You may also wish to show the logo in context, which will help the client more
clearly visualize the brand identity. Preparing a high-quality presentation is the single most
effective way to get your clients to approve your designs.“ Canned presentations have the ring
of emptiness. The meaningful presentation is custom designed—for a particular purpose, for a
particular person. How to present a new idea is, perhaps, one of the designer’s most difficult
tasks. This how is not only a design problem, it also pleads for something novel.Everything a
designer does involves a presentation of some kind—not only how to explain (present) a
particular design to an interested listener (client, reader, spectator), but how the design may
explain itself in the marketplace… A presentation is the musical accompaniment of design. A
presentation that lacks an idea cannot hide behind glamorous photos, pizazz, or ballyhoo. If it
is full of gibberish, it may fall on deaf ears; if too laid back, it may land a prospect in the arms
of Morpheus." (Paul Rand)
The Logo Process
Delivery and support. Deliver the

appropriate files to the client and give all support
that is needed. Remember to under-promise and
over-deliver. After you've finished, have a beer,
eat some chocolate and then start your next
project.
LOGO DESIGN
PROCESS
CASE STUDIES
For some in-depth examples of how professional logo designers
work, check out these logo design process case studies:
Tenth Church Logo Design Process by Nancy Wu.
Nancy Wu goes through her logo sketches and

development for the Tenth Church logo.
5 Principles Of Effective Logo Design
As mentioned, a good logo is distinctive, appropriate, practical, graphic and simple in

form, and it conveys the owner's intended message. You should follow the five principles
below to ensure that your design meets all of these criteria:
1.Simple
2.Memorable
3.Timeless
4.Versatile
5.Appropriate
 A good logo is distinctive, appropriate, practical,
graphic and simple in form, and it conveys the
owner’s intended message.
 A concept or “meaning” is usually behind an

effective logo, and it communicates the intended
message.
 A logo should be able to be printed at any size and,

in most cases, be effective without color.
 A great logo essentially boils down to two things:

great concept and great execution.
Logo Design Process
 A logo takes thought and creativity,

and many elements combine to make
a good one.
 When creating a logo, follow a process

that ensures the final design meets the
needs of the clients.
1. SIMPLE
Simplicity makes a logo design

easily recognizable, versatile and
memorable. Good logos feature
something unexpected or unique,
without being "overdrawn."
In 1971, Carolyn Davidson was a graphic design student at Portland State

University.
Davidson produced the Nike Swoosh, a check mark shape that is fluid and

indicates movement and speed.
The image also resembles a wing and hinted at the brand name, Nike, named after
the Greek goddess of victory.
2. MEMORABLE
Following closely on this

principle of simplicity is that of
memorability. An effective logo
design should be memorable,
which is achieved by keeping it
simple yet appropriate.
The McDonald's logo is symbolic of the arches that were the substance of the
newly-constructed architecture of the first franchised restaurant in 1952.
After Ray Kroc took over the business in 1961, he incorporated the two arches to
form the new McDonald's logo that looked like the letter “M”.
3. TIMELESS
An effective logo should be

timeless. Will yours stand the
test of time? Will it still be
effective in 10, 20 or 50 years?
It first appeared on Underground station platforms in 1908.
Originally known as the bar and circle, it comprised a solid red disc with a
horizontal blue bar.
The device was introduced as a station name board, to help passengers

distinguish the station name from commercial advertising.
4. VERSATILE
An effective logo works across a

variety of media and
applications. For this reason,
logos should be designed in
vector format, to ensure that
they scale to any size. Ask
yourself, is your logo still
effective if it is printed.
The World Wildlife Fund originated in 1961.
It was founded by a group of enthusiasts, who signed the Morges Manifesto.
A giant panda named Chi-Chi, which had joined the London Zoo in 1961, was
chosen as a symbol for the WWF logo.
5. APPROPRIATE
How you "position" the logo

should be appropriate for its
intended audience. For example,
a child-like font and color
scheme would be appropriate for
a logo for a children's toy store,
not so much for a law firm.
Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru
Kids, Inc. (d.b.a. Tru Kids Brands) and various others. It was founded in April 1948,
with its headquarters located in Wayne, New Jersey, in the New York metropolitan
area.
Founded by Charles Lazarus in its modern iteration in June 1957, Toys "R" Us
traced its origins to Lazarus's children's furniture store, which he started in 1948.
He added toys to his offering, and eventually shifted his focus.
For More Learnings…
https://99designs.com/blog/logo
-branding/how-to-design-logo/
End of Presentation
Thank You!!!

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There have been numerous creative logo design

 The design process must aim to make the logo

 The logo is one aspect of a company’s commercial

 Logos are used to identify.

 “a logo is a flag, a signature, an escutcheon, a street sign.

 A logo does not sell (directly), it identifies.

 A logo is rarely a description of a business.

 A logo derives meaning from the quality of the thing it

 A logo is less important than the product it signifies; what

 A concept or “meaning” is usually behind an

 A logo should be able to be printed at any size and,

 A great logo essentially boils down to two things:

 A logo takes thought and creativity,

 When creating a logo, follow a process

 Design brief. Conduct a questionnaire or interview with the client to get

 Research. Conduct research on the industry itself, its history and

 Reference. Conduct research on logo designs that have been successful

 Sketching and conceptualizing. Develop the logo

Revisions and positioning. Whether you

Delivery and support. Deliver the

Tenth Church Logo Design Process by Nancy Wu.

Nancy Wu goes through her logo sketches and

As mentioned, a good logo is distinctive, appropriate, practical, graphic and simple in

 A concept or “meaning” is usually behind an

 A logo should be able to be printed at any size and,

 A great logo essentially boils down to two things:

 A logo takes thought and creativity,

 When creating a logo, follow a process

Simplicity makes a logo design

In 1971, Carolyn Davidson was a graphic design student at Portland State

Davidson produced the Nike Swoosh, a check mark shape that is fluid and

Following closely on this

An effective logo should be

It first appeared on Underground station platforms in 1908.

The device was introduced as a station name board, to help passengers

An effective logo works across a

The World Wildlife Fund originated in 1961.

It was founded by a group of enthusiasts, who signed the Morges Manifesto.

How you "position" the logo

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