Event Management

Introduction to MICE
Learning Objectives
i. Understand more the tourism and hospitality

industry
ii. Learn the role of the industry in event
management
iii. Define event management
iv. Enumerate and differentiate the types of events
The Tourism and
Hospitality Industry
INTRODUCTION
Tourism and Hospitality Industry
 An industry which helps a country in terms of

economic stability.
 Employs a large number of people.
 The industry continues to grow and faces new

trends.
Events Management and related industries:

a. Travel Industry
b. Food Service Industry
c. Lodging Facilities
d. Resorts
e. Travel Agency and Tour Operations

a. Travel Industry
 Human mind has an innate bent towards travel
 Travel by foot until the introduction of faster mode of
transportation (air, land, water)
 Travel is no longer just for pure survival but with other
reasons such as business, leisure, religious, or health.

b. Food Service Industry
 An integral part of event management
 Most events require food and beverage service.

c. Lodging Facilities
 Include hotels, motels, apartels, condotels, inns
 It grew with travel as mobilization also requires shelter for
the travellers
 Some events need accommodations

d. Resorts
 Attract visitors for holidays or vacations
 Are places for relaxation and recreation
 Attempt to provide for most of the requirements of
vacationers and can also be a venue for events
 Have amenities such as food, drinks, entertainment, spas,
lodging, among others.

e. Travel Agency and Tour Operations
 Event organizing require knowledge on travel and tour
services that may include buses, trains, cabs, planes, and
other services for the convenience of the participants
Event Management
DEFINITION AND TYPES

Event Management
 As civilization grew, people found the need to meet more

people.
 There is a need to cooperate and interact for survival and
self-fulfillment. The need to meet grew from one-on-one
meetings to large groups, to inter-racial and international
meets.
 Man has been partying and meeting since bygone eras,
but it is in 1980s that such gatherings became the subject
of much study – including topics on banquets and
catering.
 Parties and meetings have grown in scope and
magnitude, a new field emerged --- event management
What is an event?
 Is commonly understood as an occurrence, something

that happens.
What is event management?
According to Goldblatt:
 A function requiring public assembly for the purpose
of celebration, education, marketing, and reunion.
 The process the includes research, design, planning,

coordinating, and evaluation of events.
 It is a science as it involves careful planning and

attention to details and need for proper execution of
the processes or steps. Requires artistic order to come
up with clever ideas on how to present certain event.
Characteristics of an Event
i. It is a once in a lifetime experience

ii. It is unique
iii. It is generally costly to stage
iv. It brings people together
v. It requires careful attention in planning
vi. It has a purpose
vii. It is often a lot of stake for those involved
To sum it up
Events
are unique happenings that
bring people together for a
purpose.
Types of Events
Types of Events
i. According to purpose: The C’s of events

ii. According to the number of participants
iii. According to frequency
iv. According to magnitude of impact
Types of Events – According to Purpose
The Cs of events
a. To Celebrate
b. To Commune
c. To Convene
d. To Commerce
a. To Celebrate
 Celebrate life’s milestones and accomplishments
 To perform rituals or ceremonies required by religion,
culture, or society
 Life cycle events
 Religious rituals
 Commemorative ceremonies
 Socio-civic activities
b. To Commune
 Events that bring people together and strengthen bonds of
friendship and restore relationships.
 These are events that create new memories as people
relieve memories of days past.
 Hallmark events that bring people and cultures together.
c. To Convene
 To share and pass on knowledge among peers and
colleagues.
 Some events aim to be a venue to educate or impart new
learning for the participants.
d. To Commerce
 To market and promote product offerings.
 These types of events are very potent marketing tool.
 Activities that marketers use to allow prospects to
experience their product, thus bringing the product closer
to the target market.
Types of Events – According to the number of participants
i. Few – life cycle events from intimate family gatherings

ii. Many – exhibits and marketing events
iii. Multitude – festivals and hallmark events
Types of Events – According to frequency
i. Monthly
ii. Quarterly
iii. Semestral
iv. Annual
v. Biennial
vi. Triennial
vii. Quadrennial
viii. Events held on a “need to” basis
Types of Events – According to magnitude of impact
 Events that leave an imprint in the minds of the people who

attend the event.
 Events that have long-lasting and far-reaching effects.
 Hallmark events like Olympics
References
Rodolfa, B. Events management. Intramuros Manila:

Mindshapers Co., Inc.
Salvador, G. Event management. Envision, execute,
evaluate. Quezon City: C&E Publishing, Inc.

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Introduction to MICE

i. Understand more the tourism and hospitality

 An industry which helps a country in terms of

 Employs a large number of people.

 The industry continues to grow and faces new

Events Management and related industries:

Events Management and related industries:

Events Management and related industries:

Events Management and related industries:

Events Management and related industries:

Events Management and related industries:

DEFINITION AND TYPES

 As civilization grew, people found the need to meet more

 Is commonly understood as an occurrence, something

 The process the includes research, design, planning,

 It is a science as it involves careful planning and

i. It is a once in a lifetime experience

i. According to purpose: The C’s of events

i. Few – life cycle events from intimate family gatherings

 Events that leave an imprint in the minds of the people who

Rodolfa, B. Events management. Intramuros Manila:

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