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    Store Layout, Design and Visual Merchandising

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    Dylazuners Lily
    This document discusses store layout, design, and visual merchandising. It describes the objectives of store design as being consistent with the retailer's image, positively influencing customers, and being cost-effective. It then outlines the main types of store layouts - grid, racetrack, and free-form - and discusses their advantages and disadvantages. Finally, it discusses the importance of visual merchandising, space planning, and fixture selection in presenting merchandise effectively.

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    Store Layout, Design and Visual Merchandising

    Uploaded by

    Dylazuners Lily
    336 views32 pages
    This document discusses store layout, design, and visual merchandising. It describes the objectives of store design as being consistent with the retailer's image, positively influencing customers, and being cost-effective. It then outlines the main types of store layouts - grid, racetrack, and free-form - and discusses their advantages and disadvantages. Finally, it discusses the importance of visual merchandising, space planning, and fixture selection in presenting merchandise effectively.

    Original Title

    77638102 Retail Store Layout

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    This document discusses store layout, design, and visual merchandising. It describes the objectives of store design as being consistent with the retailer's image, positively influencing customers, and being cost-effective. It then outlines the main types of store layouts - grid, racetrack, and free-form - and discusses their advantages and disadvantages. Finally, it discusses the importance of visual merchandising, space planning, and fixture selection in presenting merchandise effectively.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    336 views32 pages

    Store Layout, Design and Visual Merchandising

    Uploaded by

    Dylazuners Lily
    This document discusses store layout, design, and visual merchandising. It describes the objectives of store design as being consistent with the retailer's image, positively influencing customers, and being cost-effective. It then outlines the main types of store layouts - grid, racetrack, and free-form - and discusses their advantages and disadvantages. Finally, it discusses the importance of visual merchandising, space planning, and fixture selection in presenting merchandise effectively.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 32

    Store Layout, Design

    and Visual
    Merchandising

    PPT 18-1
    Store Management

    Customer Service Managing the Store

    Layout, Design and


    Visual Merchandising

    PPT 18-2
    Store Design Objectives

    • Consistent with retailers image and


    strategy
    • Positive influence on customer
    satisfaction and purchase behavior
    • Cost effective
    • Flexible

    PPT 18-3
    Tradeoff in Store Design

    Easy of locating
    merchandise for
    planned purchases

    Exploration of
    store, impulse
    purchases

    PPT 18-4
    Types of Store Layouts

    • Grid
    • Racetrack
    • Free Form

    PPT 18-5
    Grid Layout
    Long gondolas in repetitive pattern.

    • Easy to locate merchandise

    • Does not encourage customers to explore store


    – Limited site lines to merchandise

    • Allows more merchandise to be displayed

    • Cost efficient

    Used in grocery, discount, and drug stores. Why?

    PPT 18-6
    Grid Store Layout

    Receiving & storage

    Fruit
    Books, magazines, seasonal Cart
    display area
    Vegetables Checkouts

    Entrance
    Office &
    customer
    service
    Exit
    PPT 18-7
    Racetrack Layout
    Loop with a major aisle that has access to
    departments and store’s multiple entrances.
    • Draws customers around the store.
    • Provide different site lines and encourage
    exploration, impulse buying
    • Used in department stores

    PPT 18-8
    JCPenney Racetrack Layout

    PPT 18-9
    Example of Race Track Layout

    PPT 18-10
    Free-Form (Boutique) Layout

    Fixtures and aisles arranged asymmetrically


    • Pleasant relaxing ambiance doesn’t come
    cheap – small store experience
    • Inefficient use of space
    • More susceptible to shoplifting – salespeople
    can not view adjacent spaces.
    Used in specialty stores and upscale department
    stores

    PPT 18-11
    Free-Form Layout

    Storage, Receiving, Marketing

    Hats and Handbags


    Underwear Dressing Rooms
    Stockings

    Accessories

    Tops
    Checkout counter
    Casual Wear

    Tops
    Pants

    Clearance

    Skirts and Dresses


    Items
    Jeans

    Feature Feature

    Open Display Window Open Display Window

    PPT 18-12
    Example of Boutique Area

    PPT 18-13
    Visual Merchandising

    PPT 18-14
    Visual Merchandising

    PPT 18-15
    Visual Merchandising

    PPT 18-16
    Visual Merchandising

    PPT 18-17
    Space Planning

    Allocating floor/shelf space locating merchandise


    in store (or on website)
    Where should merchandise be displayed?
    How much space should be allocated to each
    category/item?
    How many items of each SKUs should be
    displayed?

    PPT 18-18
    Space Planning Considerations

    • Profitability of merchandise
    • Customer Buying considerations
    – Impulse products near front
    – Demand/Destination areas off the beaten path
    • Physical characteristics of product.
    • Complementary products should be adjacent
    • Sales rate
    – More units of faster selling merchandise need to be
    displayed
    PPT 18-19
    Prime Locations for Merchandise

    • Highly trafficked areas


    – Store entrances
    – Near checkout counter

    • Highly visible areas


    – End aisle
    – Displays

    PPT 18-20
    Visual Merchandising

    • Seven Colors Group

    PPT 18-21
    Evaluating Space Productivity

    Productivity ratios are output/input


    – Sales per square foot

    – Sales per linear foot

    – Gross or contribution margin per square foot

    PPT 18-22
    Types of Apparel Display Fixtures

    Gondola Straight Rack

    Rounder Four-Way
    PPT 18-23
    Straight Rack

    PPT 18-24
    Rounder

    PPT 18-25
    Four-Way

    PPT 18-26
    Gondola

    PPT 18-27
    Display Areas

    Feature areas
    – Promotional aisle
    – Freestanding
    fixtures
    – Point-of-sale areas
    – Walls

    PPT 18-28
    Designing a Webpage:
    Lessons from Store Design

    • Simplicity matters
    • Getting around
    • Prioritize
    • Design layout based on what you want to
    accomplish
    • Follow the standards of the industry leaders

    PPT 18-29
    Creating a Store Environment

    Color Lighting

    Store Atmosphere

    Scent Music

    PPT 18-30
    Visual Communications

    • Coordinate signs and graphics with the store’s


    image.
    • Inform the customer.
    • Use signs and graphics as props.
    • Keep signs and graphics fresh.
    • Limit the copy of signs.
    • Use appropriate typefaces on signs
    • Create theatrical effects.
    PPT 18-31
    Lighting

    • Highlight merchandise.

    • Structure space and


    capture a mood.

    • Downplay features.

    PPT 18-32

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