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    Marketing Analysis: 4 P'S of Maggie Noodles

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    tapan mistry
    The document provides a marketing analysis of Maggi noodles. It discusses the 4 P's of Maggi's marketing mix - Product, Price, Place, and Promotion. For product, it notes Maggi's various instant noodle, soup and seasoning offerings. For price, it describes a cost-based strategy and efforts to target different income segments. For place, it outlines Nestle's distribution network reaching both urban and rural areas. And for promotion, it discusses Maggi's advertising focusing on kids and working women, along with celebrity endorsements.

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    Marketing Analysis: 4 P'S of Maggie Noodles

    Uploaded by

    tapan mistry
    378 views5 pages
    The document provides a marketing analysis of Maggi noodles. It discusses the 4 P's of Maggi's marketing mix - Product, Price, Place, and Promotion. For product, it notes Maggi's various instant noodle, soup and seasoning offerings. For price, it describes a cost-based strategy and efforts to target different income segments. For place, it outlines Nestle's distribution network reaching both urban and rural areas. And for promotion, it discusses Maggi's advertising focusing on kids and working women, along with celebrity endorsements.

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    MAGGI 4P's

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    The document provides a marketing analysis of Maggi noodles. It discusses the 4 P's of Maggi's marketing mix - Product, Price, Place, and Promotion. For product, it notes Maggi's various instant noodle, soup and seasoning offerings. For price, it describes a cost-based strategy and efforts to target different income segments. For place, it outlines Nestle's distribution network reaching both urban and rural areas. And for promotion, it discusses Maggi's advertising focusing on kids and working women, along with celebrity endorsements.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    378 views5 pages

    Marketing Analysis: 4 P'S of Maggie Noodles

    Uploaded by

    tapan mistry
    The document provides a marketing analysis of Maggi noodles. It discusses the 4 P's of Maggi's marketing mix - Product, Price, Place, and Promotion. For product, it notes Maggi's various instant noodle, soup and seasoning offerings. For price, it describes a cost-based strategy and efforts to target different income segments. For place, it outlines Nestle's distribution network reaching both urban and rural areas. And for promotion, it discusses Maggi's advertising focusing on kids and working women, along with celebrity endorsements.

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    © All Rights Reserved
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    You are on page 1of 5

    MARKETING ANALYSIS

    4 P’s of MAGGIE NOODLES


    PRODUCT

     Maggi is leading food brand under the umbrella of Nestle.


     Maggi has a wide variety of products and has a different range for each country.
     Its products are majorly categorized into Maggi instant noodles, Maggi soups,
    sauces, seasonings and bouillons.
     The major Maggi products in this category are 2-minute Noodles, Chicken
    noodles, Vegetable Multigrain noodles, Cuppa Mania, Hot Heads noodles, Oats
    noodles, Atta noodles.
     In India it is available with the name of Magic Masala and Bhuna Masala.
     This is the backbone of the product strategy in the marketing mix of Maggi.
    PRICE

     Maggi uses a cost based pricing strategy to tap in to various markets in the world.
     The competitive prices are compensated with high volumes of the products.
     Competition and cost are the two major factors in the marketing mix pricing strategy of
    Maggi.
     As The prices in various countries Are Rising Maggi has smartly started reducing the
    quantity to keep the prices unchanged.
     Maggi is trying to tap into all segments of income category it keeps differential prices in
    depending locations and across countries.
     In recent times Maggi has started coming up with new products like the cup range and Hot
    Heads noodles which it targets for the higher income level segments and hence are priced
    at higher range.
    PLACE & DISTRIBUTION

     Maggi products are widely available due to the strong presence of Nestle.
     The distribution strategy followed by Nestlé is Producers to Distributors to
    Wholesalers to Retailers to Consumers.
     Due to its so deep reach even into rural areas and small towns, it has gained it the
    top position.
     Maggi products are directly taken from the factories which are independently
    managed to Carry and Forward Agencies who then store in there large
    warehouses and pass them onto the wholesalers according to their demanded
    quantities.
     The Retailers can Be Convenience Stores Or Super Markets.
    PROMOTION

     Maggi has used advertising as its main promotional strategy to create awareness
    and for brand recall.
     Initially it focused on kids and working women who have very less time to prepare
    food.
     The advertisements mainly flashed on kids channels with effective tag lines of
    “Bas 2-minute” and the jingle “Maggi Maggi Maggi”.
     It has also used the “Miss you Maggi” ad campaign to regain back the lost
    customers after the Maggi ban in India.
     Maggi has also offered discounts, Scratch n Win schemes. It also used many
    celebrities notably Amitabh Bachchan and Madhuri Dixit for brand endorsements.

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