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    A Project Report

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    aksrinivas
    Fast food is one of the fastest growing food industries globally. This study focuses on understanding consumer perception of fast food in India. A survey was conducted of 100 consumers in Bilaspur to understand their preferences, factors influencing perception, and expectations of fast food. The results found that consumers have an overall positive perception of fast food and prefer it over other food items due to convenience and taste. Marketers should provide multiple benefits to satisfy consumers and leverage the growth opportunities in the fast food industry in India.

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    A Project Report

    Uploaded by

    aksrinivas
    6K views25 pages
    Fast food is one of the fastest growing food industries globally. This study focuses on understanding consumer perception of fast food in India. A survey was conducted of 100 consumers in Bilaspur to understand their preferences, factors influencing perception, and expectations of fast food. The results found that consumers have an overall positive perception of fast food and prefer it over other food items due to convenience and taste. Marketers should provide multiple benefits to satisfy consumers and leverage the growth opportunities in the fast food industry in India.

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    Fast food is one of the fastest growing food industries globally. This study focuses on understanding consumer perception of fast food in India. A survey was conducted of 100 consumers in Bilaspur to understand their preferences, factors influencing perception, and expectations of fast food. The results found that consumers have an overall positive perception of fast food and prefer it over other food items due to convenience and taste. Marketers should provide multiple benefits to satisfy consumers and leverage the growth opportunities in the fast food industry in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    6K views25 pages

    A Project Report

    Uploaded by

    aksrinivas
    Fast food is one of the fastest growing food industries globally. This study focuses on understanding consumer perception of fast food in India. A survey was conducted of 100 consumers in Bilaspur to understand their preferences, factors influencing perception, and expectations of fast food. The results found that consumers have an overall positive perception of fast food and prefer it over other food items due to convenience and taste. Marketers should provide multiple benefits to satisfy consumers and leverage the growth opportunities in the fast food industry in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    M.KALPANA
    M.B.A 3RD SEM
    iNTRODUCTiON
    iNTRODUCTiON
    Fast food is one of the world͛s fastest
    growing food types. it now accounts for
    roughly half of all restaurant revenue in the
    developed countries, where it continues to
    expand. However some of the ,most raid
    growth is occurring in the developing world.
    where it is radically and heavily promoted this
    empirical study focuses on the understanding
    of the consumer perception about fast food
    CONSUMER PERCEPTiON
    The field of consumer behaviour has been
    explored extensively, with a view to understanding
    how, when and why consumers make purchase
    decisions. Common research themes have
    included studies that explored what factors
    influence the purchase making decision process
    and the attitudes towards a product, which
    depend heavily on his perception of the product .
    MAJOR PLAYERS OF FASTFOOD
    MARKET
    
    
    sTo understand consumers preference towards
    fast food .
    sTo understand factors influencing consumers
    perception towards fast food.
    sTo analyse consumers expectation from the
    manufacturer.
     |
        

    sUniverse ʹ Bilaspur
    sSample size ʹ 100
    sSample unit ʹconsumers
    sResearch design ʹ Descriptive
    sCollection of data :-
    Primary data ʹ Through Questionnaires
    Secondary data ʹ internet.
    sTechnique used ʹ Chi square test
      

    Ho- CONSUMER DON͛T PREFER FAST FOOD OVER


    OTHER FOOD iTEMS

    Ha- CONSUMER PREFER FAST FOOD OVER OTHER


    FOOD iTEMS
    || | |  |   |
    Q 1: DO YOU LiKE FAST FOOD ?

    A: -Yes- 70
    B:- NO- 25
    C: -UNCERTAiN- 5

    YES
    NO
    UNCERTAiN
    Q2: WHAT TYPE OF FAST FOOD YOU PREFER ?
    Pizza 56
    Berger 14
    Finger chips 4
    Other 26

    Pi A
    BERGER
    FiNGER CHiPS
    OTHER
      ! " #$ %&'& ( !(' )!" '($(  *+
    A- Less then 2 times- 36
    B- 2-4 times- 8
    C- 5-7 times 44
    D- More then 7 time - 12

    LESS THEN 2 TiMES


    2-4 TiMES
    5-7 TiMES
    M E THEN 7 TiMES
    Q 4: iS QUALiTY OF FAST FOOD EXCELLENT?
    YES- 65
    NO- 20
    UNCERTAiN- 15

    YES
    NO
    UNCERTAiN
    Q5- iS FAST FOOD HYGENiC FOR YOU?
    YES- 68
    NO- 12
    UNCERTAiN- 20

    YES
    NO
    UNCERTAiN
    Q6-DOES THE MENU OF FAST FOOD PROViDE GOOD VARiETY
    OF iTEMS?
    YES- 76
    NO- 14
    UNCERTAiN- 10

    YES
    NO
    UNCERTAiN
     
      
    
    
    s   
    s  
    s   

    BELOW Rs 40
    BETWEEN Rs50-100
    MORE THEN 100
    Q8-DOES FAST FOOD GiVES GOOD VALUE FOR YOUR MONEY?
    YES- 63
    NO- 27
    UNCERTAiN- 10

    YES
    N
    UNCERTAiN
    Q9- DO YOU HAVE iNFORMATiON OF THE CALORiE iTEMS OF
    FAST FOOD ?
    YES- 24
    NO- 56
    UNCERTAiN- 20

    (,'

    YES
    NO
    UNCERTAiN
        |         |||  |-+

      
     
    
    |  

    YES
    NO
    UNCERTAiN
    LEVEL OF SIGNIFICANCE ʹ 5%
    Ô  Ô  Ô Ô Ô
    

    58 33.3 24.7 610.09 18.32

     32 33.3 -1.3 1.69 0.051

      10 33.3 -23.3 542.89 16.30

    TOTAL 1154.67 34.671


    Ei= (58+32+10)/3
    =33.3
    X2=є (Oi-Ei)2/Ei
    =1154.67/33.3

    X2=34.67

    . ! "/=n-1
    =3-1
    =2
    (0$,(" %(,$=5.991
    The calculated value of X2 for degree of freedom at 5% level
    of significance is 5.991 where calculated value is 34.67,which is
    more then tabulated value(calculated value > tabulated value)
    hence our null hypothesis is rejected. Hence consumer prefer
    fast food over other food items.
    &"&.' ! 1 
    sEmployment rate in surging high, making people busier.
    The increasingly busier lifestyle, particularly in urban
    regions, is leading to a rising demand for fast food.

    sThe share of fast food in retail industry is expected to


    reach 9.3% by 2011 from 7.4% in 2007.

    sconsumers differ from one another in buying ,using


    products.
    
     |
    sCONSUMER SEARCH FOR BUNDLE OF BENEFiTS ATTACTED TO THE
    PRODUCT,HENCE ONLY SiNGLE BENEFiT CANNOT SATiSFY A CONSUMER
    SO MARKETER SHOULD PROViDE MULTiPLE BENEFiTS TO THE
    CONSUMERS

    sA MAJOR PART OF CONSUMER PERCEPTiON CAN BE iNFLUENCED BY


    EXTERNAL FACTORS .

    sMARKETERS SHOULD LOOK FORWARD MORE OPPORTUNiTiES iN FAST


    FOOD MARKET AS iT iS A BOOMiNG AREA iN iNDiA.
    | 
    sThe time to collect the data for the research was less time.

    sUnwillingness of the respondents to answer the


    questions, as they do not take them seriously.

    sincomplete knowledge about the subject, the accuracy of


    data.

    sThey don͛t have time so they answer in hurry.




     

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