Cadbury India LTD., One of The Fast Growing Company

CADBURY INDIA LTD.
,
ONE OF THE FAST GROWING
COMPANY.
INTRODUCTION:
 The story of Cadbury Dairy Milk started way back in 1905 at
Bourneville, U.K., but the journey with chocolate lovers in
India began in 1948.
 The pure taste of Cadbury Dairy Milk is the taste most Indians
crave for when they think of Cadbury Dairy Milk.
 The variants Fruit & Nut, Crackle and Roast Almond, combine
the classic taste of Cadbury Dairy Milk with a variety of
ingredients and are very popular amongst teens & adults.
 Recently, Cadbury Dairy Milk Desserts was launched,
specifically to cater to the urge for 'something sweet' after
meals.
 They are giving consumers an exciting reason to keep coming
back into the fun filled world of Cadbury by introducing
exciting products on Offer like Cadbury Dairy Milk Wowie,
Chocolates with Disney Characters embossed in it etc.
Cadbury India Ltd. is a part of the
Kraft Foods Group. Cadbury India
operates in five categories -
Chocolate confectionery, Beverages,
Biscuits, Gum and Candy. In the
Chocolate Confectionery business,
Cadbury has maintained its
undisputed leadership over the
years. Some of the key brands are
Cadbury Dairy Milk, Bournvita, 5
Star, Perk, Bourneville, Celebrations,
Halls, Éclairs, Tang and Oreo. Their
core purpose "make today delicious"
captures the spirit of what they are
Next We’ll
trying See about
to achieve Their ----->Journey
as a business.
Cadbury Dairy Milk has been the market leader in the chocolate
category for years. And has participated and been a part of every
Indian's moments of happiness, joy and celebration. Today,
Cadbury Dairy Milk alone holds 30% value share of the Indian
chocolate market.
In the early 90's, chocolates were seen as 'meant for kids', usually
a reward or a bribe for children. In the Mid 90's the category was
re-defined by the very popular `Real Taste of Life' campaign,
shifting the focus from `just for kids' to the `kid in all of us'. It
appealed to the child in every adult. And Cadbury Dairy Milk
became the perfect expression of 'spontaneity' and 'shared good
feelings'.
In the late 90's, they further expanded the category, the focus
shifted towards widening chocolate consumption amongst the
masses, through the 'Khanewalon Ko Khane Ka Bahana
Chahiye' campaign. This campaign built social acceptance for
chocolate consumption amongst adults, by showcasing
collective and shared moments.
More recently, the 'Kuch Meetha Ho Jaaye' campaign
associated Cadbury Dairy Milk with celebratory occasions and
the phrase "Pappu Pass Ho Gaya" became part of street
language. It has been adopted by consumers and today is used
extensively to express joy in a moment of achievement /
success.
The interactive campaign for "Pappu Pass Ho Gaya"
bagged a Bronze Lion at the prestigious Cannes
Advertising Festival 2006 for 'Best use of internet and
new media'. The idea involved a tie-up with Reliance India
Mobile service and allowed students to check their exam
results using their mobile service and encouraged those
who passed their examinations to celebrate with Cadbury
Dairy Milk.
The 'Pappu Pass Ho Gaya' campaign also went on to
win Silver for The Best Integrated Marketing Campaign
and Gold in the Consumer Products category at the
EFFIES 2006 (global benchmark for effective advertising
campaigns) awards.
THEIR VISION TILL TODAY!
 Since 1965 Cadbury has also pioneered the
development of cocoa cultivation in India. For over two
decades, they have worked with the Kerala Agriculture
University to undertake cocoa research and released
clones, hybrids that improve the cocoa yield. Their
Cocoa team visits farmers and advise them on the
cultivation aspects from planting to harvesting. They
also conduct farmers meetings & seminars to educate
them on Cocoa cultivation aspects. Their efforts have
increased cocoa productivity and touched the lives of
thousands of farmers. Hardly surprising then that the
Cocoa tree is called the Cadbury tree!
Some fast facts on the combined
company:
 Their Global Reach:
 · Approximately $50 billion in revenues
 · 25%+ of global revenue from emerging markets
 · #1 in global confectionery
 · #1 in global biscuits
 · More than 50% of global revenue from snacks and confectionery
Their Brand Portfolio

 · 11 brands with more than $1 billion in revenue
 · 70+ brands with more than $100 million in revenue
 · 40+ brands over 100 years old
 · 80% revenue from #1 share positions
Some of the Awards for their
Efforts:
 Make-A-Wish Corporate Partner Award 2011
Cadbury India received the Make-A-Wish Corporate Partner
Award from Make-A-Wish foundation (US).

 Cadbury ranked among India’s Most Respected
Companies 2011
Cadbury India was ranked 3rd in the Most Respected
Companies in the FMCG sector survey conducted by
Business World magazine.

Cadbury ranked among the Best
Companies to Work For 2011
Cadbury India was ranked 6th in the
Best Companies to Work For survey
within the FMCG, Durables sector
conducted by Business Today
magazine.

Cadbury retains AAA rating awarded by
CRISIL 2010
Cadbury India retains its AAA rating,
awarded by CRISIL – the country’s
leading credit rating agency, for the
second year in a row.

Conclusion:
Still There are Lots to say about this
Company. They are rewarded with many
more prizes and awards.
They are introducing more good brands in
all categories.
And I Conclude with a hope that they will
be still FGC in Future also.
Thank You…..

Cadbury India LTD., One of The Fast Growing Company

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CADBURY INDIA LTD.

Their Brand Portfolio

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