REAL-TIME INFORMATION

COLLABORATIVE INSIGHTS
RELEVANT INTELLIGENCE
ADAPTIVE PLANNING

Knowledge 360
Global Brain To Serve You
WHO WE ARE

“We are in the Business of

“We are in the Business of
Planners Strategists
connecting with our customers"

CAPABLE
OF
“We use co-creativity to
enable brands to interact
CREATING
directly with target audience, Media
Researchers on and offline, in real time
Experts
delivering a range of insight,
• STRONG
innovation and strong media
We Are A
recall.”
BRANDS
Mix of
 existing”
“This is not a question of scale. It is a different way of
• Huge Reservoir of Untapped Creativity
CREATIVE
CONNECTED
• Quick, Easy, Cheap ways to be “Always On”
EMPOWERED
• Know Value of Voicing their Opinion
• Seek where the Truth Lies
INFORMED
EVOLVING CUSTOMER
EVOLVING MARKET

Diversified
is Key • Multiple Niche, Different
• Individual Centered. I/Me Interests
Fragmented“Market is a forum
where value is co-
created through
interaction and
• Interconnected Niche
dialogue.”
Community
Personalized
• Customization,
Differentiation, Tailored
EVOLVING WORLD

“The Key is Laying the foundation for an inclusive and sustainable ecosystem.”
EVOLVING INTERACTION

“Content isn't king. Conversation is king. Content is just something to talk about.”
 EVOLVING MEDIA
MEDIA TOMORROW
DISPLAY
TEXT LINKS
MEDIA YESTERDAY
MOBILE ADS
10
30 YEARS RADIO
90
60 AGO
MICRO-SITES SOCIAL NETWORKING
VIDEO ADVERTISING AD-FUNDED APPS
RICH MEDIA USER GENERATED
IN-GAME ADS
PRINT
TV RADIO
RADIO
RADIO

RADIO
PRINT
PRINT
PRINT

MEDIA
PRINT
DIGITAL BROADCAST
DIGITAL
(BANNERS AND TEXT)
PRINT TEXT LINKS AND IP TV
TRENDS
BROADCAST
BROADCAST
BROADCAST
MICRO-SITES
VIDEO ADVERTISING
RICH MEDIA
AND
AND
AND CABLE
CABLE TVTV
CABLE TV IPTV
MOBILE ADS
SOCIAL NETWORKING
AD-FUNDED APPS
We must accept the fact that there is no mass in mass media anymore, and leverage
more targeted approaches“
 inefficient. It isn’t any longer.”
3
"Advertising was designed to simulate word of mouth when word of mouth was very
Addressable Mass
• Overly focused on creating more usefulness and
Display substantially.
relevance with the advertisement messages.
• Marketers have done almost nothing with the Performance
also declined
new possibilities influence has
•4 Participants are getting more and more annoyed
Video
by interruption and better and better at avoiding
of generating
Market Research
it. capacity (reach)
• Technology is presenting a new range of Spend
opportunities. Site
structural
• Customer usage patterns are evolving. 2 while its
fallen
• Focus on the understanding of culture as the Audience Listening
driver for innovation is becoming more and more
Search
Trust in ads has
prominent. 1
EVOLVING ADVERTISEMENTS
EVOLVING BRANDS

OLD GENEROUS NEW

EXPERIM
(About Transactions) ITERATIVE (About Relationships)
ENTAL

• Messages • Conversations
• Static FLEXIBLE • Dynamic
HELPFUL

• Saying FUTURE • Doing

• Look & Feel BRANDS • Experience
• Posing AGILE •PLAYFUL
Authenticity
• Simplicity • Complexity
• Touch pointsPARTICIP • Engagements
PERSONAL
ATORY
• Audience HONEST
• Community
EVOLVING YOU
BRANDING IN REAL TIME
Combining
TRADITIONAL & NEW MEDIA
for Powerful Results
YOU - AT THE CENTER OF
COMMUNICATION
FORUMS/NEWSGROUPS
VIDEO SHARING

MICROBLOGS

WIKIS

SOCIAL
NETWORKS
YOU
AGGREGATORS
PHOTO
SHARING

MAINSTREAM MEDIA
BLOGS
WE - TAKE YOU THERE

NORTH AMERICA

Public Market
Relations Research

EUROPE
METHODOLOGY
ASIA INTELLIGENCE &
CUSTOMIZATION
AFRICA

Corporate Customer
Comm. Service

SOUTH AMERICA
ABOUT – YOUR CUSTOMERS
(PRESENT OR FUTURE)

