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    Automobile Industry Analysis and Tata Motors Analysis

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    ADITYA VARPE
    Tata Motors is India's largest automobile manufacturer, producing a range of cars, trucks, buses and military vehicles. In 2019, India was the fifth largest auto producer and seventh largest commercial vehicle manufacturer globally. The two-wheeler category dominates the Indian market in terms of volume due to a growing middle class and young population. Tata Motors has manufacturing plants in India and other countries, and research centers developing new technologies. While Tata Motors has a diversified portfolio and recognized brand, it faces challenges of increased competition, changing customer preferences, and fluctuations in fuel prices that impact the industry.

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    Automobile Industry Analysis and Tata Motors Analysis

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    ADITYA VARPE
    138 views14 pages
    Tata Motors is India's largest automobile manufacturer, producing a range of cars, trucks, buses and military vehicles. In 2019, India was the fifth largest auto producer and seventh largest commercial vehicle manufacturer globally. The two-wheeler category dominates the Indian market in terms of volume due to a growing middle class and young population. Tata Motors has manufacturing plants in India and other countries, and research centers developing new technologies. While Tata Motors has a diversified portfolio and recognized brand, it faces challenges of increased competition, changing customer preferences, and fluctuations in fuel prices that impact the industry.

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    CUSTOMER PROFILE PESTLE ANALYSIS PORTERS 5 FORCES MODEL SWOT ANALYSIS

    Original Title

    AUTOMOBILE INDUSTRY ANALYSIS AND TATA MOTORS ANALYSIS

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    Tata Motors is India's largest automobile manufacturer, producing a range of cars, trucks, buses and military vehicles. In 2019, India was the fifth largest auto producer and seventh largest commercial vehicle manufacturer globally. The two-wheeler category dominates the Indian market in terms of volume due to a growing middle class and young population. Tata Motors has manufacturing plants in India and other countries, and research centers developing new technologies. While Tata Motors has a diversified portfolio and recognized brand, it faces challenges of increased competition, changing customer preferences, and fluctuations in fuel prices that impact the industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    138 views14 pages

    Automobile Industry Analysis and Tata Motors Analysis

    Uploaded by

    ADITYA VARPE
    Tata Motors is India's largest automobile manufacturer, producing a range of cars, trucks, buses and military vehicles. In 2019, India was the fifth largest auto producer and seventh largest commercial vehicle manufacturer globally. The two-wheeler category dominates the Indian market in terms of volume due to a growing middle class and young population. Tata Motors has manufacturing plants in India and other countries, and research centers developing new technologies. While Tata Motors has a diversified portfolio and recognized brand, it faces challenges of increased competition, changing customer preferences, and fluctuations in fuel prices that impact the industry.

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    A U T O M O B IL E

    INDUSTRY
    A N A LY S I S
    IN D U S T R Y O V E R V IE W

    India has the world ' s fifth


    largest Automobile industry. In 2019,
    India was
    the fifth largest auto
    world ' s and seventh
    commercial
    manufacturer vehicle producer. By
    largest
    2026,
    the Indian automobile sector,i
    predictedto to be worth s Rs.16-
    trillion. Due to a growing middle
    18 class
    and a young population, the two-
    wheeler category dominates the
    market in terms of volume.
    CUSTOMER
    PROFILE
    1. ACCORDING TO THE 2.TYPES OF PASSENGER 3.BUYING TRENDS
    SEGMENT PASSENGER VEHICLE
    HATCHBAC CUSTOMER
    VEHICLES COMMERCIAL K SEDAN PREFERENCES AND
    VEHICLE SUV TRENDS
    TWO WHEELERS VAN
    THREE S
    WHEELERS
    SUPPLIER
    PROFILE
    Automotive supplier is defined as Companies that manufacture goods that are used in
    the production process of an automobile or become part of an automobile, such that
    they supply these goods directly or indirectly to an automobile manufacturer,
    synonymous with Original Equipment Manufacturer (OEM).
    CHALLENGES FACED 1 2
    BY AUTOMOBILE EVER INCREASED
    SECTOR IN INDIA EXAPNDING COMPETITIO
    CHINESE N
    MARKET

