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    Consumer Behavior 641-B Iqra Saleem Syed Hilal Hassan Rizvi

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    Sanober Iqbal
    The document discusses how a consumer's behavior can be influenced by situational factors, including their physical, social, temporal, and psychological state. It outlines different types of situations that influence consumption, such as communication, purchase, usage, and disposal. Key dimensions of situational influence are described, like physical surroundings, social surroundings, temporal perspectives, task definition, and antecedent states. The effect of various environmental and psychological factors on consumer behavior at different stages of consumption are explored.

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    Consumer Behavior 641-B Iqra Saleem Syed Hilal Hassan Rizvi

    Uploaded by

    Sanober Iqbal
    80 views34 pages
    The document discusses how a consumer's behavior can be influenced by situational factors, including their physical, social, temporal, and psychological state. It outlines different types of situations that influence consumption, such as communication, purchase, usage, and disposal. Key dimensions of situational influence are described, like physical surroundings, social surroundings, temporal perspectives, task definition, and antecedent states. The effect of various environmental and psychological factors on consumer behavior at different stages of consumption are explored.

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    The document discusses how a consumer's behavior can be influenced by situational factors, including their physical, social, temporal, and psychological state. It outlines different types of situations that influence consumption, such as communication, purchase, usage, and disposal. Key dimensions of situational influence are described, like physical surroundings, social surroundings, temporal perspectives, task definition, and antecedent states. The effect of various environmental and psychological factors on consumer behavior at different stages of consumption are explored.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    80 views34 pages

    Consumer Behavior 641-B Iqra Saleem Syed Hilal Hassan Rizvi

    Uploaded by

    Sanober Iqbal
    The document discusses how a consumer's behavior can be influenced by situational factors, including their physical, social, temporal, and psychological state. It outlines different types of situations that influence consumption, such as communication, purchase, usage, and disposal. Key dimensions of situational influence are described, like physical surroundings, social surroundings, temporal perspectives, task definition, and antecedent states. The effect of various environmental and psychological factors on consumer behavior at different stages of consumption are explored.

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    CONSUMER BEHAVIOR

    641-B
    IQRA SALEEM
    SYED HILAL HASSAN RIZVI
    SITUATIONAL EFFECT ON
    CONSUMER BEHAVIOR AND
    SHOPPING EXPERIENCE
    FACTORS

     CONSUMER’S PSYCIAL SITUATION


     COMSUMER’S SOCIAL SITUATION
     COMSUMER’S TIME SITUATION
     REASONS FOR THE CONSUMER’S PURCHASE
     CONSUMER’S MOOD
    TYPES OF SITUATION

     COMMUNICATION
     PURCHASE
     USAGE
     DISPOSE
    COMMUNICATION

     The situation in
    which consumer’s
    receive
    information
    PURCHASE SITUATION

     Consumer
    behavior can be
    influenced by the
    situation where the
    purchase is made
    to be.
    PRODUCT PERSON SITUATION
    PURCHASE HOUSE
    USAGE SITUATION

     To understand the
    usage situation of their
    product, marketer’s
    opt different strategies
    PRODUCT USAGE
    DISPOSITION SITUATION

     Marketer’s need to
    understand how
    situational influences
    affect disposition
    decision to help them
    provide more effective
    products
    DIMENSION OF SITUATIONAL INFLUENCE
     PHYSICAL SURROUNDINGS
     SOCIAL SURROUNDINGS
     TEMPORAL PERSPECTIVES
     TASK DEFINATION
     ANTECEDENT STATES
    PHYSICAL SURROUNDINGS

     ATMOSPHERE
    Atmosphere influences
    consumer judgment of the
    quality of the store and
    store’s image
    Conscious designing space
    and various dimensions to
    evoke certain effects in
    buyers
    PHYSICAL SURROUNDINGS

     COLOR
    Colors creates feeling of
    excitement or arousal
    which address your
    attention
    PHYSICAL SURROUNDINGS

     AROMA
    It catch the buyer and
    increase the purchase.
    Although un-familiar
    brands developed there
    recognition
    PHYSICAL SURROUNDINGS

     MUSIC
    Music influences consumers
    mood.
    • The trend is being going
    around shopping with music
    drives to shop more
    MUSIC EFFECT
    PHYSICAL SURROUNDINGS

    CROWDING
     Most consumers find feeling of
    crowding to be unpleasant.
    Result as:
     Less time in the store and less
    buying.
     Faster decision and less use of
    information
    SOCIAL SURROUNDINGS

     Consumer got influenced by others.


     Shopping is highly visible activity.
     They are often groups that consumers will look to make purchasing decisions. So if a
    reference group endorses a product, either through use or statements about the product,
    those that look to the group will often purchase that product.
     The use of many publicly consumed brand are subject to social influences.
     social facilitation.
    SOCIAL SURROUNDINGS
    Examples
    Influenced by queue Influenced by social media Trend in shopping
    SOCIAL SURROUNDINGS
     Embarrassment.
     Fraud.
     Product doesn’t suits you.
     In online buying real product is not like showed product.
    TEMPORAL PERSPECTIVE
    Temporal perspective deal with the effect
    of time on consumer behavior.
     Limited purchase time often limits
    search.
     Internet shopping is growing rapidly as
    a result of the time pressure felt by
    consumer.
     Whether the product Is seasonal.
     How long the previous product lasted
    or expected to last.
    TASK DEFINITION
     Reason of consumption activity is occurring.
     Major distinction between purchases for self vs gift.

     Consumer give gifts for many reasons:


    • Social expectation
    • Ritualized situation
    • To elicit return favors
    TASK DEFINITION
     Examples
     Product must be long lasting/ tough?
    -every day watch or
    - or any dress

     Is the product intended for several use?


    - a family computer for study purpose.

     Is the product used as a status symbol.


    ANTECEDENT STATE
    Features of an individual person that are not
    lasting characteristics.

     Mood:
     feeling sad triggers buying sweets or do
    some window shopping.

     Momentary conditions:
     Cant eat ice cream because teeth hurt.
     Cant buy a book because left credit card at
    home
    SITUATION
    SITUANTIONAL INFLUENCE MODEL
    SITUATION INFLUENCES
    SITUATIONAL INFLUENCE MATRIX

    PHYSICAL SOCIAL ATNTECEDENT


    TIME TASK
    SURROUNDING SURROUNDING STATES

    COMMUNICATION

    PURCHASE

    USAGE

    DISPOSAL
    USAGE SITUATION & PRODUCT POSITIONING
    POTENTIAL USERS OF SUNTAN LOTION
    STANDARDIZE HYBRID MODEL
    HYPOTHESIS
    ASK ME A QUESTION

    THANK YOU

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