The document discusses a book titled "Multiple Choice Questions in Marketing" written by Maxwell Ranasinghe. The book contains 580 frequently asked marketing exam questions answered. It is intended to help students pass exams. The author analyzed over 1600 questions and categorized them into 12 chapters covering standard marketing topics. In this presentation, 20 sample multiple choice questions are discussed from the "Introduction to Marketing Mix" chapter. The questions cover topics like the marketing mix elements, their interdependence, and differences between goods and services.
The document discusses a book titled "Multiple Choice Questions in Marketing" written by Maxwell Ranasinghe. The book contains 580 frequently asked marketing exam questions answered. It is intended to help students pass exams. The author analyzed over 1600 questions and categorized them into 12 chapters covering standard marketing topics. In this presentation, 20 sample multiple choice questions are discussed from the "Introduction to Marketing Mix" chapter. The questions cover topics like the marketing mix elements, their interdependence, and differences between goods and services.
The document discusses a book titled "Multiple Choice Questions in Marketing" written by Maxwell Ranasinghe. The book contains 580 frequently asked marketing exam questions answered. It is intended to help students pass exams. The author analyzed over 1600 questions and categorized them into 12 chapters covering standard marketing topics. In this presentation, 20 sample multiple choice questions are discussed from the "Introduction to Marketing Mix" chapter. The questions cover topics like the marketing mix elements, their interdependence, and differences between goods and services.
The document discusses a book titled "Multiple Choice Questions in Marketing" written by Maxwell Ranasinghe. The book contains 580 frequently asked marketing exam questions answered. It is intended to help students pass exams. The author analyzed over 1600 questions and categorized them into 12 chapters covering standard marketing topics. In this presentation, 20 sample multiple choice questions are discussed from the "Introduction to Marketing Mix" chapter. The questions cover topics like the marketing mix elements, their interdependence, and differences between goods and services.
Questions in Marketing 580 Frequently asked questions are answered. Book by Maxwell Ranasinghe M.A( Interdisciplinary Studies) York, CPM ( Marketing) New Haven, BSc.( Business Administration) USJP, Attorney at Law. I have taught marketing for last 20 years in number of universities and professional institutes. Further I have conducted various marketing and management related workshops to the corporate sector.
MCQs are now a very important part of marketing
examinations all over the world. As such, I wrote this book on Multiple Questions to help students in passing exams. I gathered question papers on MCQs of many universities, and professional institutes I analyzed more than 1600 questions and found that there are a set of questions that are frequently asked. It came to around 580 questions, and I answered all these questions in my e- book. • The questions and answers discussed in the book cover a standard syllabus of marketing in Diploma, Undergraduate and Graduate level courses • I have discussed MCQs by categorizing it to 12 categories namely - Introduction to Marketing, Marketing Environment, Marketing Mix, Marketing Research, Consumer Behavior, Segmentation, Targeting and Positioning, Product , Price, Distribution, Promotion , Marketing Planning and Information and Communication Technology for Marketing. As such there are 12 chapters to the book. • I decided to select 20 MCQs from each chapter and make 12 presentations • As such, you will be able to view 12 presentations in this series and to learn 240 MCQs out of 580 MCQs in my book Now get ready with a piece of paper and a pen to practice an MCQ exam
In this presentation I will discuss 20 Introduction to MCQs selected Marketing Mix from Chapter 3 of my book 1. Marketing Mix is a set of controllable tactical marketing tools that the firm can blend to produce the response it needs from the market
1. Which 2. The marketing mix consists of everything the
firm can do to influence the demand for its products Statement is correct 3. Only a above is correct
4. Both 1 and 2 above are correct
1. The strategic decisions that a company takes to sell its products
2. 2. An analysis of external and internal
Marketing environmental factors that affects selling of its
products
Mix covers 3. Combination of strategic elements available to
the marketer to win customers in a given market
4. How product and price be blended to beat the
competition and win customers 3. In general, 1. Product what P is missing in most of the 2. Price products and services 3. Promotion offered by public sector 4. Place 4. Most important 1. Product and Price elements in 2. Place and Promotion the 3. Product, Promotion and Place marketing 4. Correct blend of above 1 and mix are 2 5. 4 Ps McCarthy Marketing mix was Kotler developed Booms and Bitner in 1960 by Seth Godin 6. The McCarthy extended marketing Kotler mix 7 Ps were developed in Booms and Bitner 1981 by Michael Porter 7. 1. People, Place, Product and Price Traditionall y marketing 2. Physical evidence, Promotion, People and Price mix is 3. Product, Price, Place and comprised Promotion of 4 P’s. 4. Product, Place, Price and They are Processors 8. The 2. Packaging, product has 1. Variety, design, brand name, image, styling, accessories,
its own mix.
