Pros & Cons of Nano as a

Cab.

Group Members:-
Prateek Ghosh
Shailesh Tiwari
Pranab R
Sujit Kumar
Shilpa Boharpi
Shweta Mishra
Shubhangi shejav
 VISION

• Ratan Tata explains his vision: "I observed families riding on two-
wheelers – the father driving the scooter, his young kid standing in
front of him, his wife seated behind him holding a little baby. It led
me to wonder whether one could conceive of a safe, affordable, all-
weather form of transport for such a family. We are happy to present
the People’s Car to India and we hope it brings the joy, pride and
utility of owning a car to many families who need personal mobility.

• Tata’s Nano is going to “put India on wheels” what Ford’s Model T

did for America nearly a century ago in 1907
Filling the Gap…
Seeing an opportunity in the
great number of Indian families
with two-wheeled rather than
four-wheeled vehicles, Tata
Motors began development of
an affordable car in 2003. The
purchase price of this no frills
auto was brought down by
dispensing with most non
essential features, reducing
the amount of steel used in its
construction, and relying on
low-cost Indian labor.

The introduction of the Nano

received much media attention
due to its low price.
 Cost cutting features
The Nano's design implements many cost-reducing innovations.

• The Nano's trunk is only accessible from inside the car, as the rear
hatch does not open.
• One windscreen wiper instead of the usual pair
• No power steering, unnecessary due to its light weight
• Three lug nuts on the wheels instead of the usual four
• Only one wing mirror
• No radio or CD player
• No air conditioning
• No airbags
• 623cc engine has only 2 cylinders
 Facts…
• The Nano is thought to have affected the used car market in India, as many
Indians may opt to buy a Nano rather than a used vehicle. The new-car
market is also being affected. Sales of new Maruti 800s, the second-
cheapest car in India, dropped by 20% and used models by 30%
immediately prior to the Nano's introduction
After Nano Effects…
After Nano Effects…
Pros & Cons of Nano as a
Cabbie…
 Booking status
• As the commercial launch of the Tata Nano, on March 23, 2009,
draws near, dealerships are gearing up to display the Tata Nano.
• However, not all dealerships will sell the Tata Nano, due to the
limited number of Tata Nano’s that will be sold in the first batch.
• Tata Motors has not yet revealed which dealerships will display and
sell the Tata Nano. Most details regarding the purchase of the Tata
Nano, will be released on the day of the commercial launch.
• According to the information available so far, the booking amount for
the Tata Nano is Rs 70,000.
• The Tata Nano can be booked only through the State Bank of India
(SBI) and not through its dealerships.
• Jayanta Kumar Sinha, Chief Manager of SBI confirmed that SBI is
the sole booking agent for the Tat Nano.
 Here is  a list of all the Tata
dealerships in Bangalore.
• 1) Prerana Motors Pvt. Ltd.
1S-Sales
Kantha Court, 132, Lalbagh Road
Bangalore
Karnataka-560027
Contact: Mr. Premanand R. Shenoy
Tel: 080 – 41270300 / 22245158 – 59
• 2) Manipal Motors Pvt. Ltd.
1S-Sales
20, Uniworth Plaza, Sankey Road, Palace Guttahalli
Bangalore
Karnataka-560020
Contact: Mr. P.N. Balakrishna Rao
Tel: 080 – 23565222 / 3 / 4 / 5 / 6
 Tata Nano 51,000 booking forms sold in
three days

• Although, there are no clear figures about the numbers of forms sold,
reports say that 51000 booking forms for the Tata Nano were sold between
April 4-April 7, 2009, from 218 dealerships, in more than 60 cities.
• A Business Standard report says that 2000 forms were sold on day one
from Dehradun alone.
• In spite of the booking amount being as high as Rs 95,000 to Rs 1,40,000,
booking forms have been selling at good clip.
• Reports say that the top-end variant of the Tata Nano, the Tata Nano LX, is
attracting the most number of bookings. The popular colors are Silver and
Yellow.
• The company had launched Nano on March 23, 2009. The booking window
for the Tata Nano, opened from April 9, 2009.  The company will take
bookings for the Tata Nano, till April 25, 2009.
• Considering the high demand for the Tata Nano, the company has said only
100,000 Tata Nanos will be delivered in the first phase
• In a 60-day period after the booking are closed, Tata Motors will announce
the owners, who will be chosen through a lottery system. Deliveries will start
in July 2009.
• The Tata Nano prices will vary for different cities in the country. Here are the
ex-showroom prices for Delhi, Mumbai, Chennai, and Bangalore.
• Delhi
• The Tata Nano BSIII will cost Rs 123,361 and will be available in  Racing
Red, Ivory White, and Summer Blue.
• The Tata Nano Nano CX BSIII will cost Rs 148,361 in Racing Red, Ivory
White, and Summer Blue, and Rs 151,361 in Champagne Gold, Lunar
Silver,  and Sunshine Yellow.
• The Tata Nano LX BSIII will cost Rs 172,360, and will be available only in
Sunshine Yellow.
• Mumbai
• The Tata Nano BSIII will cost Rs 134,249 and will be available in Racing Red,
Ivory White, and Summer Blue.
• The Tata Nano CX BSIII will cost Rs 160,322 in Racing Red, Ivory White, and
Summer Blue, and Rs 163,457 in Champagne Gold, Lunar Silver,  and Sunshine
Yellow.
• The Tata Nano LX BSIII will cost Rs 185,375, and will be available only in
Sunshine Yellow.
• Chennai
• The Tata Nano BSIII will cost Rs 132,056 and will be available in Racing Red,
Ivory White, and Summer Blue.
• The Tata Nano CX BSIII will cost Rs 157,055 in Racing Red, Ivory White, and
Summer Blue, and Rs 160,055 in Champagne Gold, Lunar Silver,  and Sunshine
Yellow.
• The Tata Nano LX BSIII will cost Rs 180,248, and will be available only in
Sunshine Yellow.
• Bangalore
• The Tata Nano BSIII will cost Rs 131,028 and will be available in Racing Red,
Ivory White, and Summer Blue.
• The Tata Nano CX BSIII will cost Rs 156,027 in Racing Red, Ivory White, and
Summer Blue, and Rs 159,027 in Champagne Gold, Lunar Silver,  and Sunshine
Yellow.
• The Tata Nano LX BSIII will cost Rs 179,278, and will be available only in
Sunshine Yellow.
• Kolkata
• The Tata Nano BSIII will cost Rs. 130,784 and will be available in Racing Red,
Ivory White, and Summer Blue.
• The Tata Nano CX BSIII will cost Rs 155,782 in Racing Red, Ivory White, and
Summer Blue, and Rs 158,783 in Champagne Gold, Lunar Silver,  and Sunshine
Yellow.
• The Tata Nano LX BSIII will cost Rs 1180,447, and will be available only in
Sunshine Yellow.
• Only 50,000 Tata Nanos will be manufactured in the first year, at the
company’s Uttarakhand plant. Tata Motors’ Sanand plant, in
Gujarat, is expected to be ready
by 2010, after which production will be ramped up.
• The company is planning to export the car, as the Tata Nano
Europe, and later to the US. There is tremendous curiosity about the
Tata Nano in the overseas markets.
 Tata Nano specifications, features

