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    Introduction To Business Writing

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    A0913KHUSHI RUNGTA
    This document provides guidance on writing effective business communications. It discusses writing opening statements that get straight to the message, set the proper tone, and include only the most important information. It also covers writing good introductions by keeping the first sentence short and explaining what the message covers and why it is important. The document then presents samples of opening lines for different types of business writing like letters, emails, memos, and proposals. It concludes by discussing approaches to writing the body of messages, including direct vs indirect, and how to write an effective conclusion by restating the thesis and main points.

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    © All Rights Reserved
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    Introduction To Business Writing

    Uploaded by

    A0913KHUSHI RUNGTA
    451 views17 pages
    This document provides guidance on writing effective business communications. It discusses writing opening statements that get straight to the message, set the proper tone, and include only the most important information. It also covers writing good introductions by keeping the first sentence short and explaining what the message covers and why it is important. The document then presents samples of opening lines for different types of business writing like letters, emails, memos, and proposals. It concludes by discussing approaches to writing the body of messages, including direct vs indirect, and how to write an effective conclusion by restating the thesis and main points.

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    Introduction to business writing

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    This document provides guidance on writing effective business communications. It discusses writing opening statements that get straight to the message, set the proper tone, and include only the most important information. It also covers writing good introductions by keeping the first sentence short and explaining what the message covers and why it is important. The document then presents samples of opening lines for different types of business writing like letters, emails, memos, and proposals. It concludes by discussing approaches to writing the body of messages, including direct vs indirect, and how to write an effective conclusion by restating the thesis and main points.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    451 views17 pages

    Introduction To Business Writing

    Uploaded by

    A0913KHUSHI RUNGTA
    This document provides guidance on writing effective business communications. It discusses writing opening statements that get straight to the message, set the proper tone, and include only the most important information. It also covers writing good introductions by keeping the first sentence short and explaining what the message covers and why it is important. The document then presents samples of opening lines for different types of business writing like letters, emails, memos, and proposals. It concludes by discussing approaches to writing the body of messages, including direct vs indirect, and how to write an effective conclusion by restating the thesis and main points.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 17

    Introduction

    to
    Business Writing Business
    Writing Skills
    Writing Effective Opening Statements

    - Get straight to the message.


    - Set the tone of your message.
    - Give little information.
    - Create a formal/impersonal tone.
    - Be Direct.
    - Use positive words.
    - Include the most important information.
    - Start strongly.
    Writing a Good Introduction
    • Keep your first sentence short.
    • Dedicate 1-2 sentences to articulating what the
    message covers.
    • Dedicate 1-2 sentences to explaining why the
    message is important.
    • Refer to a concern or problem your readers might
    have.
    • Use the word “you” at least once.
    Writing a Good Introduction
    • Use a stat or a fact to convey importance.

    • Don’t repeat the title.

    • Create a hook.

    • But ... be careful telling stories.

    • Keep the introduction brief.


    Sample Opening Lines:
    Business Letters, Emails
    › I am happy to write to confirm our agreement about
    the summer workshop.
    › Thank you for taking the time to meet with me last
    week. I'd like to follow up on our conversation and
    have a few questions for you.
    › I am applying for post graduate schools in Business
    Law, and I would be very grateful if you would write a
    letter of reference for me.
    › Congratulations on successfully passing your bar
    exam. You are now officially a Lawyer!
    Sample Opening Lines: Memos

    › It has come to my attention that many in the office


    have been spending time on the Google home
    page microgames. This memo is a reminder to use
    your work hours for work.

    › I’ve noticed that we don’t seem to be able to


    communicate important changes, requirements
    and progress reports throughout the company as
    effectively as we should.
    Sample Opening Lines:
    Business Proposals
    › Profiles International is delighted to have the
    opportunity to respond to your requirement for a
    solution that will dramatically increase your sales
    volume over as short a period as possible.
    › Are you interested in cutting the costs of your
    company by 45 percent? Our product has done
    just that for several companies and we can do the
    same thing for you! Our proven track record
    speaks for itself.
    Writing the body of the message
    Approaches to Business Messages
    Direct vs Indirect Approach

    o Indirect approach is often referred to a


    the “sandwich”

    o The bad news or persuasive message


    the receiver is not going to like is put in the
    middle of the middle paragraph.

    o Introduce your complete findings and


    discuss all supporting details before
    presenting your conclusions and
    recommendations.

    o This is a quieter slower approach to


    communicating your purpose.
    Routine, Good news and Bad
    news Messages
    Persuasive Messages
    To Sumup
    Writing a Conclusión

    Four types of Conclusion: PQRS


    Predict the future
    If your document is about a decision already taken, you can use the
    ending to sum up the effects you expect to see.

    If the purpose of your writing is to persuade the reader to take a certain
    action, predict how things will be different if they take your advice.
    Quote
    Reinforces your message, showing that others support you

    It offers a slightly different angle, and often a chance for a personal
    opinion.
    Writing a Conclusion

    Repeat a major issue


    summarize what you have already said by restating your thesis and
    main points
    restate your argument in the conclusion, particularly in a longer
    documents
    should offer the reader something new to think about
    Summarize
    should just bring together your main points, and reinforce any
    recommended plan of action.
     often used when writing about technical subjects such as surveys,
    definitions and reports
    For an effective conclusion

    Restate the thesis: Paraphrase

    Reiterate your supporting points: Summarize

    Make a connection between your opening and closing


    statements : include the same imagery.

    Provide some insight: leave your audience with something


    to think about.

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