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    Rencana Bisnis Pabrik Es

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    Holid Azhari
    This business plan proposes an ice cube production business in South Garut, West Java. The business will produce ice cubes using treated water and either brine cooling or dry contact cooling technology. It aims to serve the local fishermen market of over 2000 boats requiring around 217 ice cubes per day. The plan outlines investment costs, operations, competition, goals, resources, risks and potential expansions like food grade crystal ice or cold storage rentals.

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    Rencana Bisnis Pabrik Es

    Uploaded by

    Holid Azhari
    13 views13 pages
    This business plan proposes an ice cube production business in South Garut, West Java. The business will produce ice cubes using treated water and either brine cooling or dry contact cooling technology. It aims to serve the local fishermen market of over 2000 boats requiring around 217 ice cubes per day. The plan outlines investment costs, operations, competition, goals, resources, risks and potential expansions like food grade crystal ice or cold storage rentals.

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    This business plan proposes an ice cube production business in South Garut, West Java. The business will produce ice cubes using treated water and either brine cooling or dry contact cooling technology. It aims to serve the local fishermen market of over 2000 boats requiring around 217 ice cubes per day. The plan outlines investment costs, operations, competition, goals, resources, risks and potential expansions like food grade crystal ice or cold storage rentals.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    13 views13 pages

    Rencana Bisnis Pabrik Es

    Uploaded by

    Holid Azhari
    This business plan proposes an ice cube production business in South Garut, West Java. The business will produce ice cubes using treated water and either brine cooling or dry contact cooling technology. It aims to serve the local fishermen market of over 2000 boats requiring around 217 ice cubes per day. The plan outlines investment costs, operations, competition, goals, resources, risks and potential expansions like food grade crystal ice or cold storage rentals.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    BUSINES PLAN ;

    ICE CUBE
    SOUTH GARUT WEST JAVA
    Business Concept

     The Product : ice cube


     Technology : option 1 brine submersible option 2 dry molding
     Concept : produce ice cube from treated water
     Water
     Sources ; raw water river and deep well
     Treatment; sand filter MMF, carbon actif, UV & ozon
     Target market ; fishermen, prawn farmer.
     Marketing strategy ; regular order/individual contract.
    company’s long term mission;

    “ provide ice cube for local


    fishermen, to help them extend
    range of catchment area

    increase fisheries business in south garut area


    ”
    Market Summary
     Market in the present, and future.
     Curent market condition ; 4 fishermen port, (PPI Cijeruk, PPI Cilauterueun, PPI
    Cimarimuara, PPI Rancabuaya)
     More than 2000 boat, each boat need minimum 3 cube, maks 26
     Demand average 217 cube/day
    Opportunities
     Current problems and opportunities.
     Consumer have to buy ice cube from the city of Tasikmalaya more than 70 km
     Opportunities ; captive market
     Potential future development ; ice crystal industry (food grade)
    Competition

     The competition ; low


     Competitor need higher transport price
     Company’s competitive advantage
     Transport cost will lower than competitor
     Labour cost will lower (suburban are)
     Big captive market  higher production scale  lower cost/unit
    Goals and Objectives

     Five-year goals
     BEP
     Strong customer engagement
     Agent of change and to be local economic powerhouse
     Provide job for local worker and increase local income
     Support fisheries industry and increase multiplier effect
     Measurable objectives for achieving five-year goals.
     Market-share objectives ; 70 – 90%
     Daily production ; 10 MT/200 ice cube per day
     Revenue/profitability objectives ;
     Rev 3.600.000,- IDR/day
    INVESTMENT COST, DEPRECIATION,
    OPEX, AND BEP SUMMARY
     CAPITAL EXPENSES ;
     LAND ACQUISITION ; 800.000.000,- IDR (2000 M2)**
     LAND CLEARING AND LICENSE ; 400.000.000,IDR**
     CIVIL BUILDING ; 600.000.000,- IDR**
     WATER TREATMENT AND PIPING ; 50.000.000,- IDR**
     EQUIPMENT; 1.795.146.500,- IDR*
     DEPRECIATION & AMORTIZATION ; 166.916.317,- IDR*
     OPEX ; 50.070.000,- IDR*
     BEP
     PRODUCT PRICE 18,000,- IDR = 8 YEARS
     PRODUCT PRICE 25.000,- IDR = 4 YEARS
    *Source ; Garut gov Feasibility study report
    **estimated
    The Team

     Plant General Manager :1


     Production
     Operator :2
     Maintenance
     Mechanic :1
     Electrical :1

     Marketing :1
     General admin :1
     Driver : 1
    Resource Requirements

     List requirements for the following resources:


     Personnel : Manager, operator, maintenance, marketing, general admin
     Technology : brine cooling or dry contact cooling
     Finances :-
     Distribution : Fishermen port
     Promotion : special event and gathering
     Products : ice cube
     Services : delivery to the Fishermen port
    Risks and Rewards

     Risk ; permit, raw water flowrate, competitor/follower


     Reward/Competitive advantage ;
     the first comer
     Captive market
     Water treatment expertise
     Know how to deal with permit process
    NEXT BIZZ DEVELOPMENT

     FOOD GRADE CRYSTAL ICE


     COLD STORAGE RENT
     PRAWN AND FISH TRADING
    Appendix

     Reference supplementary materials and resources : FS Garut local gov.

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