Chapter Seven Strategy Implementation: What Can You Understand From The Above Pictures ?

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Chapter Seven

Strategy Implementation

What can you understand from the above pictures ?

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strategy implementation

• strategy implementation involves putting the strategies (or plan) into


action.
• includes taking actions consistent with the selected strategies of the company
at the corporate, business, and functional levels,
 allocating roles and responsibilities among managers (typically through the
design of organization structure),
 allocating resources (including capital and people),

 setting short-term objectives, and designing the organization’s control and


reward systems.

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A Framework for the Strategy Making Process

Vision I
Corporate m P
and
Strategy p e
Mission
l r
Managers’ e f
Mental m Market o
Models Set Business
e Position r
(Beliefs & Objectives Strategy
n m
Understanding t a
a n
Business Functional t c
Definition Strategy i e
o
n
Decisions about

Feedback 3
Strategic Management Model

Short-term
Objectives
Create a Set Implement Measure
Craft a
Vision or Objectives the and
Strategy
Mission Strategy Evaluate
(Long-term)
Functional Strategy
Functional Tactics

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Is there a difference between
strategy and tactics?

if so

Try to distinguish strategy and tactics


(Reading Assignment )

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Implementation is about action!

Once the strategy has been formulated it is initiated through


four interrelated steps:

1. Creation of short-term objectives

2. Development of specific functional tactics that create


competitive advantage

3. Empowering operating personnel through policies that


guide decisions

4. Development of effective rewards

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Implementation Requires

Functional Functional Tactics and


Action Policies and
Strategy Short-term
objectives Plans Rewards

Time frame
Responsibility
Performance

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McKinsey 7-S

McKinsey 7-S is a framework for understanding


effective organizational change.

Implementation Impacts and is Impacted by the


components of McKinsey 7-S

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McKinsey 7-S

Structure

Skills (organizational, management, employee)

Staff (management and employee)

Shared values (culture)

Style (leadership)

Systems

(current) Strategy 15
Control (Strategic and Operational)

What does control mean in an organizational context?

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Strategic Control

Strategic control is concerned with tracking strategy once it


has been implemented, detecting changes or problems as they
occur and guiding action whose result will manifest several
years from the initial execution.

Premise control: systematically checks whether the premises


(assumptions) on which the strategy is based are still valid.

Implementation control: is designed to assess whether the overall


strategy should be changed in light of results associated with
incremental actions.

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Strategic Control continued

Strategic surveillance: monitors a broad range of events inside and


outside of the firm that are likely to affect the course of its strategy

Special Alert Control: is a thorough and often rapt reconsideration


of the firm’s strategy because of a sudden unexpected event

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Operational Control

Operational controls monitor performance, evaluate deviations


and initiate corrective action.

They are designed to monitor, guide and evaluate the firm’s


progress in meeting short-term objectives.

Operational controls (e.g., budgets, scheduling resources):

-set standards of performance


-measure actual performance
-identify deviations
-initiate corrective action
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End

Thanks

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CASE (HILL 245)

Ford Has a New CEO and a New Global Structure

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