VIT : Assessment (2 A) – MBA5001 Sustainable Marketing

GROUP
PRESENTATION

   
:Presented by :Presented to
Deepak BAHADUR :(ID: 49429)   
Muaamar ABOALRIJAL : (ID: 49717) Mohammed Victorian Institution of Technology
Bader Bassam Mohamed Bitar :(ID: 50579) Attn :  Dr. Tanvir Ahmed

VIT : Assessment (2 A) – MBA5001 Sustainable Marketing

 :ABOUT CADBURY

“Cadbury” is a British multinational company specialized in candy production, its headquartered is located in London, and it was founded in Birmingham, England in
1824 by John Cadbury. 

The Cadbury company started when "John Cadbury" opened a grocers shop in Birmingham , and he was selling cocoa and chocolate for drinking before he decided to
move forward, He bought a factory and started his commercial success., And since that "Cadbury" has never looked back.   "Cadbury" kept on moving making a huge
different in the industry, till it becomes what it is today!

The company began exporting its products abroad  in the 1850s, and then it became one of the top three British candy manufacturers during the 19th and 20th
centuries.

One of the huge steps that was made, In 1905 when "Cadbury" Company introduced a milk chocolate product with a higher proportion of milk than its competitors at
the time. since that "'Cadbury' is famous for its Dairy milk chocolates, and its brand is considered as the second-largest brand in the world.

The "Cadbury" Company made many efforts to serve the British state. During World War I, the chocolate was supported for the British Armed Forces. Also, more than
2,000 male Cadbury employees joined the British Armed Forces. The company also handed over two of its buildings to the British government to be used as hospitals, in
addition, the female employees of the company's  served the injured in the army. All of those contributions, gave "Cadbury" a patriotic and humanitarian aspects.

VIT : Assessment (2 A) – MBA5001 Sustainable Marketing

 :ABOUT CADBURY

The first Cadbury's factory outside the United Kingdom was opened in Australia in 1918.

Nowadays, it is listed on the London Stock Exchange, and it is completely owned by the American company Mondelez International, after The board of directors
approved the offer which was made by the giant American food company, which was for 11 billion pounds.

In 1919 “Cadbury” merged with leading chocolate maker GS Fry & Sons, and in 1936 it captured 60 per cent of the UK milk chocolate market, and in 1967 acquired 60
per cent of the Australian market.

Then the Cadbury Company merged in 1969 with Schweppes, the beverage company of the same name, and together they formed the “Cadbury “Schweppes
Company, which later became the third-largest manufacturer of soft drinks in the world, but they separated in 2008, and specifically a year later, the American
company Kraft Foods acquired Cadbury.

VIT : Assessment (2 A) – MBA5001 Sustainable Marketing

 CADBURY MARKETING THEORIES

“Social Media” Marketing


Social media makes content to push your whole brand and product on numerous social media platforms like Facebook, Instagram,
LinkedIn, and Twitter. we should keep in our mind the audience when it comes to produce content. Nobody logs on to social media
searching for one thing to buy, therefore assume through what varieties of content that's helpful, informative, amusing, and/or
compelling.

“Cadbury” SWOT
SWOT stands for Strengths, Weaknesses, Opportunities and Threats, thus SWOT analysis is a technical technique for evaluating each of
these four aspects and their impact on the business process.
By using this analysis, you can get the most out of benefits for your organization. Because it will be possible to reduce the failure, by
understanding what is missing for the organization, as well as eliminating sudden risks, on the other hand it will be possible to start
formulating a strategy that distinguishes the organization and thus successful competition in the market.

VIT : Assessment (2 A) – MBA5001 Sustainable Marketing

 CADBURY MARKETING THEORIES

And here we can talk about the “Cadbury “experience in the light of SWAT analysis
One of Cadbury's cleverest tactics over the years with some products, in particular chocolate and occasional products, is that the chocolates
are prepared and ready to be given as a gift. Thanks to this very smart strategy, the company has distinguished itself from the majority of its
competitors and very securely.

