Assignment 2

INTRODUCTION
• Starbucks Corporation is an American multinational chain of coffeehouses and

roastery reserves headquartered in Seattle, Washington. It is the
world's largest coffeehouse chain.
• As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were
located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-
operated, while the remainder are licensed.[3]
• The rise of the second wave of coffee culture is generally attributed to Starbucks, which
introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-
bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices,
Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the
locality of the store.
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BANSAL 2
COMPANY OVERVIEW
Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's
Pike Place Market. During the early 1980s, they sold the company to Howard Schultz who – after a
business trip to Milan, Italy – decided to convert the coffee bean store into a coffeeshop serving
espresso-based drinks. As chief executive officer from 1986 to 2000, Schultz's first tenure led to an
aggressive expansion of the franchise, first in Seattle, then across the West Coast of the United States.
Schultz was succeeded by Orin Smith who ran the company for five years and positioned Starbucks as a
large player in fair trade coffee, increasing sales to $5 billion. Jim Donald served as chief executive
officer from 2005 to 2008, orchestrating a large-scale earnings expansion. Schultz returned as CEO
during the financial crisis of 2007–08 and spent the succeeding decade growing the company's market
share, expanding its offerings, and reorienting the brand around corporate social responsibility.
Kevin Johnson, the current CEO, succeeded Schultz in 2017.
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In addition to drinks and food, many stores carry Starbucks' official merchandise, such as mugs,
tumblers, scoops, and coffee presses. There are also several select "Starbucks Evenings" locations
that offer beer, wine, and appetizers. Starbucks-brand coffee, ice cream, and bottled cold coffee
drinks are sold at grocery stores in the United States and other countries.
In 2010, the company began its Starbucks Reserve program for single-origin coffees and high-end
coffee shops. It planned to open 1,000 Reserve coffee shops by the end of 2017. Starbucks operates
six roasteries with tasting rooms and 43 coffee bars as part of the program. The latest roastery
location opened on Chicago's Magnificent Mile in November 2019, and is the world's largest
Starbucks location. The company has been subject to multiple controversies related to its business
practices. Conversely, its franchise has commanded substantial brand loyalty, market share, and
company value.
The company is ranked 114th on the Fortune 500 and 288th on the Forbes Global 2000.
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ECONOMIC SUMMARY
Development since 2005
Average
Revenue Net income Total Assets
Year Price per Share Employees
in mil. US$ in mil. US$ in mil. US$
in US$
2005 6,369 494 3,514 13.40 115,000

2006 7,787 564 4,429 17.62 145,800
2007 9,412 673 5,344 14.12 172,000
2008 10,383 316 5,673 7.61 176,000
2009 9,775 391 5,577 7.87 142,000
2010 10,707 946 6,386 13.07 137,000
2011 11,700 1,246 7,360 18.92 149,000
2012 13,277 1,384 8,219 25.63 160,000
2013 14,867 8 11,517 33.71 182,000
2014 16,448 2,068 10,753 37.78 191,000
2015 19,163 2,757 12,416 53.25 238,000
2016 21,316 2,818 14,313 56.59 254,000
2017 22,387 2,885 14,366 57.27 277,000
2018 24,720 4,518 24,156 57.50 291,000
2019 26,509 3,599 19,220 81.44 346,000
2020 23,518 928 29,375 82.33 349,000
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LOCATION
The company's headquarters is in Seattle, Washington, United States, where 3,501
people worked as of January 2015. The main building in the Starbucks complex was
previously a Sears distribution centre.
As of September 2020, Starbucks had 32,660 locations spanning 79 countries and
territories on six continents
To view more about the locations please go through the link:
https://en.wikipedia.org/wiki/Starbucks#Locations
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BANSAL 7
BOARD OF DIRECTORS
 Howard Schultz, chairman emeritus
 Mellody Hobson, chair of Starbucks, president and co-CEO of Ariel Investments
 Richard Allison, CEO of Domino's Pizza
 Rosalind Brewer, COO of Starbucks
 Andrew Campion, COO of Nike, Inc.
 Mary Dillon, CEO of Ulta
 Isabel Ge Mahe, executive at Apple Inc.
 Kevin Johnson, president and CEO of Starbucks
 Jørgen Vig Knudstorp, former chairman and CEO of LEGO Group
 Satya Nadella, CEO of Microsoft
 Joshua Cooper Ramo, vice chairman and co-CEO of Kissinger Associates
 Clara Shih, CEO and co-founder of Hearsay Social
 Javier Teruel, former vice-chairman of Colgate-Palmolive
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BANSAL 8
SOME GLIMPSE OF STARBUCKS
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BANSAL 9
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BANSAL 10

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INTRODUCTION

• Starbucks Corporation is an American multinational chain of coffeehouses and

2005 6,369 494 3,514 13.40 115,000

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