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    Fitness & Wellness Industry in India

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    Prince Singh
    The fitness industry in India has been growing rapidly due to factors such as rising obesity, income, and sedentary lifestyles. While the industry is fragmented with 72% being small and unorganized players, it has significantly grown in recent years driven by new target groups and services like Zumba and Pilates. The main growth drivers are India's young population, rising spending, urbanization, and increasing lifestyle diseases. Major exports are to the US, France, and Germany, with the overall export value growing between 2015-2019.

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    Fitness & Wellness Industry in India

    Uploaded by

    Prince Singh
    256 views12 pages
    The fitness industry in India has been growing rapidly due to factors such as rising obesity, income, and sedentary lifestyles. While the industry is fragmented with 72% being small and unorganized players, it has significantly grown in recent years driven by new target groups and services like Zumba and Pilates. The main growth drivers are India's young population, rising spending, urbanization, and increasing lifestyle diseases. Major exports are to the US, France, and Germany, with the overall export value growing between 2015-2019.

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    Fitness Industry in India

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    The fitness industry in India has been growing rapidly due to factors such as rising obesity, income, and sedentary lifestyles. While the industry is fragmented with 72% being small and unorganized players, it has significantly grown in recent years driven by new target groups and services like Zumba and Pilates. The main growth drivers are India's young population, rising spending, urbanization, and increasing lifestyle diseases. Major exports are to the US, France, and Germany, with the overall export value growing between 2015-2019.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    256 views12 pages

    Fitness & Wellness Industry in India

    Uploaded by

    Prince Singh
    The fitness industry in India has been growing rapidly due to factors such as rising obesity, income, and sedentary lifestyles. While the industry is fragmented with 72% being small and unorganized players, it has significantly grown in recent years driven by new target groups and services like Zumba and Pilates. The main growth drivers are India's young population, rising spending, urbanization, and increasing lifestyle diseases. Major exports are to the US, France, and Germany, with the overall export value growing between 2015-2019.

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    Fitness & Wellness

    Industry In India
    Overview

    The fitness services and equipment market in India has been growing rapidly in the
    recent times. The fitness services and fitness equipment complement each other. The
    growth in the fitness equipment and services has been largely impelled by the alarming
    increase in obesity, increase in disposable income and rise in sedentary lifestyle.
    Increasing demand for fitness services and equipment is contributed by the factors
    such as population growth and an increasing no. of lifestyle diseases. The industry has
    significantly grown over the past few years driven majorly by change of target customer
    groups and introduction of new age fitness services such as Zumba & Pilates.
    Market Share
    The fitness market in India has a lot of players and is also very
    fragmented. About 72% of these players are very small in size
    and are highly unorganized which leaves only 28% of the
    players to be recognised as organized players. When looking at
    the price competition, the fitness industry provides a consumer
    multiple packages that they can choose from. Since the
    products and services are so similar, there is a high level of price
    competition. At the same time, despite of being similar, some
    firms innovate and stay ahead of the game which brings in the
    Unorganized Organized
    product differentiation angle to competitive rivalry.
    Nutrition
    Fitness & Cosmetics Products
    1.Health & Wellness Food,
    1.Fitness Equipment Beverages
    2.Slimming Products 2.Dietary Supplements

    CLASSIFICATION

    Alternate Therapy
    1.Ayurveda Rejuvenation
    2.Homeopathy Spa
    3.Unani
    Growth Drivers