“Cadbury” 4P
What is the 4 P?
As it appears from the number four, it represents the four elements of marketing, which are of course the main factors that participate in the
marketing of a good or service. Which are the following: the product, the price, the place and the promotion. Often those elements known
as the marketing mix, these four elements interact with each other and are constrained by internal and external factors in the business
environment.
Companies use these four elements to determine some key factors of
their business, including what consumers need, how the service or the
product will meet or fail to meet those needs, how is the perception
and the impression on its product, and how their relationship is With
their competitors, and the level and the type of the competition, and
how they interact with customers.

VIT : Assessment (2 A) – MBA5001 Sustainable Marketing

CADBURY’S APPLICATION OF THE MARKETING THEORIES

SOCIAL MEDIA

Traffic

Oreo 41 M 30 K

Dairy Milk 6M 175 K

Gems 150 M 52 K

Cadbury identified that they should do more promotions and

advertisement on Facebook to increase their sales.
 CADBURY’S APPLICATION OF THE MARKETING THEORIES

SWOT

Strength Opportunities
Expand abroad - Penetrating more markets
Attack Competitors Creative ways to communicate with Customers
Expanded & Enhanced Right sites to expand (Asia & Africa)
their financial stability
British Government Restrictions

Weaknesses Threats
Expand in Certain Continents Target the right sites abroad
Future planning Foreign Customer Preferences
Quality Control
 CADBURY’S APPLICATION OF THE MARKETING THEORIES

P’S 4

APPLYING THIS WAS VITAL TO ENHANCE CADBURY’S “MARKETING MIX”

Promotion Using different tools; TV,

posters, newspaper,
radio & social media
Low & High product
pricing Price
Distribution Channels
serves their global
Place
presence
Product are classified
depending on the Product
Season & Sales
 :IMPROVING CUSTOMER VALUE

The process of segmenting the market means separating the potential customers into categories based on occupations and age groups.

VIT : Assessment (2 A) – MBA5001 Sustainable Marketing

 :IMPROVING CUSTOMER VALUE

The process of segmenting the market means separating the potential customers into categories based on occupations and age groups.

• Geographic Segment: In this segment market is divided into language, Climate, Culture, Population, and location. It is the simplest form of marketing to get and fulfill
customer needs.

VIT : Assessment (2 A) – MBA5001 Sustainable Marketing

 :IMPROVING CUSTOMER VALUE

• Behavior Segment: Behaviour segment is the key element of effective marketing. In this segment, customers are divided into groups based on their needs in order to sell
more products to them based on their needs.

•Their perspective towards the product or brand.

VIT : Assessment (2 A) – MBA5001 Sustainable Marketing

:IMPROVING CUSTOMER VALUE

Demographic 
It is the most common basis for market segmentation. Consumers may be classified
by their age, gender, life style, and family income. This factor is directly related to
.the demand of the product and it is easy to measure

AGE GENDER INCOME

Age range of buyer: 2 to  Males and females can  Reasonably priced and

50 enjoy Cadbury easy to afford
:IMPROVING CUSTOMER VALUE

Psychological 
Using this method of assessment, an organization can determine a person's way of
.thinking, feeling, and acting
CONCLUSION

As a business grows in an increasingly competitive environment, branding plays a 

critical role. It helps to maintain profitability in long run by differentiation in the
products and loyalty of customer. The Cadbury Dairy Milk brand has a Megabrand
Product range with its own identity, but now it is all part of the Dairy Milk brand.
Dairy Milk developed a unified innovative brand through a strategy involving
better packaging and a new product line. It can be said that the strategy has been
successful since it has exceeded initial sales targets significantly! Any business, no
matter whether it is small or large, B2B or retail, needs a strong brand. In markets
that are becoming increasingly competitive, brand strategies result in the major
periphery. A brand is defined by your logo, your website, packaging, and
promotional materials-all of which should incorporate your logo-communicate
.your message

VIT : Assessment (2 A) – MBA5001 Sustainable Marketing

REFERENCES

1- https://www.cadbury.co.uk/

2- https://en.wikipedia.org/wiki/Cadbury

3- https://www.marketing91.com/marketing-strategy-of-cadbury-cadbury-marketing-strategy/

4- http://heartofcodes.com/marketing-mix-of-cadbury/

5-  https://www.slideshare.net/moumama/cadbury

VIT : Assessment (2 A) – MBA5001 Sustainable Marketing