CMIE3013:

PRODUCT INNOVATION & ENTREPRENEURSHIP I

Pitch Deck

Assoc. Prof. Dr. Akmal Sabarudin

What is a pitch deck?
• A pitch deck is a brief presentation to provide your
audience with a quick overview of your business plan.
• A pitch is often a timed presentation that seeks to provide a
message that influences or encourages an active response
from its intended audience.
• It requires effective storytelling, persuasion and a form of
communication that’s concise but informative.
Type of pitches

• Presentation pitch- This is who we are and what we

do!
• Investment pitch- This is who we are, how we will
grow, how you can help, and what you get in return.
• How long to pitch?
• Elevator pitch- 30 seconds to 1 minute
• Competition pitch- 3 to 5 minutes
• Investor pitch- can be up to 20 minutes
What is the structure?

The hook The problem The solution

Timing: An average pitch,
depending on the nature
and audience can last
anywhere from 5 to 20
minutes. Thus, you should
Your unique Competitor analysis ->
Business model expect to spend 30 sec-1.5
proposition competitive advantage
mins for each slide
depending on the number
of slides in your deck.

Your ask! (Funding

Game plan The team
request)
PRESENTATION SLIDES
 1ST Slide to be seen

Captures the audience attention

1. THE
HOOK Sets the interest to know more

Set the tone/ mood of the pitch

Do you know how many kids are suffering from hunger?
DO I
DESERVE
THIS?
Would you
do this?
2. The Problem
• State the problem simply & clearly
• How do you know it is a problem?
• What happens if it is not solved?
• Why do you want to solve it?
PROBLEMS

Plastic
packaging
pollution

16.78kg/ person
MALAYSIA: Highest plastic usage in South-East Asia
 THE PROBLEM
More than 50% of
60% of the children the children did
Malaysian children

80%
were not aware about not know the
did not meet their the recommended nutritional value
daily requirement serving size for fruit of fruit and
for fruit and and vegetables vegetables.
vegetables intake intake daily.
(Chong et al. 2017)

(Zahara et al. 2019)

PROBLEM
•Single mothers from B40 community
struggling to live a life with lack of job
opportunity
THE
PROBLE
M
Increase number of mat
rempit flooding KL city on
weekend nights creating fear
among tourists
3. The Solution
State the solution simply and clearly

How does this solution solve the problem?

How do you know the solution will solve the

problem?
What happens to the problem when the
solution is implemented?
 OUR SOLUTION
• Learning through
playing is effective
(Hamari et al 2016).

• Reduce children
exposure to
electronic gadget’s
screen

GALAXY WARRIOR™ BOARD GAME

 OUR SOLUTION

• Empowering Mat Rempit to participate in

tourism industry as a professional tour guide
and provide a safe and fun-tractive night
tour around KL city.
4. Your Unique Proposition

State it simply and clearly

What makes you or your solution

unique?
How does this uniqueness give you
an advantage?
NOVELTY/ UNIQUENESS
First nutritional Interesting
Created by
educational board storyline and
dietitians and
game in Malaysia to background
dietetics students
educate and
encourage children
to know and
consume more fruits
and vegetables in
Malaysia.
Help to build Attractive colours
Bilingual in & graphics
children’s soft
English & Malay
skills
What makes My Psych different?
Real world integration

Complements existing
treatment

Users are informed of the

main objective – mental
health database

Includes all stakeholders –

Hospitals, practitioners,
patients, caregivers,
researchers
5. The Business Model
• Anything from BMC that you want to tell the audience:
• revenue model/ revenue stream
• marketing strategy
• market size & target-traction
• Show the supply chain visually.
• How do you generate income?
• How big is the total market?
• How much the total market are you targeting?
• Add visual or statistic (if necessary) or simple information
 Revenue Model
Pay per use Average Annually
US$100 billed
Clinics only pay for the Per patient per year To clinics based on usage.
features patients and Clinics will charge patients
practitioners use (Similar to accordingly.
PACS pay per use model)
 REVENUE MODEL

RM 140/set

Direct sales: Through website, approach

primary schools in Malaysia
 Marketing Plan

MARKET SEGMENT
The Ministry of Health
TARGET MARKET

MARKET CHANNEL
In Malaysia (MOH)

• 30,000 new psychiatric • Malaysia Psychiatric

patient each year Association
Psychiatric clinics • Malaysian Society of
• 410 psychiatrists Clinical Psychology
•• 100
86+ clinical
Psychiatric clinics in • Malaysian Allied
psychologist
Malaysia Health Professions
Council
 MARKETING PLAN

TARGET MARKET MARKET

MARKETS SEGMENT CHANNEL
7772 primary • Ministry of
High performance
schools in Education
schools
Malaysia • Parents and
Teachers
1 school :1 Galaxy Warrior
Association (PTA)
at schools @ PIBG
 My Psych Growth Projection

