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    Up Selling & Cross Selling

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    KESHAV JHA
    Upselling is encouraging customers to purchase an upgraded version of their primary purchase, providing more value. Cross-selling recommends complementary products to accompany the initial purchase. Both strategies benefit merchants through increased average order values and customers through enhanced purchases. When used together, upselling and cross-selling can significantly boost sales for businesses in both B2C and B2B markets.

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    Up Selling & Cross Selling

    Uploaded by

    KESHAV JHA
    165 views10 pages
    Upselling is encouraging customers to purchase an upgraded version of their primary purchase, providing more value. Cross-selling recommends complementary products to accompany the initial purchase. Both strategies benefit merchants through increased average order values and customers through enhanced purchases. When used together, upselling and cross-selling can significantly boost sales for businesses in both B2C and B2B markets.

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    Upselling is encouraging customers to purchase an upgraded version of their primary purchase, providing more value. Cross-selling recommends complementary products to accompany the initial purchase. Both strategies benefit merchants through increased average order values and customers through enhanced purchases. When used together, upselling and cross-selling can significantly boost sales for businesses in both B2C and B2B markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    165 views10 pages

    Up Selling & Cross Selling

    Uploaded by

    KESHAV JHA
    Upselling is encouraging customers to purchase an upgraded version of their primary purchase, providing more value. Cross-selling recommends complementary products to accompany the initial purchase. Both strategies benefit merchants through increased average order values and customers through enhanced purchases. When used together, upselling and cross-selling can significantly boost sales for businesses in both B2C and B2B markets.

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    © All Rights Reserved
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    Up-selling

    &
    cross-
    selling
    Up selling
    Upselling is a sales strategy when a customer is
    encouraged to buy anything that would make
    their primary purchase even better. It’s like an
    upgrade to an existing order. Marketers often
    use this tactic in their campaigns to generate
    more sales.
    Up selling
    The upselling technique also provides value to
    customers because it offers them to pay a little more
    but wind up with a better product. It's a mutually
    beneficial deal. That's right, savvy marketers will
    never suggest buying the last iPhone model if a
    person is looking for a cheap smartphone. It doesn't
    make any sense. But it's a good idea to offer a phone
    that's 10-15% more expensive but equipped with a
    better camera, for example.
    Up selling
    We bet you’ve experienced upselling many times,
    perhaps, even not realizing that. When you buy a
    big latte, a barista may suggest paying extra for
    chocolate crisps and vanilla syrup. As a result, you
    get an A1 coffee, and the barista ramps their daily
    receipts up.
    Up selling

    As you see, upselling is an effective practice that’s beneficial for both merchants and customers.
    The former can scale up their AOV (average order value), while the latter walks away with a better
    product.
    Cross-selling
    Cross-selling is another great practice to encourage
    people to buy more. Here how it works: a customer
    is shown a variety of products that may complement
    their needs.

    This practice is quite common at physical locations


    as well. For example, at McDonald’s, you are likely
    to be offered French fries along with your
    cheeseburger. If you’re ordering chicken nuggets,
    get ready to be asked: “Would you like to grab a
    sauce?”. And you normally would! Because it’s
    more delicious to savor them in tandem.
    Cross-selling
    For instance, you are purchasing a pillow. The
    related products will be a set of sheets or
    pillowcases. In fact, marketers often suggest those
    products that a client would buy anyway. They just
    do it at the right time and place.
    Cross-selling
    In e-commerce, cross-selling is used all the time.
    You can see complementary items on the product
    pages, in the shopping cart or during the checkout
    process. You may also be emailed a list of additional
    products that would perfectly suit your order.
    Cross-selling
    If you think that cross-selling is utilized in direct sales only, you are wrong. This technique is helpful
    everywhere. When you’re opening a savings account, you might be cross-sold a credit card. Even at the
    dentist’s, you can be offered a tooth cleaning service alongside filling.
    You can think of upselling as an upgrade to the existing purchase when cross-
    selling is an additional purchase. Each of these strategies works well for B2C
    and B2B niches, but together they can significantly change your business for the
    better.

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