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    Swot Analysis of COCA COLA Nepal and COCA

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    kiran maharjan
    Coca-Cola has operations in Nepal and the Philippines. In Nepal, Coca-Cola has been operating since 1973 and has two bottling plants. It focuses on sustainability initiatives like water conservation. Its strengths include its strong brand image and market share, while weaknesses are low diversification and health concerns. In the Philippines, Coca-Cola has been operating since 1981 and was acquired by The Coca-Cola Company in 2018. It has strengths in brand equity and marketing but weaknesses in water management and health issues. Both markets offer opportunities in diversification but threats include direct competition and healthier options.

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    Swot Analysis of COCA COLA Nepal and COCA

    Uploaded by

    kiran maharjan
    1K views13 pages
    Coca-Cola has operations in Nepal and the Philippines. In Nepal, Coca-Cola has been operating since 1973 and has two bottling plants. It focuses on sustainability initiatives like water conservation. Its strengths include its strong brand image and market share, while weaknesses are low diversification and health concerns. In the Philippines, Coca-Cola has been operating since 1981 and was acquired by The Coca-Cola Company in 2018. It has strengths in brand equity and marketing but weaknesses in water management and health issues. Both markets offer opportunities in diversification but threats include direct competition and healthier options.

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    Coca-Cola has operations in Nepal and the Philippines. In Nepal, Coca-Cola has been operating since 1973 and has two bottling plants. It focuses on sustainability initiatives like water conservation. Its strengths include its strong brand image and market share, while weaknesses are low diversification and health concerns. In the Philippines, Coca-Cola has been operating since 1981 and was acquired by The Coca-Cola Company in 2018. It has strengths in brand equity and marketing but weaknesses in water management and health issues. Both markets offer opportunities in diversification but threats include direct competition and healthier options.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views13 pages

    Swot Analysis of COCA COLA Nepal and COCA

    Uploaded by

    kiran maharjan
    Coca-Cola has operations in Nepal and the Philippines. In Nepal, Coca-Cola has been operating since 1973 and has two bottling plants. It focuses on sustainability initiatives like water conservation. Its strengths include its strong brand image and market share, while weaknesses are low diversification and health concerns. In the Philippines, Coca-Cola has been operating since 1981 and was acquired by The Coca-Cola Company in 2018. It has strengths in brand equity and marketing but weaknesses in water management and health issues. Both markets offer opportunities in diversification but threats include direct competition and healthier options.

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    © All Rights Reserved
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    Swot Analysis of COCA-COLA Nepal and COCA-COLA Philippines

    Presentors
    Aarati Ojha
    Amrit Ghimire
    kiran Maharjan
    Merina Maharjan
    Introduction
    • The Coca-Cola company is an American multinational beverage
    corporation established in January 29, 1892 and the company invented
    Coca-Cola in 1886 by Pharmacist John Stith Pemberton.
    • The company is a total beverage company with products sold in more than
    200 countries.
    • The Coca-Cola company has interest in the manufacturing retailing and
    marketing of nonalcoholic beverage.
    Introduction of Coca-Cola Nepal
    • The Coca-Cola was introduced to the Nepalese market in 1973 by
    importing from India. In 1979 the local production od coca cola started in
    Nepal.
    • There are two bottling plants one in Kathmandu and another in Bharatpur
    which is known as Bottlers Nepal Terai.
    • The plant has both returnable glass bottles and pet packaging lines.
    • The brand of coca cola Nepal are Coca-Cola, Coca-Cola zero, Fanta,
    Fanta Lemon, Kinley water, Kinley soda.
    Vision and Mission statement of Coca-Cola
    Nepal
    Vision statement Mission statement
    • To make every Nepali’s first • To build a community driven
    choice of refreshment available customers focused, profitable,
    within early reach sustainable and socially
    responsible business in nepal
    Sustainability initiatives of Coca-Cola Nepal

    • Rain water harvesting..


    • Ground water recharge.
    • Fresh water restoration.
    • The company work on various locally relevant initiation on water
    conservation packaging waste recovery, women empowerment, youth
    empowerment and power usage.
    SWOT analysis of Coca-Cola Nepal

    Strength weakness
    • Strong brand image. • Low product diversification.
    • Largest market share. • Water management issue.
    • Strong brand portfolio. • Health concerns.
    • High company valuation.
    Opportunities Threat
    • New opportunity in growing • Movement toward healthy drinks .
    market. • Direct and indirect competition.
    • Product diversification.
    COCA-COLA PHILIPPINES

    • Coca-Cola Beverages Philippines, Inc. (CCBPI, formerly Coca-Cola FEMSA Philippines, Inc.) is


    a Philippines based company engaged in the bottling and distribution of Coca-Cola products in
    the country.
    • CCBPI is part of the Bottling Investment Group (BIG), The Coca-Cola Company (TCCC)-owned
    bottling operation intent on building a foundation for long-term success.
    • BIG’s operations are primarily focused on markets in Southeast Asia, India, and Southwest Asia,
    covering 14 countries with 39 plants and 16,500 employees, serving 1.8 billion consumers.
    • The company was founded in 1981 as Coca-Cola Bottlers Philippines, Inc. and renamed Coca-
    Cola FEMSA Philippines, Inc. on January 25, 2013 after becoming jointly owned by Mexico-
    based Coca-Cola FEMSA.
    INTRODUCTION CONT….

    • On August 17, 2018, The Coca-Cola Company announced that its Bottling
    Investments Group (BIG) agreed to acquire the 51% stake in the company
    held by Coca-Cola FEMSA.
    • In December 2018, BIG completed its acquisition of Coca-Cola FEMSA
    Philippines’ bottling operations. The company was then renamed Coca-
    Cola Beverages Philippines, Inc. as a reflection of its ambition to build a
    total beverages company.
    SWOT ANALYSIS OF COCA-COLA
    PHILIPPINES
    STRENGTHS WEAKNESSES
    • Brand Equity • Water Management
    • Marketing Strategies • Health Issues
    • Financial Strength
    SWOT ANALYSIS CONT…

    OPPORTUNITIES THREATS
    • Brand Diversification • Direct competitors offering the
    • Commitment to Transparency same product
    • Indirect competitors offering
    nutritious selection

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