    3
    4 BALANCING
    CONSODILATIO THE DEMAND
    ELECTRIC
    N OF
    VEHICLES OF CUSTOMERS
    &
    PLATFORMS GOVERNMENT
    THREATS OF NEW
    ENT RANT S-
    WEAK
    BARGAININ
    G POWER OF
    SUPPL IER-
    WEAK
    BARGAINING POWER
    PORTER'S FIVE FORCES OF BUYERS-
    MODERATELY STRONG

    THREAT OF
    SUBST IT UT ES
    - WEAK

    C OMPET IT ION
    - VERY
    STRONG
    Political
    • Trade regulations & tariffs
    •
    •
    Tax rates . P
    Work week regulations
    • Mandatory employee benefits Economic
    • Industrial safety regulations
    • Economic growth rate
    E • Unemployment rate
    • Interest rates
    Social • Labour cost & productivity in the
    economy
    • Demographics and skill level . S
    •
    •
    Education level
    Culture
    Technological
    PESTLE Analysis
    •
    T •
    Recent technological development
    Technology's impact on product
    offering
    Environmental • Rate of technology diffusion
    • Laws regulating environmental.
    pollution E
    • Recycling
    • Waste management in consumer goods Legal
    sector •
    L Copy rights, patent/intellectual
    property rights
    • Employment law
    • Health and safety law
    • Data protection
    COMPANY
    ANALYSIS -
    TATA
    MOTORS
    C O M P A N Y O V E R V IE W
    Tata Motors Group (Tata Motors ) is a $ 45 billion
    organization. It is a leading global automobile
    manufacturing company. Its diverse portfolio
    includes an extensive range of cars, sports utility
    vehicles, trucks, buses and defense vehicles. Tata
    Motors
    India ’ s is
    largest and the original equipment
    only manufacturer extensive range
    (integrated,
    OEM ) smart
    offering
    and e- mobility
    of solutions. Tata
    Motors has auto manufacturing and assembly plants
    in Jamshedpur, Pantnagar, Lucknow, Sanand,
    Dharwad, and Pune in India, as well as in
    Argentina, South Africa, Great Britain and Thailand.
    It has research and development centers in Pune,
    Jamshedpur, Lucknow, and Dharwad, India and in
    South Korea, Great Britain and Spain.
    PRODUC
    PA S S E N G E R V E H I C L E S
    TS
    1

    2 COMMERCIAL VEHICLES

    LUXURY VEHICLES 3

    4 M I L I TA R Y V E H I C L E S

    A U T O M O T I V E PA R T S 5
    KEY FEATURES OF TATA
    MOTORS

    FOCUS ON
    PRO D UC TS
    S AFE TY, BRAND AFTER S A L E S
    FOR ALL HIGH RURAL
    D UR V A L U E OF SERVICE
    PRICE PRESENCE
    ABILITY AND T AT A
    RANGE
    EFFIC F IUEENLC Y
    STRENGTH WEAKNESS
    1.INDIFFERNT TO CHANGES
    1.DIVERISIFIED PORTFOLIO
    2.WEAK MARKETING
    2.STABILIZED EARNING
    POLICY
    3.RECOGNISED BRAND
    3.LIMITED PRESENCE
    SW O
    T
    ANALYSIS
    OPPORTUNITIES THREATS
    1.GLOBAL POSITIONING 1.FUEL PRICE
    2.OPPORTUNITIES FOR MERGERS AND 2.GOVERNMENTS LAWS ON
    ACQUISITIONS ENVIORNMENT
    3.INCREASING PURCHASE POWER OF 3.INCREASING COMPETITION
    INDIAN PEOPLE
    CONCLUSION

    The analysis of the automobile industry reveals that


    it is possible to boost its global growth. Market
    knowledge should be improved, and strong brands
    should be developed to adapt to changing
    conditions. The increased competition in the
    automobile industry is a challenge for the industry
    because of the large number of players. Besides,
    constant fluctuations of fuel prices lead to changes
    in the prices of cars. Local governments ’ regulations
    affect the industry in some way.
    THANK YOU!

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