• Standard Tata Nano features

• The Standard Tata Nano, its basic model, is likely to be priced at $2,500 (Rs 1.25
lakhs). This will be the most affordable version of the Nano.
• The Standard Tata Nano will have a speedometer, odometer, folding rear seats, 2-
spoke steering wheel, and no airconditioning. It will come in colors such as Bright
Red, Ivory White, and Summer Blue.
• There you have a super basic car. It is a car alright, but not bad if you compare it to
the bare basic Maruti 800, right?
• Deluxe Tata Nano features
• The Tata Nano Deluxe variant will come with air-conditioning/heater, body colored
bumpers, reclining/adjustable driver and co-driver seat, speedometer, odometer, 2-
spoke steering wheel, and folding rear seats.
• The Tata Nano Deluxe variant will be available in Bright Red, Ivory White, Summer
Blue, Champagne Gold, and Lunar Silver.
• No alloy wheels on this one, according to the features list. But the body coloured
bumpers itself make this car a much better looker than the standard Tata Nano
• Luxury Tata Nano features
• The Luxury variant of the Tata Nano will have alloy wheels, and fog lamps,
along with air conditioning, body-colored bumpers, tripmeter, front power
windows, 3-Spoke steering wheel, front and rear fog lamps, and central
locking.
• The Tata Nano luxury variant will come in Champagne Gold, Lunar Silver,
and Sunshine Silver.
• This one will be the costliest Nano in the market.
• For those who have been waiting for a Tata Nano automatic or one with
airbags, they are not part of the specifications of any Nano model which
would be launched now. As Tata would struggle to meet the demand, it is
quite likely that those features are not going to make their appearance till
2010.
• Tata Nano: Dimensions
• Tata Motors has said that the four-door Tata Nano can comfortably
seat four people, with more leg space and head room. That is
entirely right – the design of the Nano – especially interiors – is
much superior to the Maruti 800 which is the only car you can
compare it to. And the Nano is miles ahead in the interior space
department.
• The Tata Nano is 3.1 meters in length, 1.6 meters in height, and 1.5
meters in width with a wheelbase of 2230 mm and ground clearance
of 180 mm.
• Tata Nano: Engine Specifications
• The Tata Nano has  a rear-wheel drive, all-aluminium, two-cylinder, 623 cc, 33 PS,
multi point fuel injection petrol (MPFI) engine. This is the first time that a two-cylinder
gasoline engine is being used in a car with single balancer shaft, the company claims.
This is true for India; abroad, I think there have been twin cylinder cars before.
• Rear wheel drive, rear engine configuration means that the front end is very light, and
you would not feel the need for power steeing.
• As an aside, what does a twin-cylinder petrol engine sound like? Does it sound like a
motorcycle or a car? Guess we will have to wait and see.
• The powertrain of the Tata Nano is set in the rear. Maximum power and maximum
torque is  35 bhp @ 5500 rpm and 4.8 kgm @ 3000 rpm, respectively.
• The Nano’s electronic engine management systems promises to eke out every bit of
performance from the puny engine, and offer maximum fuel efficiency too.
• In terms of performance, the Tata Nano can go from 0 to 60 kph in approximately in 8
Seconds, hitting a top speed of 105 kph
• Tata Nano: Safety Features
• The Tata Nano comes with crumple zones, all sheet-metal body, fuel cut-off
in case of collision, intrusion-resistant doors, seat belts, strong seats and
anchorages. The tyres of the Tata Nano are tubeless, and the rear tailgate
glass is bonded to the body, you can’t open it. The tubeless tyres are good,
but they are really small visually – ride comfort could be an issue. with small
tyres on less-than-perfect roads.
• Tata Nano: Emission control and Environment Footprint

The Tata Nano promises lower pollution levels compared to two-wheelers

made in India, says the company. Tata claims that the Tata Nano offers a
high fuel efficiency of 20 km/liter, thereby ensuring low carbon dioxide
emissions.
• So that’s that with the spec list. Hang on, and visit us again for more on the
Nano launch
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