35000
TRACTION
30000

‘We progress for better mental

25000 health management’
6 months to 1 year 1 to 3 years
20000

10% target market: 25% target market

15000 8 clinics, 800 users 20 clinics, 2k users
$80,000 $200,000
10000

3 to 5 years 5 to 10 years
5000

Expand to Asia Expand globally

0
2021 2023 2025 2027 2030 75 clinics 300 clinics
7.5k users 30k users
Number of User $750,000 $3,000,000
Exponential (Number of User)
 OUR TARGET
3-5 years
1- 3 years
6 month-1 year
Commercialize GALAXY
WARRIOR™ board game
to neighboring countries
25000 unit of GALAXY (Brunei and Indonesia)
800 unit of GALAXY WARRIOR™ board game sold
WARRIOR™ board game sold to to regular schools
be sold to high performance
schools in Peninsular Malaysia
( Production cost : RM42000)
PARTNERSHIP
PILOT TEST
Conducted at 3 primary schools
at Kuala Lumpur
• SK JALAN RAJA MUDA ABDUL
AZIZ
• SK SETAPAK
• SK KAMPUNG BHARU

This board game is well

accepted and effective in
improving children’s
knowledge and attitude
regarding fruits and veg
intake.
GO-TO-MARKET
80% 84%
73%

Percentage (%) for the acceptance of GALAXY

WARRIOR™ (n=15)
6. Competitor analysis
• Who are your competitors?
• What advantages do you have over your
competitors?
• Do your research
• Add visual or statistic (if necessary) or
simple information
Competitor Analysis

My Naluri Calm Psychiatry Pro

Psych
Real World
No No No
Integration
Complements
Existing No Yes No
Treatment
Serves as Mental
No No No
Health Database

Include All
No No No
Stakeholders
 COMPETITOR ANALYSIS

COMPANY
LOGO
INVENTED BY
EXPERTS IN YES NO NO
RELATED FIELDS
BILINGUAL (MALAY YES YES NO
& ENG)
PRICE RM 140 < RM 100 < RM 200
VERSIONS NO YES YES
VARIATION
7. Game Plan
• What is your plan in the future?
• What is one (1) immediate thing that
needs to be done?
• Include some indicators of date or
duration (like a timeline).
• Add visual to make it appealing
 BUSINESS TIMELINE

Final App Launch Enter Global Market

Birth of Idea
Nationwide use
AUG
2021 2022 2024 2025 2030
2020
Beta App : Life-changing impact
Widespread Use
HCTM pilot test from studies
in Asia conducted
8. The Team
• Who are in your team?
• What are they responsible for?
• What advantage do they bring to your
enterprise?
• Why them and not others?
 Our Team

Advisor : Prof. Madya Dr. Akmal Sabarudin Team Leader : Khodijah Mohamed Amin,
Deputy Director UKM CESMED (Center for Entrepreneurship and Final year, Bachelor of Syariah
SMEs Development). PhD Medical Imaging Science Innovation, entrepreneuship and UI/UX enthusiast

Nurdayana Mohd Rizal Nik Syamimi Nik Muhamaddin

First year, Bachelor of Liberal Science
Majoring in Software Engineering & Health Sciences
 OUR TEAM

Mashitah Sha An Ali Nur Azreen Mohd Nazir

Co-founder Co-founder
Dietetic Student Dietetic student
Prof Madya Dr Zahara Abdul Manaf
Founder
Dietitian/ Expert
51
9. The Ask

State what you want simply & clearly

What are you asking for?

What do you need it for?

When do you need it?

HOW MUCH DO WE NEED?
Cost of Expenses
goods sold 28%
• Labour cost (RM 12600)
56% • Marketing (RM4200)
• Printing (RM50/set) • Office Spaces (RM2100
• Packaging (RM20/set
Assets
16%
• Graphic Designer
(RM4000)
• Computer (RM3000)
• Website (RM5000)
WE ARE RAISING RM 75 000 TO
LAUNCH THIS PRODUCT
So.. How to start?
 Develop your story

The “What” The “How”

• Beginning: set the tone for the • Identify someone on the team who
value found with your solution can speak on your behalf.
(engage) • Practice and pace (timing breath &
• Middle: Discussion the pauses)
opportunity for growth and current • Have strong visuals- Make eye
traction (the details) contact (human element of trust,
• End: The ask, the offer, the deal understand cultural context).
(land) • Project your voice
• Mark the room/ stage
Educated entrepreneur VS Curious
Investor
Educated entrepreneur VS Curious Investor
Educated Entrepreneur

Do Know Have Understand

Do your research Know your business Have objective Understand the

(on the investor, in and out, evidence over gravity of your ask
their needs & their understand your subjective evidence and the subsequent
competitors) market. on the viability and return.
desirability of your
business.
Educated entrepreneur VS Curious Investor
Curious Investor

What’s the
How big is their
potential of high What’s my return?
market?
growth?

Do they have a What do they

Am I a good fit?
good team to know/ don’t know
Are they a good
manage business about the
fit?
growth? industry?
 1. The hook
2. The problem
3. The solution
4. Your unique proposition
5. Business model
Things you need 6. Competitor analysis -> competitive
advantage
to include 7. Game plan
8. The team
9. Your ask! (Funding request)
 Understand your business & how you can grow

Develop a story

Conclusion Know your audience and know your pitch (what is

:
the ask- tailor this to fit their need)

Practice your presentation (take in feedback and

come back again)

Follow up
Thank you