500 Million
Anonymous
Profiles
HOW – COVERING EVERY
ASPECT
HOW – DELIVERING INCLUSIVE
SOLUTION
Assessment of
marketing
opportunities and
target markets
Intelligence gathering
Partner introductions
on customers and
and partner analysis
competitors

Models
Extensive Business
Marketing Viable Generating leads and
Business model Strategy Building producing leads from
design Development Expertise in our database of
Experience partners

Building Un-Rivaled
Partnership Connections
with within New
Experience and
Extensive Traditional
Media Advising on, drafting
Pitch and
and enforcing sales
presentation
policies and
rehearsals
processes

Formal proposal or
presentation Follow-up sales
management and activity
writing
 WHY – RELATIONSHIP WHICH
DELIVERS
EXCELLENT UNDERSTANDING OF MEDIA (NEW
& TRAD.)
• Particularly, how it influences human relationships and
business practices.
EXPERTISE IN TECHNOLOGY (PAST, PRESENT,
FUTURE)
• Especially, in Information, Communication and Media
domains.
EXTENSIVE EXPOSURE TO BEST PRACTICES
AND TOOLS
• Access to Communities, Groups, Dashboards and Network.
INTENSE PASSION TO COMMUNICATE AND TELL
STORIES.
WHY K360 – BENEFITS
BE
A
LE
AD
ER
PROFIT FROM
OUR
KNOWLEDGE
REACH NEW MARKETS AND
REGIONS

CREATE PROFITABLE PARTNERSHIPS

GAIN NEW INSIGHTS AND EXPERTISE

ADD VALUE TO EXISTING COMPETENCE

GAIN MORE IN EXISTING MARKETPLACE

TARGET MORE CLIENTS WITH SAME RESOURCES

WHY K360 - OUR ATTRIBUTES

OBJECTIVI KNOWLED
NETWORK INTEGRITY COURAGE
TY GE

LEADERSHI PRAGMATI PROBLEM

AMBITION JUDGMENT
P SM SOLVING

COMMUNICA CUSTOMER RESULT

TE MATURITY CENTRIC ORIENTED EXPOSURE

CONFIDEN COMPETENC CREATIVIT

INTELLECT BALANCED
CE E Y

STRUCTUR
CREDIBLE ETIQUETTE PASSION ED METHODIC

INNOVATIV IMAGINATI MOTIVATE

SHARP ETHICAL
E VE D
WHY K360 – WITH YOU ALWAYS

DEFINE

REFINE IDENTIFY

SUPPORT COLLECT

IMPLEMENT UPDATE

RECOMMEND
WHY K360 - OUR
RELATIONSHIPS
E-TAIL DMR RETAIL VAR DISTRIBUTION MOBILE OEM
 
WHY K360 – CLIENT SPEAK

K360
K360 isis very
very competent
competent andand K360
K360 is
is aa true
true diamond
diamond in in the
the
customer
customer centric
centric organization
organization rough,
rough, key
key isis K360’s
K360’s constant
constant
which
which is
is excellent
excellent at
at delivering
delivering focus
focus on
on being
being accountable,
accountable,
value,
value, working
working directly
directly with
with having
having ownership
ownership in in what
what
clients
clients K360
K360 deliver
deliver insights
insights they
they do,
do, and
and being
being
and
and knowledge
knowledge whichwhich is is responsible
responsible for
for it.
it.
focused
focused towards
towards result.
result.

K360
K360 is is Strategic
Strategic Planning
Planning
K360
K360 provide
provide services
services that
that are
are Expert
Expert which
which assist
assist clients
clients to
to
revenue
revenue oriented
oriented and
and forge
forge new
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partnerships, raise
raise
designed
designed toto help
help companies
companies capital
capital funding,
funding, launch
launch new
new
grow
grow their
their business
business and
and their
their products
products and and open
open new new
bottom
bottom line.
line. markets.
markets.

A NEW
K360
K360 is is oneone of of those K360
K360 embodies
embodies the the true
professional
professional
where
where you
you know
know you
those
organizations
organizations
you have
have aa
BREED OF meaning
meaning of
provider
provider and
of aa knowledge
and posses
posses know
true
knowledge
know
"winner“,
"winner“, not
observation
observation
knowledge
knowledge and
not only
only from
of
of
and results,
from
their
their
results, but
but
MARKETE how
how to to get
successful
successful
get the
perspectives,
the job

perspectives, and
job done,
from
from
done,

and achieving
all
all
achieving
from
from the
from
the feedback
from their
feedback you
their current
you receive
receive
current clientele.
clientele.
R IS the
the highest
highest levels
satisfaction.
satisfaction.
levels of
of customer
customer

EMERGING
Extend Your Reach
CALL
+ 91 98982 69489
SKYPE
k360.in
E-MAIL
info@k360.in

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