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    Applied Psychology

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    Jyotsna Nandakumar
    Applied psychology uses scientific knowledge from basic psychology to solve practical problems and improve quality of life. It differs from basic psychology by focusing on applying theory to real-world issues rather than testing hypotheses. Major fields of applied psychology include educational psychology, counseling psychology, health psychology, and industrial/organizational psychology. An applied psychologist identifies real problems, provides scientific solutions, conducts research, and focuses on a specific field or population.

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    Applied Psychology

    Uploaded by

    Jyotsna Nandakumar
    280 views12 pages
    Applied psychology uses scientific knowledge from basic psychology to solve practical problems and improve quality of life. It differs from basic psychology by focusing on applying theory to real-world issues rather than testing hypotheses. Major fields of applied psychology include educational psychology, counseling psychology, health psychology, and industrial/organizational psychology. An applied psychologist identifies real problems, provides scientific solutions, conducts research, and focuses on a specific field or population.

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    Applied psychology uses scientific knowledge from basic psychology to solve practical problems and improve quality of life. It differs from basic psychology by focusing on applying theory to real-world issues rather than testing hypotheses. Major fields of applied psychology include educational psychology, counseling psychology, health psychology, and industrial/organizational psychology. An applied psychologist identifies real problems, provides scientific solutions, conducts research, and focuses on a specific field or population.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    280 views12 pages

    Applied Psychology

    Uploaded by

    Jyotsna Nandakumar
    Applied psychology uses scientific knowledge from basic psychology to solve practical problems and improve quality of life. It differs from basic psychology by focusing on applying theory to real-world issues rather than testing hypotheses. Major fields of applied psychology include educational psychology, counseling psychology, health psychology, and industrial/organizational psychology. An applied psychologist identifies real problems, provides scientific solutions, conducts research, and focuses on a specific field or population.

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    D PSYCHOLOGY

    Unit 1 Prepared by:


    Ms. Shiva Priya A
    Guest Lecturer,
    Department of Psychology.
    CONTENTS
    1. What is applied psychology? – Definition, difference between
    basic & applied psychology, how it is applied.
    2. Fields of applied psychology – Specializations.
    3. Who is an applied psychologist? – What they do? The science
    behind the profession and field.
    4. Research methods in applied settings.
    WHAT IS APPLIED
    PSYCHOLOGY?
    1. Applied psychology is the use of scientific knowledge
    obtained and methods developed by basic psychology
    to solve everyday problems, increase the quality of life
    or make groups of people work more conveniently. 
    2. It is – practical, subjective, scientific, solves real life
    issues.
    DIFFERENCE BETWEEN BASIC
    AND APPLIED PSYCHOLOGY
    Basic psychology typically refers to
    1. Theory-driven
    2. Hypothesis-testing for fundamental understanding of
    concepts and theories.
    Applied psychology is motivated more by a desire to
    1. Solve practical problems
    2. Applying scientific understanding into the real world.
    MAJOR PERSPECTIVES OF
    APPLIED PSYCHOLOGY
    1. Biological
    2. Behavioural
    3. Psychodynamic
    4. Cognitive
    5. Humanistic
    FIELDS OF APPLIED
    PSYCHOLOGY
    Educational Psychology Forensic psychology
    Counselling psychology
    Cognitive psychology
    Health Psychology
    Social psychology
    Industrial/Organizational psychology
    Sport psychology
    Clinical psychology
    Developmental psychology
    Environmental psychology
    Neuropsychology
    Marketing and consumer psychology
    Engineering psychology
    School psychology
    Criminal psychology
    APPLIED PSYCHOLOGIST
    1. Finds out the real problems
    2. Provides practical solution using scientific
    research and applying theories into reality.
    3. Conducts research and field observations
    4. Focuses on specific field of
    work/group/community.
    5. Uses psychometric tools wherever applies.
    RESEARCH METHODS VS
    METHODOLOGY
    1. Methodology – Various steps that
    outlines the overall systematic strategy
    for the study.
    2. Methods – Specific techniques/methods
    used to conduct the study. For eg:
    Interview, focus group, observation, ex-
    post facto, experimental etc.
    RESEARCH METHODS IN
    APPLIED PSYCHOLOGY
    RESEARCH METHODS IN
    APPLIED
    1. Correlational
    PSYCHOLOGY
    2. Regression Analysis
    3. Factor Analysis
    4. Quasi - Experimental
    5. Single case & Small N Designs
    6. Observational techniques
     Case Studies
     Naturalistic Observations
     Process Analysis – Time & Motion analysis, Link Analysis
     Activity Sampling Technique
     Critical Incident Techniques
    SUMMARIZE
    1. Explain the nature of applied psychology.
    2. Applied Psychology is theory driven. True or False?
    3. List the major perspectives in applied psychology.
    4. Name any 3 applied psychology fields that are practiced in India.
    5. Name any 3 rare applied psychology fields in India.
    6. Discuss the roles and responsibilities of an applied psychologist.
    7. Name the 2 major types of research methods
    8. List the quantitative & qualitative research methods.

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