Manajemen Strategi Kinerja Bisnis FO312

MANAJEMEN STRATEGI
dan
KINERJA BISNIS
FO312
disusun oleh:
Murniadi Purboatmodjo, Drs MM
Universitas Bina Nusantara
Fakultas Ekonomi jurusan Akuntansi
Jakarta
2006
CHAPTER I
PENDAHULUAN
Strategic Management
Defisinya:
Art & science of formulating, implementing, and

evaluating, cross-functional decisions that enable an
organization to achieve its objectives.
Strategic Management achieves a firm’s
success through integration
Management Marketing
Finance/Accounting Production/Operations
Research & Development MIS

Strategy Formulation
Vision & Mission
External Opportunities & Threats
Internal Strengths & Weaknesses
Long-Term Objectives
Alternative Strategies
Strategy Selection
Issues in Strategy
Formulation
New
NewBusiness
Business
opportunities
opportunities
Businesses
Businessesto toabandon
abandon
Allocation
Allocationofofresources
resources
Expansion
Expansionor or
diversification
diversification
International
Internationalmarkets
markets
Mergers
Mergersororjoint
jointventures
ventures
Avoidance
Avoidanceof ofhostile
hostile
takeover
takeover
Strategy Implementation
Annual Objectives
Policies
Employee Motivation
Resource Allocation
Strategy
Implementation
Action
ActionStage
Stageof
ofStrategic
Strategic
Management
Management––
Most
Mostdifficult
difficultstage
stage
Mobilization
Mobilizationof of
employees
employees&&managers
managers
Interpersonal
Interpersonalskills
skills
critical
critical
Consensus
Consensuson ongoal
goal
pursuit
pursuit
Strategy Evaluation
Internal Review
External Review
Performance Metrics
Corrective Actions
Strategy
Evaluation
Final
FinalStage
Stageof
ofStrategic
Strategic
Management
Management
Subject
Subjecttotofuture
future
modification
modification
Today’s
Today’ssuccess
successnono
guarantee
guaranteeofoffuture
futuresuccess
success
New
New&&different
differentproblems
problems
Complacency
Complacencyleadsleadsto
to
demise
demise
Prime Task of
Strategic Management
Peter Drucker: -- think through the

overall mission of a business. Ask
the key question: “What is our
Business?”
Integrating Intuition and
Analysis
The strategic management process

attempts to organize quantitative and
qualitative information under conditions of
uncertainty.
Integrating Intuition and
Analysis
Intuition is based on:

 Past experiences
 Judgment
 Feelings
Intuition is Useful for decision making

 Conditions of great uncertainty
 Conditions with little precedent

Integrating Intuition & Analysis
Intuition & Judgment
Involve Management at all levels
Influence all Analyses

Strategic Management is
Gaining and Maintaining
Competitive Advantage
“Anything that a firm does especially

well compared to rival firms”
Achieving Sustained
Competitive Advantage
1. Adapting to change in external trends,

internal capabilities and resources
2. Effectively formulating, implementing &

evaluating strategies
Adapting to Change
Rate & magnitude of change

increasing dramatically
E-commerce
Demographics
Technology
Dimensi Manajemen Strategi
1. Persoalan strategi memerlukan keputusan

manajemen puncak
2. Persoalan strategi membutuhkan sumber
daya perusahaan dalam jumlah besar
3. Persoalan strategi sering memperungaruhi
kesejahteraan perusahaan dalam jangka
panjang
4. Persoalan strategi berorientasi pada
masa yang akan datang
5. Persoalan strategi biasanya mempunyai
dampak yang bersifat multifungsional atau
multibisnis
Dimensi Manajemen Strategi
(lanjutan)
6. Persoalan strategi memerlukan pertimbangan

terhadap lingkungan eksternal perusahaan
7. Keputusan-keputusan strategi mempengaruhi
keputusan keputusan yang bersifat operasional
8. Strategi organisasi akan dipengaruhi tidak
hanya oleh kekuatan lingkungan & tersedianya
sumber daya, akan tetapi juga dipengaruhi oleh
nilai-nilai & harapan-harapan pihak-pihak yang
mempunyai kekuatan dalam perusahaan
9. Keputusan - keputusan strategi akan mempengaruhi
arah jangka panjang organisasi
10. Keputusan - keputusan strategi seringkali bersifat
sangat kompleks.
Proses strategic management
External
Audit
Vision Generate, Implement

Long-Term Implement Measure &
& Evaluate, Strategies:
Objectives Strategies: Evaluate
Mission Select Mgmt Issues
Marketing, Performance
Strategies
Fin/Acct,
R&D, CIS
Internal
Audit

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MANAJEMEN STRATEGI

Art & science of formulating, implementing, and

Research & Development MIS

Vision & Mission

External Opportunities & Threats

Internal Strengths & Weaknesses

Peter Drucker: -- think through the

The strategic management process

Intuition is based on:

Intuition is Useful for decision making

 Conditions with little precedent

Intuition & Judgment

Involve Management at all levels

Influence all Analyses

“Anything that a firm does especially

1. Adapting to change in external trends,

2. Effectively formulating, implementing &

Rate & magnitude of change

1. Persoalan strategi memerlukan keputusan

6. Persoalan strategi memerlukan pertimbangan

Vision Generate, Implement

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