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Organisationl: Behaviour Project

JC Penney and Target are two major retail companies in the United States. [1] JC Penney operates 689 department stores across the US and Puerto Rico selling conventional merchandise as well as fine jewelry and beauty products. [2] Target is an American big box department store chain and component of the S&P 500 index, operating over 1,800 stores across the US. The companies were analyzed and compared based on their strengths, weaknesses, opportunities, and threats (SWOT). Both companies aim to provide customers with style and value but face challenges from declining foot traffic and rising competition from online retailers. Their corporate cultures also emphasize respect, diversity, and professional growth for employees.

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Himanshu Rawat
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44 views11 pages

Organisationl: Behaviour Project

JC Penney and Target are two major retail companies in the United States. [1] JC Penney operates 689 department stores across the US and Puerto Rico selling conventional merchandise as well as fine jewelry and beauty products. [2] Target is an American big box department store chain and component of the S&P 500 index, operating over 1,800 stores across the US. The companies were analyzed and compared based on their strengths, weaknesses, opportunities, and threats (SWOT). Both companies aim to provide customers with style and value but face challenges from declining foot traffic and rising competition from online retailers. Their corporate cultures also emphasize respect, diversity, and professional growth for employees.

Uploaded by

Himanshu Rawat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Organisationl

Behaviour Project
Dayton- Hudson/ Target Corporation and
JC Penney Company

Presented by :
• Himanshu Rawat
• Himanshu Yadav
• Ayush Pathak
• Kritarth Singh
• Aditya Sinha
01 About Both Companies

c ontents
02 SWOT Analysis of JC
Penney

03 SWOT Analysis of
Target corportaion

04 Work Culture Of both


Companies

05 Values Derived to
employees by Both
companies
ABOUT JC PENNEY

Penney OpCo, LLC is a midscale American department store chain


with 689 locations in the United States and Puerto Rico. In addition
to selling conventional merchandise, JCPenney offers large Fine
Jewelry departments, The Salon by InStyle, and Sephora inside
JCPenney.JCPenney began in 1902 as a small mercantile store on
the frontier of the American West in Kemmerer, Wyoming. Our
founder, James Cash Penney, named his store The Golden Rule to
reflect his personal and business philosophy of serving customers.

Today, hard-working families still turn to JCPenney for attainable


style and great value, a distinction that we’re proud to keep. And
while fashion and shopping patterns have evolved, our focus on
customer service remains unchanged
ABOUT TARGET CORPORATION

Target Corporation, is an American big box department store


chain headquartered in Minneapolis, Minnesota. It is the eighth
largest retailer in the United States, and a component of the S&P
500 Index.Target is one of the world’s most recognized brands
and one of America’s leading retailers. We make Target our
guests’ preferred shopping destination by offering outstanding
value, inspiration, innovation and an exceptional guest
experience that no other retailer can deliver. Target is committed
to responsible corporate citizenship, ethical business practices,
environmental stewardship and generous community support.
Since 1946, we have given 5 percent of our profits back to our
communities. Our goal is to work as one team to fulfill our
unique brand promise to our guests, wherever and whenever
they choose to shop.
JC PENNEY

STRENGTHS WEAKNESSES

• Brand Recognition. • Decline in comparable store


• Established Locations sales.
Nationwide. • Decrease in popularity.
• Good number of Employees • Changing Business
Strategies.
SWOT • Formal & rigid culture
ANALYS
• Sales through Online store. • Rising labour costs in U.S.
• Launching new exclusive • Increasing competiton in
private lable brands. industry.
• Opportunity to employees • Wall- mart as Giant retail agent

OPPORTUNITIES THREATS
TARGET CORPORATION

STRENGTHS WEAKNESSES
• Team of experts always on hand • Not as large or diversified like as
whether online or in-store. other retail giants.
• offers Target RsdCard for 5% off • Business model is based off
purchases.
• Exclusive deals with desugners. supercenters.
• Well established and • Not as many stores as Walmart.
recognizable brand. • Not a leader in low prices.
SWOT
ANALYS
• Possible recoccurrence of
• Online commerce store. data breach.
• Diversify products. • Online retailors Like Amazon
• Creat more sales, channels and Zappos with competitve
prices.

OPPORTUNITIES THREATS
Work Culture At
Target
• They care by showing up for each other and treating one another with
respect, we grow by investing in our people, their development and
opportunities to reach their fullest potential, and they win together by
leaning into our collective power to accomplish more, striving to make
things better for each other and our guests.
• Becoming a Target member means joining a community that values
diverse voices and lifts each other up.
• Joining Targe means promoting a culture of mutul care and respect and
striving to make the most meaningful and positive impact.
• A Rewarding career beings in a rewarding workplace, and at Target ther
are always enfdless opportunities for professional growth.
Values – how they bring our purpose to life (Target)
values represent how they present themselves to the world as Target team members. These values stand
out at Target as the elements that make them distinctly who they are. They are deeply ingrained principles that
guide their actions and their decisions.
Inclusivity
valuing diverse voices and approaches, being authentic and respectful and creating equitable
experiences.
Connection
building trusted relationships, collaborating across business functions and recognizing and celebrating
progress.
Drive
doing what’s right for Target, for their team and thie guest, delivering results that matter, choosing
progress over perfection and continually learning
Culture at JC penney
• Determine what values are most important to the company. At many
retailers, the cultural changes Johnson proposed at J.C. Penney wouldn’t
seem radical. However, it was a departure from J.C. Penney’s
traditional business culture.
• Ensure the C-Suite shares most of the company’s values. Judging by how
quickly the store went back
to its old business model, and its old CEO, Johnson didn’t have C-suite or
board-level buy-in.
• Help new and incumbent employees assimilate into the culture. By taking
the time to introduce
employees to the new culture, Johnson could have created a groundswell of
employee support.
• Figure out how to work through employees who may not fit. Zappos goes so
far as to offer employees
incentives to quit their jobs if it doesn’t work out.
Value , impacting careers at JC Penney

Drivers – Values are key motivators that determine what we strive for and hope to attain.

Fit – Values determine how well we fit with any organizational culture. People are happy and productive

in cultures consistent with their values and distressed and unhappy working in cultures defined by

values that differ from their own.

Leadership Style and Culture – Values determine what we find rewarding and what we dislike.

Consequently, our values shape the kind of culture that we, as leaders, create for our staff and

subordinates.

Unconscious biases – Unconscious biases occur when we project our values onto others. Unconscious

biases affect what type of behavior we reward or punish, who we promote, how we handle conflict, and

our ability to form and maintain a cohesive team.


THANK YOU!

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