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Fast Food Restaurant Company

KFC is an American fast food chain that specializes in fried chicken. It was founded in the 1930s in Kentucky by Colonel Harland Sanders. KFC has expanded globally and has a large presence in the Philippines. It influences global economic activity through its large number of outlets worldwide. In the Philippines specifically, KFC positively impacts the economy by providing jobs, purchasing from local suppliers, and offering affordable meals.

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Xedric Alvarez
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389 views15 pages

Fast Food Restaurant Company

KFC is an American fast food chain that specializes in fried chicken. It was founded in the 1930s in Kentucky by Colonel Harland Sanders. KFC has expanded globally and has a large presence in the Philippines. It influences global economic activity through its large number of outlets worldwide. In the Philippines specifically, KFC positively impacts the economy by providing jobs, purchasing from local suppliers, and offering affordable meals.

Uploaded by

Xedric Alvarez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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KFC

Fast food restaurant company

Report by : Jonel F. Cagang


Xedric Lloyd F. Alvarez
Riña Pril P. Sta. Teresa
What is KFC?
• KFC (short for Kentucky Fried Chicken) is an
American fast food restaurant chain headquartered
in Louisville, Kentucky that specializes in fried
chicken.
• KFC was founded by Colonel Harland Sanders, an
entrepreneur who began selling fried chicken from
his roadside restaurant in Corbin, Kentucky during
the Great Depression. Sanders identified the
potential of the restaurant franchising concept and
the first "Kentucky Fried Chicken" franchise opened
in Utah in 1952.
• Filipinos have always been quick to adapt to new
ideas, amd since the fast food concept burst onto
the local scene, they have become some of the
most enthusiastic customers in the world.
• KFC (it is nolonger called Kentucky Fried Chicken)
has been warmly welcomed into the Philippies
since its inception. Chicken is a particular favorite
food of all Filipnos throughout the country and,to
them, the special secret recipe coating that gave
the succulent chicken added flavor was specially
appealing.
• KFC in the Philippines continues its expansion
program more by customer demand which
continually rises every year.
THE MARKET
• The fast food market in the Philippines is big now,
and set to get even bigger. since quick service
restaurants were launched in the USA in the late
1950s the concepts have evolved into an integral part
of the lifesyle of busy people in the late 20th century.
• Indeed the the busier they get, the more important
the fast food industry is to them. There is now quick
service restaurant is the USA for every 1400 people-
an astonishing statistic which suggests just how the
market still has to grow in the rest of the world.
ACHIEVEMENTS
• KFC’s greatest achievement worlwide is
undoubtedly to have reached an astonishing level
of success without compromising quality indeed it
has consitently pushed standards up.
• Since the 1950s, when the legendary Colonel
Sanders founded the group with a US$150 social
security check, KFC has grown into a 10,00
restaurant chain, operating in 68 counries and
generating an average turnover of US$7 billion.
• Everyday, 6.6 million people enjoy a KFC meal and
the company has become as it describes itself-
“the chicken expert”.
• The establishment of KFC in the Philippines has
had dramatic effects on the local economy,
providing employment both in KFC and for the
many suppliers of products, including poultry
breedersand growers, their feed suppliers, farmers
and more.
HISTORY
• The founder of Kentucky Fried Chicken was the
legendary Colonel Harland Sanders. The Colonel’s
bespectacled face with its trademark goatee beard
has become such an icon that there are people who
believe he is a fictional (not to say mythical) figure
a creation, perhaps, of the advertisers.
• It was in the late 1930s, as the operator of a
service station in Corbin, Kentucky, that Sanders
renewed his interest in cooking. he had no
restaurant at the time, but served food to hungry
travellers from his own living quarters.
• Before long customers were turning up just for the
food. So he moved across the street and opened up
a 142-seater restaurant in a motel, and operated
this for nine years under the name of Sanders.
• During this time he devised his secret recipe for
fried chicken. His restaurant became so popular
that State Governor Ruby Laffoon made Harland
Sanders a Kentucky Colonel in honor of his fine
contribution to state cuisine.
• However, there were stormy times ahead. The
Colonel’s thriving little bussiness could not survive
the plans to open a new highway in the 1950s,
which by passed the town of Corbin. The Colonel
auctioned off his bussiness.
• As a man in his sixties, he was finally left with
US$150 social security check with which to face
the future.
• It didn’t daunt the Colonel. He used the money to
set up his own franchising bussiness, and called it
Kentucky Fried Chicken. He travelled across the
country, cooking in different restaurants for
customers and employees. As his special recipes
found favor, he entered into handshake
agreements with the restaurant owners who would
pay him a nickel for every chicken the restaurant
subsequently sold.
BRAND VALUES
• In KFC’s philosophy the customer is number
one. KFC lives by this, insisting on quality
product and fast, efficient, and friendly
service.
• The KFC customer care program
demonstrates the thinking behind the KFC
brand: it aims to deliver 101% customer
satisfaction at all times.
• This was the policy of Colonel Sanders
himself, whose personality remains a
powerful driving force behind the company’s
success.
• His image is an important selling point, a
symbol of benign familiarity to the KFC
consumer. His reputation as a perfectionist
is legendary, and his dedication to quality
and consumer service has remained the
hallmark of KFC’s success to this day.
MAP
COUNTRY OUTLETS

CHINA 4563

US 4491

JAPAN 1181

UK 784

PHILIPPINES 32
KFC LOCATIONS IN PH
How does this institution influence global economic
activity? How does it affect economics in the philippines?

• In the Global Economic activity of KFC, KFC is not an ordinary


business it’s a food business which is a fast food business which
offers delicious fast food meals etc. It influences its savor, has
average price but is guaranteed delicious and a toy for kids but
some places stop giving out kiddie meal toys.
• The KFC helps the economy of the Philippines to improve from
opening food outlets for hungry people. The KFC is a good
influence from other countries because it serves as a food outlet
for people to eat if some of others Fast food outlets are out or
closed, full or under inspection.
• KFC affects positively in terms of money. It's not that expensive
just for us to eat some decent food that we consider delicious.
They also offer the toys for kids so that the kids will enjoy their
toys whilst eating and many more that can offer to the economy
of the Philippines.

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