Introduction to Information Storage and

Management

Module 1.1

© 2009 EMC Corporation. All rights reserved.

Why Information Storage
 “Digital universe – The Information Explosion”
– 21st Century is information era
– Information is being created at ever increasing rate
– Information has become critical for success

 We live in an on-command, on-demand world

– Example: Social networking sites, e-mails, video and photo sharing
website, online shopping, search engines etc

 Information management is a big challenge

– Organization seek to Store Protect Optimize Leverage the
information optimally

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management -2
Introduction to Information Storage and Management

Upon completion of this module, you will be able to:

 Describe who is creating data and the amount of data
being created
 Describe the value of data to business
 Describe storage technology and architecture evolution
 List and explain the core elements of data center
 Describe the ILM strategy

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management -3
Lesson : Information Storage
Upon completion of this lesson, you will be able to:
 Describe the importance of information to individuals and
to businesses
 Define data and information
 Discuss the categories of data
 Describe the storage architectures and their evolution

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management -4
What is Data
“Collection of raw facts from which conclusions may be drawn”
 Data is converted into more
convenient form i.e. Digital
Data Video

– Increase in data processing 01010101010

capabilities Photo 10101011010
– Lower cost of digital storage 00010101011
01010101010
– Affordable and faster Book
10101010101
communication technology 01010101010

 Who creates data? Letter Digital Data

– Individuals
– Businesses

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management -5
Categories of Data
 Data can be categorized as either
structured or unstructured data
 Over 80% of enterprise
information is unstructured E-Mail Attachments PDFs

X-Rays
Check Unstructured (80%)

Manuals Instant Messages

Images
Documents

Forms
Web Pages

Contracts
Rich Media

Invoices

Audio Video

Structured (20%)
Rows and Columns

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management -6
Define Information
 What do individuals/businesses
do with the data they collect?
– They turn it into “information”
Centralized information

– “Information is the intelligence and Network

storage and processing
Network

knowledge derived from data”

Wired Wireless Wireless Wired

Uploading Accessing
information information

 Businesses analyze raw data in

order to identify meaningful trends Users of
Creators of
Information

– For example: information

 Buying habits and patterns of

customers
 Health history of patients
Demand for more
Information

Virtuous cycle of information

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management -7
Value of Information to a Business
 Identifying new business opportunities
– Buying/spending patterns
 Internet stores, retail stores, supermarkets
– Customer satisfaction/service
 Tracking shipments, and deliveries

 Identifying patterns that lead to changes in existing business

– Reduced cost
 Just-in-time inventory, eliminating over-stocking of products, optimizing shipment
and delivery
– New services
 Security alerts for “stolen” credit card purchases
– Targeted marketing campaigns
 Communicate to bank customers with high account balances about a special
savings plan

 Creating a competitive advantage

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management -8
Storage
 Data created by individuals/businesses must be stored
for further processing
 Type of storage used is based on the type of data and the
rate at which it is created and used
 Examples:
– Individuals: Digital camera, Cell phone, DVD’s, Hard disk
– Businesses: Hard disk, external disk arrays, tape library

 Storage model: An evolution

– Centralized: mainframe computers
– Decentralized: Client –server model
– Centralized: Storage Networking

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management -9
Storage Technology and Architecture Evolution

Multi Protocol
Router
LAN FC SAN

IP SAN

RAID Array SAN / NAS

JBOD

Internal DAS

Time

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 10
Lesson Summary
Key points covered in this lesson:
 Importance of information
 Data, information and storage
 Categories of data
 Storage architectures and their evolution

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 11
Lesson: Data Center Infrastructure and Introduction to ILM
Upon completion of this lesson, you will be able to:
 List the five core elements of a data center infrastructure
 Describe the requirements of storage systems for
optimally supporting business activities
 Explain the importance of Information Lifecycle
Management
 List the activities in developing the ILM strategy

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 12
Example of an Order Processing System

Server/ OS
Client

LAN FC SAN

Application
User
Interface DBMS
Storage Array

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 13
Key Requirements for Data Center Elements

Availability

Data Integrity Security

Manageability

Performance Capacity

Scalability

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 14
Challenges in Managing Information
 Exploding digital universe
– Multifold increase of information growth

 Increasing dependency on information

– The strategic use of information

 Changing value of information

– Information that is valuable today may become less important
tomorrow.

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 15
Information Lifecycle Management

Protect

New Process Deliver Warranty

order order order claim
Time
Value

Fulfilled Aged Warranty

order data Voided

Create Access Migrate Archive Dispose

A proactive strategy that enables an IT organization

to effectively manage the data throughout its lifecycle
© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 16
Information Lifecycle Management Process
Policy-based Alignment of Storage Infrastructure with Data Value

AUTOMATED

Classify Implement Integrated Organize

data / policies with management storage
applications information of storage resources to
based on management environment align with data
business rules tools classes

FLEXIBLE

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 17
Benefits of Implementing ILM
 Improved utilization
– Tiered storage platforms
 Simplified management
– Processes, tools and automation
 Simplified backup and recovery
– A wider range of options to balance the need for business continuity
 Maintaining compliance
– Knowledge of what data needs to be protected for what length of time
 Lower Total Cost of Ownership
– By aligning the infrastructure and management costs with information value

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 18
Lesson Summary
Key points covered in this module:
 The five core elements of a Data Center infrastructure
 Key requirements of storage systems to support business
activities, as well as some of the constraints
 ILM strategy
– Importance
– Characteristics
– Activities in developing ILM strategy
– ILM implementation
– Benefits of ILM

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 19
Module Summary
Key points covered in this module:
 Importance of data, information, and storage
infrastructure
 Types of data, its value, and key management
requirements of a storage system
 Evolution of storage architectures
 Core elements of a data center
 Importance of the ILM strategy

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 20
 Check Your Knowledge
 What are the two categories of data?
 What are the five core technology elements of the Data
Center Infrastructure?
 What are the seven requirements of storage technology?
 What are the benefits of ILM

© 2009 EMC Corporation. All rights reserved. Introduction to Information Storage and Management - 21