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    FACEBOOK Marketing Strategies

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    Pv Shijin
    Mark Zuckerberg launched Facebook in February 2004 at Harvard University, where it gained popularity among students. Within a month, over half of undergraduates had joined. Facebook later expanded outside of Harvard and now has over 200 million users worldwide. Facebook's mission is to connect people and make the world more open. It has over 2,000 employees and offices in 15 countries. Facebook offers effective and low-cost social media marketing tools for businesses, such as targeted advertisements and fan pages, to build relationships with customers.

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    FACEBOOK Marketing Strategies

    Uploaded by

    Pv Shijin
    77 views7 pages
    Mark Zuckerberg launched Facebook in February 2004 at Harvard University, where it gained popularity among students. Within a month, over half of undergraduates had joined. Facebook later expanded outside of Harvard and now has over 200 million users worldwide. Facebook's mission is to connect people and make the world more open. It has over 2,000 employees and offices in 15 countries. Facebook offers effective and low-cost social media marketing tools for businesses, such as targeted advertisements and fan pages, to build relationships with customers.

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    Mark Zuckerberg launched Facebook in February 2004 at Harvard University, where it gained popularity among students. Within a month, over half of undergraduates had joined. Facebook later expanded outside of Harvard and now has over 200 million users worldwide. Facebook's mission is to connect people and make the world more open. It has over 2,000 employees and offices in 15 countries. Facebook offers effective and low-cost social media marketing tools for businesses, such as targeted advertisements and fan pages, to build relationships with customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    77 views7 pages

    FACEBOOK Marketing Strategies

    Uploaded by

    Pv Shijin
    Mark Zuckerberg launched Facebook in February 2004 at Harvard University, where it gained popularity among students. Within a month, over half of undergraduates had joined. Facebook later expanded outside of Harvard and now has over 200 million users worldwide. Facebook's mission is to connect people and make the world more open. It has over 2,000 employees and offices in 15 countries. Facebook offers effective and low-cost social media marketing tools for businesses, such as targeted advertisements and fan pages, to build relationships with customers.

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    FACEBOOK

    GROUP MEMBERS
    ARCHANA
    ARCHANA M.P
    ANANDA
    ANU GEORGE
    ANURAG
    A Brief History of Facebook

     In February 2004, Mark Zuckerberg, with the help of Andrew McCollum and
    Eduardo Saverin, launched a website that changed online social interaction
    forever.
     Facebook started on the campus of Harvard University within 24 hours of going
    live, The Facebook was a community of 1200 Harvard University students.
     Membership was initially restricted to students of Harvard College, and within
    the first month, more than half the undergraduate population at Harvard were
    registered on the service.
     Facebook's mission is to give people the power to share & make the world more
    open & connected.
     Facebook's current headquarters in the Stanford Research Park,Palo
    Alto, California.
     Facebook has over 200 million users.
     Over 70% of facebook users are outside the United States.
     The average person has 120 friends on facebook.
    Management

    Key management personnel comprise of :


    VP of Product : Chris Cox
    COO : Sheryl Sandberg
    Chairman  : Donald E. Graham
    Facebook has over 2,000 employees, and offices in 15
    countries.
    Mission Statement : "Facebook's mission is to
    give people the power to share and make the
    world more open and connected."
    Why Social Media Marketing Matters?

     Social media offers new advertisement model by giving


    an opportunity to develop deep relationships with your
    audience.
     Facebook it is the most preferred social media marketing
    platform to advertisers who look to reach niche audience.
     Facebook fan pages offer an effective and low-cost way of
    social-media marketing.
     Facebook fan page module helps to companies to market
    themselves to customers leading to increase in sales
    word-of-mouth marketing, and customer loyalty.   
    Facebook Advertisements

    Reach your target customers :


     Connect with more than 500 million potential customers.
     Select your audience by location, age and interests
    Deepen your relationships :
     Promote your Facebook Page or website
     Use the "Like" button to increase the influence of your advert.
     Build a community around your business
    Control your budget :
     Set the daily budget you are comfortable with.
     Adjust your daily budget at any time
     Choose to pay only when people click CPC (Cost per click) or see
    your advert CPM (cost per mile)
    Why Market On Facebook?

     #1 Social Network in the world, 500 million+ active users,


    250 million+ log in daily
     Television commercials advertise the “find us on
    Facebook” tagline
     Everyone’s website or blog  includes links to their
    Facebook page.
     Having a business page on facebook has become as
    important as it once was to have a business listing in the
    phone book.
     Facebook page will become a Hub for clients/customers.
     To raise brand awareness.

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