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    Public Opinion and Persuasion..Presentation

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    Arooj
    This document discusses public opinion and persuasion. It defines public opinion and opinion leaders. It outlines three theories on how opinion is developed: the multiple step flow theory, the n-step theory, and diffusion theory. It then discusses persuasion techniques used to influence audiences. Key points of persuasive communication are identified as audience analysis, audience participation, clarity of message, and timing/context. Limitations of persuasion are also noted.

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    Public Opinion and Persuasion..Presentation

    Uploaded by

    Arooj
    62 views17 pages
    This document discusses public opinion and persuasion. It defines public opinion and opinion leaders. It outlines three theories on how opinion is developed: the multiple step flow theory, the n-step theory, and diffusion theory. It then discusses persuasion techniques used to influence audiences. Key points of persuasive communication are identified as audience analysis, audience participation, clarity of message, and timing/context. Limitations of persuasion are also noted.

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    This document discusses public opinion and persuasion. It defines public opinion and opinion leaders. It outlines three theories on how opinion is developed: the multiple step flow theory, the n-step theory, and diffusion theory. It then discusses persuasion techniques used to influence audiences. Key points of persuasive communication are identified as audience analysis, audience participation, clarity of message, and timing/context. Limitations of persuasion are also noted.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    62 views17 pages

    Public Opinion and Persuasion..Presentation

    Uploaded by

    Arooj
    This document discusses public opinion and persuasion. It defines public opinion and opinion leaders. It outlines three theories on how opinion is developed: the multiple step flow theory, the n-step theory, and diffusion theory. It then discusses persuasion techniques used to influence audiences. Key points of persuasive communication are identified as audience analysis, audience participation, clarity of message, and timing/context. Limitations of persuasion are also noted.

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    PUBLIC OPINION

    AND PERSUASION
    GROUP MEMBERS
    Arooj Masood
    Muhammad Fahad Aziz
    Fozia Batool
    Ali Ahmed Ali
    PUBLIC OPINION
    Public opinion is the constant forming and revising of people’s
    opinions on public figures, organizations and issues. Public opinion
    is the collective expression of opinions of many individuals bound
    into a group by common aims.
    OPINION
    Opinion leaders are individuals who exert a significant amount of

    LEADERS
    influence within their network. They are people who, because of
    their interest and knowledge of a subject, become experts and
    inform others.
    Three Multiple Step Flow

    Theories The N-Step Theory

    on how Diffusion Theory

    opinion
    developed
    MULTIPLE STEP
    Opinion makers gather information from the mass media and

    FLOW other outlets which they share with people.

    Attentive Public
    Inattentive Public
    THE N-STEP THEORY
    Individuals are seldom influenced by just one opinion leader,
    rather, they interact with many different leaders.
    DIFFUSION
    The Diffusion Theory suggests that there are five different
    THEORY
    categories of individuals that go through the process of adopting
    innovation and that these individuals adopt a new idea by going
    through five distinct steps.
    Awareness of an issue

    Categories Interest in an issue

    of Diffusion Trial

    Theory Evaluation

    Adoption
    PERSUASION
    Persuasion is a literary technique that writers use to present their
    ideas through reason and logic, in order to influence the audience.
    Persuasion may simply use an argument to persuade the readers,
    or sometimes may persuade readers to perform a certain action.
    USES OF PERSUASION
    Change or neutralize hostile opinions

    Crystallize dormant opinions and positive attitudes.

    Maintain favorable opinions


    PERSUASIVE
    COMMUNICATION
    Persuasive communications contain a variety of attributes intended
    to enhance persuasion, which could include an attractive source, a
    message containing convincing arguments, or efforts to make the
    topic seem personally relevant to the audience.
    Audience Analysis
    Points of Audience Participation
    Persuasive Clarity of Message
    Communication Timing and Context
    AUDIENCE ANALYSIS
    Knowledge of audience characteristics such as beliefs, attitudes,
    concerns, and lifestyles is an essential part of persuasion.

    AUDIENCE PARTICIPATION
    Attitude and beliefs are change or enhanced by
    audience involvement and participation.
    CLARITY OF
    The most persuasive messages are direct,
    MESSAGE simply expressed, and contain one primary idea

    TIMING AND CONTEXT


    Timing and context influences the media’s desire to pick up a
    story/news.
    LIMITATIONS OF PERSUASION
    Lack of message penetration

    Conflicting messages

    Self-selection

    Self-perception

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