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    Agriculture Marketing in India

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    Kamal Singh
    This document summarizes agricultural marketing in India. It discusses how farmers currently sell their surplus produce through moneylenders and village markets due to a lack of proper storage, grading, transport and information facilities. This leads to distress selling and exploitation by middlemen. The government has taken steps to establish regulated markets, disseminate price information, and organize cooperatives to protect farmers. New institutions like the Central Warehousing Corporation and National Institute for Agricultural Marketing have also been formed to improve the agricultural marketing system in India.

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    Agriculture Marketing in India

    Uploaded by

    Kamal Singh
    85 views14 pages
    This document summarizes agricultural marketing in India. It discusses how farmers currently sell their surplus produce through moneylenders and village markets due to a lack of proper storage, grading, transport and information facilities. This leads to distress selling and exploitation by middlemen. The government has taken steps to establish regulated markets, disseminate price information, and organize cooperatives to protect farmers. New institutions like the Central Warehousing Corporation and National Institute for Agricultural Marketing have also been formed to improve the agricultural marketing system in India.

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    This document summarizes agricultural marketing in India. It discusses how farmers currently sell their surplus produce through moneylenders and village markets due to a lack of proper storage, grading, transport and information facilities. This leads to distress selling and exploitation by middlemen. The government has taken steps to establish regulated markets, disseminate price information, and organize cooperatives to protect farmers. New institutions like the Central Warehousing Corporation and National Institute for Agricultural Marketing have also been formed to improve the agricultural marketing system in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    85 views14 pages

    Agriculture Marketing in India

    Uploaded by

    Kamal Singh
    This document summarizes agricultural marketing in India. It discusses how farmers currently sell their surplus produce through moneylenders and village markets due to a lack of proper storage, grading, transport and information facilities. This leads to distress selling and exploitation by middlemen. The government has taken steps to establish regulated markets, disseminate price information, and organize cooperatives to protect farmers. New institutions like the Central Warehousing Corporation and National Institute for Agricultural Marketing have also been formed to improve the agricultural marketing system in India.

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    You are on page 1of 14

    Agriculture Marketing in

    India
    By
    Kamal Singh
    Lecturer in Economics
    GCCBA 42 , Chandigarh
    Agriculture Marketing imply movement of food from
    plough to plate.
    National Commission on Agriculture”, define agriculture
    marketing as a process which starts with the decision to
    produce a saleable farm commodity and it involve all aspects
    of market structure of system. Both functional and economic
    considerations and include pre and post harvest operations ,
    assembling, grading, storage , transportation and distribution.
    Present state of agricultural marketing in
    India
    Farmers sell their surplus to moneylenders
    According to an estimate 85% of wheat, 75 5 of oil
    seeds in U.P; 90% of jute in west Bengal and 60% of
    wheat , 70 % of oil seed and 35% of cotton in Punjab
    are sold by the farmers in the villages themselves
    He may sell the surplus in the Hats and the shanties
    ( village markets held at longer interval or on special
    occasion)
    Via mandies also. But they are several mile away so
    they have to make special efforts to sell their produce
    one method is via “Arhatiyas”

    He may also use Cooperative marketing societies .


    Defects
    Lack of proper and sufficient storage facilities
    He is poor and indebted so he indulge in distress sale
    Lack of proper gradation so heap of all quantities are
    sold at one lot so it demoralizes producer to use better
    seed etc.
    Lack of proper transport facilities
    Vast chain of middlemen, a study show that farmer
    obtain only about 53 % of the price of rice, 31% being
    the share of middlemen and remaining 16% marketing
    cost.
    Exploitation by arhtiyas different charges Tulaii ,
    palledari ( to unload the bullock cart) and number of
    undefined and unspecified charges
    Farmers do not get proper knowledge about the prices
    in the market
    Steps by government
    The central warehousing corporation set up in 1975 for running
    godown and warehousing for the storage of agricultural produce

    Market survey
    Availability of credit
    Future trading: the resumption of future trading in gur, potato,
    castor seed etc
    Grading and standardization : the agricultural produce act was
    passed in 1937 under which graded goods are issued certificate of
    grades goods with such grade are listed as “ AGMARK”. A central
    quality control laboratory in nagpur and 8 other regional
    laboratory for testing the quality and purity of agriculture goods .
    Organization of regulated markets
    Regulated markets are organized with the view to
    protect the farmers from the malpractices of sellers
    and brokers.
    They fixes the charges for weighing , brokerage etc.
    Prevention of unauthorized deduction, wrong
    practices by Arhatiyas.
    Providing up to date and reliable market information.
    In 1950-51 the number of regulated markets was only
    286 , their number rose to 7,521 as on march 31 , 2005.
    Dissemination of market information
    Prices in important markets are broadcast daily by the
    AIR, trends on market prices are reviewed weekly in
    special programmes and talks organized by the A.I.R.
    and doordarshan .
    Newspaper also publish agricultural prices either daily
    or weekly accompanied by short review of trends.
    Govt. purchases and fixation of support
    prices
    MSP and procurement prices for various agricultural
    commodities.
    Prices are fixed by commission for agricultural costs
    and prices.
    FCI purchases from farmers and sell via PDS
    National institute for agricultural marketing
    Established in 1988
    To augment marketing infrastructure of the country
    through programmes of teaching, research and
    consultancy services.
    Undertake research to demonstrate and replicate
    better management techniques in the field of
    agriculture marketing
    To offer educational programmes in agricultural
    marketing for supplementing the existing facilities.
    Cooperative marketing
    Organization of multi purpose cooperative societies
    with emphasis on credit and marketing.
    The national agricultural cooperative marketing
    federation of India Ltd (NAFED) is the apex
    cooperative organization at the national level; it deals
    in procurement, distribution, export and import of
    selected agricultural commodities.
    It also promote inter state and export trade of farm
    produce.
    Queries ?
    THANKS

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