Apple

Technology Company
 HISTORY OF APPLE

1976 - Apple was founded on April Fool’s Day by Steven Jobs and Stephen Wozniak.
1984 - The original version of the Macintosh (Mac) was released.
1985 - Steven Jobs left Apple but the returned in 1997.
2001 - The first Apple retail store opened.
The iPod, a portable media player, was released.
2003 - The iTunes Store was launched.
2006 - Apple replaced PowerPC microprocessors with Intel microprocessors in all its computers.
2007 - Apple Computer, Inc. changed its name to Apple Inc.
The iPhone was released.
Apple TV, a streaming media content, was released.
2010 - The iPad, Apple’s version of a tablet computer, was released.
2011 - Apple’s financial reserves were greater than the U.S. Treasury’s operating cash balance.
2015 - The Apple Watch was released.
2018 - Became the first-ever publicly traded company to be worth $1 trillion dollars.
2019 - More than 500 retail stores worldwide.
2020 - More than 1.5 billion Apple products were actively in use around the world.
 APPLE’S MARKET TYPE

Oligopoly Monopolistic Competition

Limited Competition Because of Apple’s position in the market,

it’s too costly or difficult for other rivals to
enter
Small amount of producers and sellers Many sellers offer different products that
have similar purposes
People who buy Apple products usually Making customers aware of product
continue to buy Apple products because of differences, sellers exert some control over
the trust in the product making it harder for price
other companies to garner attention
 APPLE’S ECONOMIC POSITION
Apple announced their financial results
for its fiscal 2022 first quarter ended on
December 25, 2021. The Company
posted an all-time revenue record of
$123.9 billion, up 11 percent year over
year, and quarterly earnings per diluted
share of $2.10.

Apple announced their financial

results for its fiscal 2022 second
quarter ended on March 26, 2022. The
Company posted a March quarter
revenue record of $97.3 billion, up 9
percent year over year, and quarterly
earnings per diluted share of $1.52.
Q1 & Q2 Results
 ADVERTISING APPLE
Ways They Promote
• Commercials
• Print Ads
• Desktop Display Ads
• White and Blackish Backgrounds
• Keynote Speeches

THINK DIFFERENT
 APPLE’S COMPETITION
IBM Google Android
• They are cheaper than Apple • Has the most flexible • Has a better operating system.
Computers. development platform They never slowed down like
Apple has.

Samsung Microsoft
• They have the better choice for • Microsoft is a frontrunner in
those who enjoy trying out new software and cloud. 
photography capabilities.
 APPLE’S AUDIENCE

• The main target market for Apple’s products includes middle and upper-income consumers
who are capable and willing to pay a higher amount after being enticed by a better user
experience.
• Both male and female genders
 PUBLIC POLICY ADVOCACY

• Apple engages in policy discussions where they matter to the business and customers, in areas including privacy,
intellectual property, and the environment.
• Oversight: They carefully manage their engagement in the public policy process and have internal teams that
coordinate these efforts.
• Political Contributions: Apple does not make any political contributions to individual candidates or parties, and they do
not have a political action committee (PAC).
• Direct Advocacy: Apple’s government affairs group engages with government officials and policy makers at the
federal, state, and local levels on legislation, regulations, and policies that affect them.
• Indirect Advocacy: In addition to direct engagement with government officials and policy makers, Apple belongs to
trade associations and organizations that are focused on issues that affect them. These organizations operate on
national, state, and local levels.
 WORK CITED
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