Zomato: Phalit Gupta Sybba A-46

ZOMATO
"Never have a bad meal"
Phalit Gupta
ABOUT THE FOUNDER
Deepinder Goyal is the Founder and CEO of Zomato.
Prior to starting Zomato, Deepinder worked as a
management consultant with Bain and Company in
New Delhi. It was at Bain that Deepinder conceived
the idea of an online restaurant information service
after seeing the demand for menu cards among his
colleagues. He left Bain in 2008 to start Zomato (then
foodiebay) out of his apartment and has since
overseen strategy and product development.
Deepinder graduated with a Mathematics and
Computing degree from IIT Delhi in 2005 and hails
from Muktsar in Punjab.
INTRODUCTION
 Zomato is an Indian company that started as
FoodieBay back in 2008
 It was renamed as Zomato in November 2010
 Backed heavily by InfoEdge and other investors, the
company has raised about $113 million till date with a
valuation of about $660 million.
 In 2012, it spread wings globally and started acquiring
restaurant listing companies in emerging markets and
made five low key acquisitions before gobbling up
UrbanSpoon to mark its entry into the biggest of all
markets – US.
MISSION VISION
Are committed to nurturing a neutral To be the global platform when
platform and are helping food someone is looking for food locally
establishments maintain high
standards through Hyperpure. Food
Hygiene Ratings is a coveted mark of
quality among their restaurant
partners.
$5,000
BUDGET FOR EVENT PROMOTIONS
Presentations are communication tools that can be demonstrations,

lectures, speeches, reports, and more. Most of the time, they’re
presented before an audience. They have a variety of purposes,
making them powerful tools for convincing and teaching.
Zomato is now present in 22 countries with a listing of over a
million restaurants globally.
MILESTONES
 Number of listed restaurants:
In 2008- 4000 restaurants
In 2020- 1.4 million restaurants
 Monthly visitors of Zomato:
In 2008- 0.015 million
In 2016- 90 million
 Yearly revenue of Zomato:
In 2008- 0.06 crores
In 2020- 2604.7 crores
SUCCESS STORY
 The key factor for Zomato's success is its marketing strategy and in depth
knowledge of its competitors. The company has spread in 20 countries
with its headquarter in New Delhi, India providing service to 35mn users
monthly.
 Facebook, Twitter, Pinterest are the 3 main platforms which made the
base for the success of Zomato with a deep presence among their
customers.
 Pankaj Chaddah, the co-founder of Zomato agreed, “ads on the mobile

app have changed the revenue game for them”. More than 50% of the
total traffic comes from their mobile app.
STRATEGIES ADOPTED
Cost Leadership Capital Investment Marketing Strategy Online Food Delivery

START UP CHALLENGES
FACED IT’S
TO COVER ALL
BIGGEST CYBER
RESTAURANTS
ATTACK
#LOGOUT
CAMPAIGN
CHALLENGES FACED IN ONLINE
FOOD DELIVERY
 Being in the daily meals market, they have to work with very low ticket sizes starting at Rs 50/- with
no minimum order requirements or delivery cost. Considering the costs associated with food
production, packaging and delivery, maintaining a strong unit margin is the biggest challenge.
 A very high competition is already present in the market, who have set the parameters to be a
successful among customers.
 Confusion may happen between the restaurant and Zomato which may effect the end customer and
the customer has to suffer.
 Brand Zomato puts its name on stake if anything gone wrong because of restaurants or the delivery
will surely effect its image .
 Keeping track of their competitors. It is always important to know what other brands in the same
space are doing since there is a strong overlap in target audience.
APPORACH TOWARDS SOCIAL MEDIA
 Right now Zomato promotes itself as a food network. On
Social Media, they follow simple strategies of always be
there for customers and only best content needs to be
sent to customers. They treat Facebook and Twitter as
two different platform. Twitter is more used.
 For interaction and conversation and Facebook is

primarily used to push their content and to reach more
people.
 Once a user logs into Zomato with the help of Facebook

or Google account, his/her friends will be automatically
identified on the site and they can easily follow their
friends. As the friends’ ratings are more trusted by the
users when compared to Zomato’s influencing factor is
much higher with help of social media.
SWOT ANALYSIS
STRENGTHS WEAKNESS OPPORTUNTIES THREATS
 Simple & user  Competition from  Opportunity to expand  Intense competition

friendly interface search engines & other to further more  Lack of clear rules and
 Aggressive and similar apps means countries regulations
Innovative limited growth  Increasing internet  Changes in government
marketing strategy  Drastic growth means penetration & number of policy can easily affect
 Strong brand susceptible to bad smartphone users the business model
recognition and has content  Rapid technology  Business model can be
won several development easily imitated by other
accolades & awards players
COMPETITORS OF ZOMATO
THANK YOU

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ZOMATO

"Never have a bad meal"

Presentations are communication tools that can be demonstrations,

 Pankaj Chaddah, the co-founder of Zomato agreed, “ads on the mobile

Cost Leadership Capital Investment Marketing Strategy Online Food Delivery

 For interaction and conversation and Facebook is

 Once a user logs into Zomato with the help of Facebook

STRENGTHS WEAKNESS OPPORTUNTIES THREATS

 Simple & user  Competition from  Opportunity to expand  Intense competition

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