    •Youth population between 15 to 34 years of age is the main target group for this industry. As per the
    Ministry of Statistics and Programme Implementation, India’s youth is expected to constitute 34.33
    percent of the total population by 2020 – around 440 million.
    •Rising discretionary spending by India’s youth population. Increasing awareness for health and wellness
    products and lifestyle.
    •India’s earning, purchasing, and consuming middle class is growing steadily with per capita GDP
    expected to reach US$3,273.85 in 2023 from US$1,983 in 2012.
    •Growing urbanization in the country. India’s urban population is expected to reach 517 million by 2020 and
    breach the astonishing 700 million mark by 2050. This would mean higher demand for resources and
    services, including greater awareness of fitness services and general health consciousness due to a higher
    probability of lifestyle induced disorders – being overweight, excessive stress, etc.
    •Rise in lifestyle related disorders. India has the highest number of diabetic patients in the world at 50.8
    million, which is expected to increase to 73.5 million by 2025. 25 million people in India suffer from
    cardiovascular diseases, which is 60 percent of the global figure. People are resorting to various fitness
    measures to lead a healthy lifestyle and pre-empt poor health conditions due to stress and consumption
    practices.
    Fitness Wearables

    • Revenue in the Wearables segment is projected to reach US$1,923m in 2020.


    • Revenue is expected to show an annual growth rate (CAGR 2020-2024) of
    -0.7%, resulting in a projected market volume of US$1,870m by 2024.
    • User penetration is 5.7% in 2020 and is expected to hit 4.6% by 2024.
    • The average revenue per user (ARPU) is expected to amount to US$24.66.
    • In global comparison, most revenue will be generated in China (US$6,053m in
    2020).
    Top
    Exhibitions
    2. Fit India Expo, Pragati Maidan
    1. FItex India, Pragati Maidan New
    Delhi Organiser: Indian Exhibition Services Pvt
    Ltd
    Organiser: Messe Frankfurt
    Scheduled dates: 27th to 29th August
    Scheduled dates: 11th to 12th May 2021 2021
    No. of exhibitors: 35 No. of exhibitors: 500+
    No. of Visitors: 4500 No. of Visitors: 30,000

    3. IHFF, Pragati Maidan 4. Sport Expo, Hyderabad


    Organiser: ABEC Exhibitions & Organiser: HITEX
    Conferences Scheduled dates: Dates to be announced
    Scheduled dates: 3rd to 5th July 2021 for 2021
    No. of exhibitors: 130+ No. of exhibitors: 40
    No. of Visitors: 12000+ No. of Visitors: 5000+
     Talwalkars  Zoopfitness  Medisysbiotech Pvt
    TOP GYM BRANDS

    TOP GYM EQUIPMENT MANUFACTURERS

    TOP FITNESS SUPPLEMENT MANUFACTURERS


     Fluid Fitness  Jerai Ltd
     Ozone Fitness  North gym  Avani Food
     Solaris  Syndicate Products
     48 Fitness  Fitness  Neptune Biotech
     Fitness One  Steel Flex  Saillon Pharma
     Cult Fit  Life fitness  Nutralike Life
     Fit7 by Dhoni  Precor Sciences
     Body-Solid  Shri Industry
     Paramount  Advance Inorganics
    • Star Trac  Proteinwale
     PMV Nutrient
    products
     Nutricore
    biosciences Pvt ltd
    Target Councils & Associations

     Sports Goods Export Promotion Council


     India Trade Promotion Organization
     Fitness Industry Suppliers Association
     Traders Association Of Sporting Goods & Physical Exercise Equipment
     The Indian Sports Goods Industry's Manufacturer's and Exporters Association (SGMEA)

     ASSOCHAM
    FITNESS & SPORTS APPAREL EXPORTS
    Sales

    Country Value (USD Million) Share (%)


    USA 20.29 33.43
    France 10.49 17.28
    Germany 4.96 8.17
    Spain 2.99 4.93
    United Kingdom 2.94 4.84
    Italy 2.45 4.04
    Canada 1.39 2.29
    Denmark 1.17 1.93
    Netherlands 1.01 1.66
    Australia 0.99 1.63

    USA France Germany Spain


    United Kingdom Italy Canada Denmark
    Netherlands Australia
    Value of fitness & sport goods exported from India
    between financial year 2015 and 2019(in million U.S.
    dollars)

    Chart Title
    350
    300
    250
    200
    150
    100
    50
    0
    FY 2015 FY 2016 FY 2017 FY 2018

    Column2
    THANK YOU

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