Club partner

Resources
•

• Company Culture (2021)

•
•
• vivo Corporate Culture (2021)
• Vision Mission Core Values
 • Vision

Develop into a healthier, more sustainable world-class corporation.

 Vision
• Profitability is a necessary condition for a company’s survival and is an important prerequisite for achieving its long-term goals. For
vivo, profitability is not the purpose of our existence. Rather, profitability for a company can be compared to oxygen, food and water
for the human body – it is not the purpose of life, but without it survival would be impossible.

• Our long-term goal is to establish a company that is continuously healthy and sustainable. Only a healthy and sustainable company can
continue to create value for users, employees, partners, shareholders and society.
 Vision

• Therefore, being healthy and sustainable is the true pursuit and enduring vision of our company. Profitability is merely a prerequisite
for us to achieve this vision.

• Consequently, although we might gain short-term benefits from certain actions, which might appear to be "good for the
company", if they affect our long-term health and safety, then we must never do such things.
Mission
For users
Create great products

For shareholders For employees

Create Value for
Render steady long term Society Create a joyful and
returns on investment progressive environment

For partners
Create win-win platforms
based on mutual trust
• Mission
• Create great products for users.

1 、 What are great products? They are products that can change people's lives and even
drive progress throughout the world. They are also products that users can fall in love with,
are passionate about and will actively recommend to others.

2 、 Creating great products is the key to maintaining user satisfaction and being able to
offer users pleasant surprises. User satisfaction is also a prerequisite for the satisfaction of
our other three stakeholder groups.
Mission
Create a joyful and progressive environment for employees.

1 、 Joy is the ultimate pursuit of all people. It is therefore our corporate responsibility to create a joyful atmosphere for our
employees.

2 、 Maintaining an unbiased mindset can help us do the right things, and do them right. In addition, a progressive spirit can
determine how long and how far we can travel along the correct path.
Mission
Create win-win platforms for partners based on mutual trust.

1 、 Partners include business partners, government organizations and social institutions.

2 、 We aim to pursue mutual satisfaction for all stakeholders and not merely ourselves. Only by doing so can we develop a
more unified front with our partners.

3 、 We must always consider the interests of our partners. In internal and external cooperation, we should always consider
our partners’ strategic concerns and core interests, form a community focused on a shared future and do our best to achieve
mutual trust and success.
Mission
Render steady long term returns on investment for shareholders.

1 、 Only by focusing on having a long-term view can we steer clear of distractions from short-term interests and choose to do
the right things.

2 、 Only by making our company healthier and more sustainable can we provide shareholders with long-term and stable returns.
CLUB PARTNER
 CONTENT
Define Club Partner
It is crucial to establish these ties of trust because they improve the quality of the relationships
between Core Dealers , MD partners and vivo teams, producing a positive effect on well-
being and performance

Benifits & prosperity

Aided by mutual trust when Dealer & teams work together towards a
common goal backing each other, we have a Win-Win situation for everyone
involved

Standards

The business of business is relationships & the business of life is

human connection
Define Club Partner

To Provide better service to club partners.

Why we need Club

Establish barrier-free communication Plat form,
partner listen to the needs of club partners.

Seeking common development in mobile phone industry,

together create a better future.
 Core Point

 Its an Elite Club – For Premium Dealers.

 To Provide Premium Service.
 Provide High profitability.
 Priority of all Sources.
 Hight Visibility Branding.
 Increase store Sale and share in your
market.
 Vivo Share 40% to 50%.
 To Provide channel finance thru Progcap
 Resources
of Club Partner
 Resources

CLUB PARTNER RESOURCES

Category Standard Scheme Responsible Manager VBA SUPPORT Special model Retail Branding NPL Celebration Festival Support CEO Dinner Other
Support Meet Support Meet s Resource

3.0 vivo
Stock,
CLUB PARTNER 200+ Units 6% + Scheme GM/SALES TOP VBA YES YES Zone ， ACP, V/X YES Family/Shop POSM,Activities,Online CEO YES
HEAD/DIRECTORS Branding All Product anniversary Promotions
Dummy
 Top VBA-Support

 Top VBA V6, V5 Resources.

 X-pert VBAs for Flag ship Models.
 Promotion Support
Not any
element
Above Eye Level

Glass Door MDF

Sticker Standee
Area

Eye Level
Area
Eye Level
Area
Floor
area

Retailer Reference standee or sticker can also be used if requested by Retailer

 Activity Support

Note ：
1. Vivo Only: Change the store into vivo monopoly as far as possible, remove or cover up the information blocking sales of other products as far as possible
2. Create a Hot Atmosphere: Use promotional materials whenever possible (Robo 、 Tent 、 Umbrellas 、 Arch 、 Robo 、 Cube
Box 、 Backdrop 、 Banner)
3. Principle of repeated unity: a large number of unified use of the same mobile phone promotional materials, to achieve repeated
Branding Support
Special Model Support

X70-SERIES
 Celebration

 Birthday Celebration.
 Shop Anniversary Celebration.
NPL Before Meetings

 Upcoming
Models
Information
Before
update.
 New Product
Brief.
 WOD Strategy
Discussion.
Club Partner Meetings
Club Partner Meetings
Dinner with CEO
 Standard’s
Club-Partners
 Standard’s of Club-Partners
Co - Operatopn
Best Co- Opration with Team and MD partner at all
Touff time / Noraml time - vivo Brand Must be at
Top priority

INTERNAL SHARE Branding

VIVO Share Must be 40% & Above Must Provide both in shop and main board
Every Month Branding as a CLUB Partnet .

SALES Market Hygiene

Quater / 3 Months Average Must Follow all Company Policies and Norms
Maust me 200 & above of Market Hygiene Like MOP , Infiltration
 Upgrade – down Grade
Quarterly

 Category Upgrade &

De-grade will be done
on every Quarter ( 3 Quarter Performance
Months once ).
 As per the outlet
Quarter Performance,
we will Upgrade &
Degrade the Outlet
category
New WOD Category

 In case of the New

Outlet we will give the
category as per the
outlet potential