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    Gender Neutral Clothing

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    Aman Animesh
    The document discusses the history and rise of gender neutral fashion. It notes that some early adopters of unisex styles included H&M and Zara in the 1960s. Now, many youth are embracing gender fluid clothing options without labels or judgments. Brands are marketing gender neutral lines to tap into this growing market and influence of celebrities like Jaden Smith.

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    © All Rights Reserved
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    Gender Neutral Clothing

    Uploaded by

    Aman Animesh
    161 views10 pages
    The document discusses the history and rise of gender neutral fashion. It notes that some early adopters of unisex styles included H&M and Zara in the 1960s. Now, many youth are embracing gender fluid clothing options without labels or judgments. Brands are marketing gender neutral lines to tap into this growing market and influence of celebrities like Jaden Smith.

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    gender neutral clothing

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    The document discusses the history and rise of gender neutral fashion. It notes that some early adopters of unisex styles included H&M and Zara in the 1960s. Now, many youth are embracing gender fluid clothing options without labels or judgments. Brands are marketing gender neutral lines to tap into this growing market and influence of celebrities like Jaden Smith.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    161 views10 pages

    Gender Neutral Clothing

    Uploaded by

    Aman Animesh
    The document discusses the history and rise of gender neutral fashion. It notes that some early adopters of unisex styles included H&M and Zara in the 1960s. Now, many youth are embracing gender fluid clothing options without labels or judgments. Brands are marketing gender neutral lines to tap into this growing market and influence of celebrities like Jaden Smith.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 10
    At a glance
    Powered by AI
    Some of the key takeaways are that gender neutral clothing has been around for a long time in various cultures and has gained more mainstream popularity recently. Brands are now actively marketing and designing clothing targeted towards both genders.

    Some early examples of gender neutral clothing mentioned are the kimono worn by both men and women in Japan, the saree and mundu in India that are almost identical, and the sarong worn in Southeast Asia. The passage also mentions the first gender neutral brand being Red Hourani.

    "This is my Story. What's yours?", "#VagueVogue Challenge", "Opening a new market category", "Touching a known connect", "Celebrity Influence"

    B

    L
    U
    R
    R
    E
    D

    L
    I
    N
    E
    S
    INTRODUCTION
    • It’s unisexual clothing.
    • Today a common item of
    unisex clothing may be an
    outfit made up of shirt, pants,
    or both.
    • The first gender neutral
    movement occurred in 1960.
    • The first unisex gender neutral
    brand in fashion is Red
    Hourani.
    • H&M and ZARA for example
    have both presented gender
    neutral fashion.
    • Sweatshirt, hoodies, T-shirts,
    and shirts are designed for both
    men and women
    • Yet its up to the consumer to
    accept or reject this category.
    WILD FANG
    RANVEER CHALLENGES
    Women’s apparel - Tomboyish in GENDER NORMS
    style
    JABONG AD : “BE CHOLA : Mumbai based label
    – Bye Felicia Line ( Bye to
    YOU” – labels and judgements)
    Essence of gender fluidity
    INFLUENCE SEEN ON THE YOUTH :
    Jaden Smith in his early years –
    Vogue Korea photoshoot

    SELFRIDGES: UK CLOTHING : Neutral


    Influence seen on the youth based store, combined men’s color, patterns, prints
    Jaden Smith in his early years-Korea Vogue and women’s wear
    & silhouettes which
    Photoshoot department
    flatter both men and
    women
    Drape garments of Rome Saree and Mundu-Almost the same

    Gender
    neutral
    Sarong of South East Asia
    fashion isn’t Kimono worn by both men and women

    new
    Evolution through 20th century

    1910s: Coco Chanel Gave Late '60s: The Peacock Revolution 1990s: Grunge Blurred The Genders
    Women The Gift Of Pants
    Importance of Gender
    Neutral Clothing
    • People talk about neutrality in gender but don’t
    follow the same in clothing.
    • President Donald Trump attempted to reinstate a
    ban on transgender individuals from serving in the
    U.S. armed forces just last week.
    • Sorry Not Sorry, but Fashion Won't Be Truly
    Genderless Until More Men Wear Skirts.
    • Gucci, H&M and Zara launching their gender neutral
    clothing line.
    Marketing

    • This is my Story. What's


    yours?

    • #VagueVogue Challenge

    • Opening a new market category

    • Touching a known connect

    • Celebrity Influence

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