warranty, features and aftersales benefits services
Major elements of 3. Both 1 and 2 4. Only 1
the product above above
mix are 9. There are many elements that a 1. Cost of the product company has to consider in 2. Profit Margin to the wholesalers pricing a product. Out of them what 3. Profit Margin to the retailers is the most 4. Government Taxes fundamental element 1. If the product is not attractively 10. Product packed
will not sell 2. If the price is not affordable to
the consumers in the 3. If the product is not advertised market in the television
place 4. If the product is sold only online
11. A marketing 1. Price manger of a company was discussing about 2. Place importance of inventory control in winning the market 3. Promotion share. He is talking about an element belongs to 4. Product 1. About the target market well 12. Fundamental 2. About the different channels available to advertise to any promotion 3. About how major competitors campaign is promote their products to know 4. above 2 and 3 1. Awareness, Interest, Decision, 13. What Agreement
does it 2. Action, Intention, Discounts,
Advertising mean by 3. Awareness, Interest, Desire, “AIDA” in Action
marketing 4. Announcement, Inquiry,
Discipline, Attention 14. Key 1. Product, Price, Place and Promotion
characteristics 2. Physical evidence, Processors and People
of an effective marketing Mix 3. Above 1 and 2
are 4. Matches customer needs, corporate resources,
create competitive advantage and well blended 15. If the 1. Marketer should understand the customers needs marketing 2. Marketer should understand the mix to behavior of customer in the market place
match the 3. Above 1 is correct
customers 4. Above 1 and 2 are correct
needs 16. Elements of marketing mix are interdependent 1. UNDERSTAND THE 2. BLEND THE MARKETING
and a change in CUSTOMERS WELL MIX WELL
one element may
affect the total mix. That is why the marketers need to 3. UNDERSTAND THE COMPETITION WELL 4. ANALYSE THE INTERNAL PRICING AND PRODUCT STRATEGY WELL 17. What 1. People, Presentation, Processors are the additional 2. People, Physical evidence, Processors P’s added to the 3. People, Programs, Promotion
marketing 4. Preparation, Process,
mix Procurement, 1. Services could not be addressed 18. Why through the traditional marketing mix
three 2. Services differ from physical goods
additional P’s were 3. Above 1 and 2 are correct
introduced 4. Only above 1 is correct
to the 4 p’s 1. They are Variable, Intangible, 19. Services Inseparable and perishable differ from 2. They belong to operations of physical marketing
goods 3. They are done by people
mainly because 4. They are more difficult than producing a physical good 1. It is a part of people and 20. Marketing processors in marketing
Manager was 2. it is a part of promotion in
discussing the marketing
importance of 3. It is a part of administration in
complaint marketing
handling 4. It has nothing to do with
marketing • If you are interested in viewing the whole book, which has 580 Questions and Answers, please Log on to Amazon.com and search • “Marketing MCQs by Maxwell Ranasinghe” • You can read the digital version free or download it by just paying USD4.99 • I strongly believe it is a very good investment for you and I also consider it as an appreciation of my work towards the student community • Next slide has the answers to the questions in this presentation • 1-4 11-2 • 2-3 12-1 • 3-3 13-3 • 4-4 14-4 • 5-1 15-4 • 6-3 16-2 • 7-3 17-2 • 8-3 18-3 • 9-1 19-1 • 10-2 20-1
