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Introduction To The World of Retailing

This document provides an introduction to retailing. It defines retailing as adding value to products and services sold to consumers for personal use. A retailer is a business that sells these products and services. Retailers add value by breaking bulk, holding inventory, providing assortment, and offering services. Retailers operate within a distribution channel to move products from manufacturers to consumers. The retail industry is changing with the rise of e-commerce and technology. Retail management involves strategic decision making around sourcing, operations, marketing, finance, and human resources on both domestic and global scales.

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Alex San
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57 views15 pages

Introduction To The World of Retailing

This document provides an introduction to retailing. It defines retailing as adding value to products and services sold to consumers for personal use. A retailer is a business that sells these products and services. Retailers add value by breaking bulk, holding inventory, providing assortment, and offering services. Retailers operate within a distribution channel to move products from manufacturers to consumers. The retail industry is changing with the rise of e-commerce and technology. Retail management involves strategic decision making around sourcing, operations, marketing, finance, and human resources on both domestic and global scales.

Uploaded by

Alex San
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 15

Introduction to

the World of
Retailing

Chapter 1
What is Retailing?
• Retailing – a set of business activities
that adds value to the products and
services sold to consumers for their
personal or family use.
• A retailer is a business that sells
products and/or services to consumers
for personal or family use.
How Retailers Add Value
• Break Bulk
-Buy it in quantities customers want
• Hold Inventory
-Buy it at a convenient place when you
want it
• Provide Assortment
-Buy other products at the same time
• Offer Services
-See it before you buy, get credit, layaway
The Distribution Channel

PPT 1-4
Distribution Channel
Retailers are a Business Like Manufacturers
Accounting Finance

MIS Marketing

Operations Human Resources


Pertumbuhan Industri Ritel di Dunia
Market Country Market Time GRDI Populasio GDP Penjuala
atrractiveness Risk Saturation Pressure Score n (Juta) Per Kapita n Ritel
No Negara 25% 20% 25% 25% Nasional
($ Milyar)

1 China 100.0 72,7 18,9 88,4 70 1,394 18,110 3,869


2 India 60,2 60,9 66,8 88,8 69,2 1,371 7,874 1,202
3 Malaysia 76,9 87,8 23,1 59,9 61,9 110 30,860 110
4 Ghana 18,3 42,3 96,6 79,5 59,2 29 6,452 24
5 Indonesia 51,7 50,2 53,2 79,8 58,7 265 13,230 369
6 Senegal 7,3 24,3 91,4 99,2 55,6 16 3,651 10
7 Saudi Arabia 84,4 69,4 16,1 49,9 54,9 33 55,944 125
8 Jordan 44,2 51,1 60,1 59,4 53,7 10 9,433 15
9 UAE 86,0 100,0 0,5 24,6 52,8 10 69,382 78
10 Colombia 46,7 71,9 42,2 43,8 51,1 50 14,943 101
Nature of Retail Industry is Changing

To Today’s Retailer

Mom and Pop Store

1-7
Retailing is a High Tech Industry
• Selling Merchandise over the Internet
• Using Internet to manage supply chains
• Analyze POS data to tailor assortments to
stores
• Computer systems for merchandise
planning
Daftar Negara Pengguna Online di ASEAN
Penjualan E-Commerce di Indonesia
Peringkat E-commerce dengan Jumlah Pengunjung Website
Globalization of Retailing

• Source Merchandise From Around the


World
• Wal-Mart Operates in U.S., China,
Mexico, UK, Germany
• Carrefour has Stores in 25 Countries
Retail Management Decision Process

1-15

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