City of Dreams PPT - grp2

GROUP 2:
CITY OF
BERMUDEZ, JC
DREAMS GABALDON, KRIZZIA MAE
MOTEL, LESTER
OLIVEROS, XANDREA JADE ALEXIS
RIZARE, JAMIEL
VELASCO, KYLE
BACKGROUND OF THE CASE
City of Dreams Manila, is located at the gateway of

Entertainment City. It combines electrifying entertainment, a
wide range of room accommodation, regional and
international cuisine, as well as designer shopping and a
contemporary casino. A lifestyle experiences with combined
gaming space, including VIP and mass-market gaming
facilities as well as some of the greatest and brightest talents
in the architecture and design scene, City of Dreams Manila
embodies the best of the world in one place.
From a perspective of a Senior Operation
Manager which is responsible for overseeing the
production of good and provision of services.
They ensure that an organization runs as
smoothly as possible, providing efficient service
VIEWPOINT that fulfills customers' and clients' expectations
and needs. It coordinates operations with other
functions and reports to a director providing
input to strategic decisions that affect the
functional area of responsibility and may
contribute to the budgeting process.
TIME CONTEXT
JUNE 1, 2009 November 2016 Year 2017 Year 2019
The October 2009 Melco Year 2018 Hard Rock Year 2018 Melco Year 2021
Countdown Resorts and Hotel was Resorts and
Hotel Two towers Entertainme Morpheus rebranded Crown Entertainm The works
(formerly of Grand nt's Hotel was to The Towers ent limited expected to
Hard Rock Hyatt Hotel chairman designed Countdown Hotel was announced be
Hotel) and Lawrence Ho by Zaha Hotel rebranded that City of completed
Nüwa Hotel unveiled the Hadid to Nüwa Dreams will by 2021
(formerly fifth hotel Architects Hotel undergo a
Crown tower to be revamp of
Towers located its hotel
Hotel) within the properties
City of including
Dreams renovations
STATEMENT OF THE PROBLEM
1 2 3 4
What does guests mostly What is the bad review of How did they handle the How secure are their
complain about services guests about the City of hotel amid the Pandemic? securities inside and
inside the hotel? Dreams Manila's outside the City of
restaurants? Dreams?
STATEMENT OF OBJECTIVES
To improve the overall service given To provide additional benches and

to the beloved customers and improve seating capacity especially in
ensure smooth and pleasant lounge area where guests’
experience to cater all their needs concentration is considerably high, to
in a fast and formal manner. ensure their comforts while waiting.
To adjust and improve mandatory To improve the overall security of the

protocols that hotels and restaurants hotel. To make the guest feel safe
should implement for safety purposes. and protected while within the hotel.
AREAS OF
(SWOT ANALYSIS)
CONSIDERATION
STRENGTH
They are continually monitoring the workplace for health and safety issues that
could put their people in danger, thanks to outstanding safety leadership at all
levels and their Strive for LIFE (Leighton Incident Free Environment) initiative. .
They put safety first at all levels of the company, with safety training and
stringent workplace regulations, and they endeavor to enhance the industry in
each of our markets via leadership and innovation.
WEAKNESSE
S
Service is slow, some guests have complained about the hotel's delayed
service. There are no waiting areas and no benches. Rude employees,
according to guest reports, most of the personnel at the city of dreams are
unpleasant, lack self-discipline, and have no idea how to deal with tourists’
safety and security. One of the international evaluations mentions the
casino's security inefficiency, noting, their security is incompetent, and they
cannot protect their patrons from being robbed.
OPPORTUNITIES
City of Dreams is a multi-faceted resort that caters to a wide range of
interests. The hotels are just next to each other, you won't have to travel
far. Collaboration with foreign entertainment companies can be
beneficial. increase their marketing promotions, which can attract many
people Guests can watch Broadway performances, concerts, and other
events. making it a venue for prominent individuals to perform and
making it a place for amusement & recreation.
One of their risks is a lack of security in their
casino, as numerous people were injured and
died during the attack inside the casino area.
Guests' security and safety must always be
prioritized, or the hotel and entertainment
THREATS industries will suffer. Solaire, City of Dreams,
and Okada Manila are three large hotels with
casinos that have opened in the last ten years.
With their various themes, these three hotels
have a lot to offer to visitors. They have a more
current and fashionable taste.
COMPETITIVE
PROFILE
MATRIX(CPM)
ASSUMPTIONS
Despite these complaints, COD retains a strong
competitive position in a rapidly expanding industry.
To overcome internal flaws The City of Dreams'

or weaknesses, they
personnel is for
capitalize on external The possibility of
chances while improvement in
opening some parts or More restrictions for
strengthening and assuring terms of character,
rooms of the hotel unvaccinated
the safety of their guests
if this pandemic will
attitude, and
on their premises
and vaccinated
decrease or will be technique,
especially due to COVID-19 guests.
over. particularly when it
and adhering to the
highest health and safety comes to dealing
requirements. with problems.
ALTERNATIVE
COURSES OF
ACTIONS
The City of Dreams Manila Hotel shows the advantages
and disadvantages of their business from the SWOT
analysis under the Areas of Consideration, it shows the ANALYSIS
inner and outer factors that affects the study of City of
Dreams. The alternative courses of action shows the
objective’s development ideas and illustrates 2-3
different alternatives that could help the hotel’s
objectives fill in the satisfaction of guests, showing the
improvement of overall service given to beloved
customers, improvement to facilities inside the hotel,
adjustments and improvements for health protocols,
and improvement to overall security of the hotel.
CONCLUSION
In conclusion to the study of City of Dreams with all the

findings and collected data we have gathered, according to
Melco Resorts & Entertainment they are proud to
announce that its Forbes Travel Guide Five-Star certified
properties including Morpheus at City of Dreams, Star
Tower at Studio City, Altira Macau and Nüwa at City of
Dreams Manila have become among the first hotels and
resorts in the world to achieve the Sharecare Health
Security VERIFIED with Forbes Travel Guide certification.
PLAN OF ACTION
Thank You!

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GROUP 2:

City of Dreams Manila, is located at the gateway of

JUNE 1, 2009 November 2016 Year 2017 Year 2019

To improve the overall service given To provide additional benches and

To adjust and improve mandatory To improve the overall security of the

To overcome internal flaws The City of Dreams'

In conclusion to the study of City of Dreams with all the

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