BUSINESS ENVIRONMENT

WHAT IS A BUSINESS???
• A business is defined as an organization or a entity
engaged in commercial, industrial, or professional
activities. ... The term "business" also refers to the
organized efforts and activities of individuals to
produce and sell goods and services for profit.

EXAMPLES:- UBER, ZOMATO, TEA STALL, CLOTHES STORE

ETC
 IMPORTANCE OF BUSINESS
• TO SATISFY NEEDS AND WANTS OF PEOPLE
• IMPROVE STANDARD OF LIVING
• BETTER QUALITY OF PRODUCTS & SERVICES
• FOR PROFITS
• JOB CREATION
• REVENUE TO GOVERNMENT
• REGIONAL DEVELOPMENT & REGIONAL
GROWTH
 VIDEOS
• https://www.youtube.com/watch?v=u5CJt00imJg

• https://www.youtube.com/watch?v=eX0u2f-iYzU

• YOUNGEST BILLIONAIRE:-
• https://www.youtube.com/watch?v=X3HeolCR2vc

• CASE STUDY VIDEO :-

• https://www.youtube.com/watch?v=fKc3Pl4LtaA
 BUSINESS ENVIRONMENT
• The definition of business environment means all of
the internal and external factors that affect how the
company functions including employees, customers,
management, supply and demand
and business regulations. An example of a part of
a business environment is how well customers'
expectations are met.

• The aggregate of all conditions, events and influences

that surround & affect a business.
 CHARACTERISTICS
• COMPLEX
• DYNAMIC
• MULTI FACETED
• FAR REACHING IMPACT
• SWOT
 WHY ENVIRONMENTAL ANALYSIS
• TO TAP BUSINESS OPPORTUNITIES
• ENSURE SURVIVAL
• MAKE BUSINESS SOCIALLY ACCEPTABLE
• UNDERSTAND POSSIBLE THREATS
• MAINTAIN ADAPTABILITY
• TO KEEP BUSINESS GROWING
SWOT ANALYSIS
 ACTIVITY
• SWOT OF

• 1.- APPLE
• 2.- AMAZON
SWOT OF A INDIVIDUAL
 ACTIVITY
• 1. NARENDRA MODI
• 2. VIRAT KOHLI
 PESTEL (MACRO –ENV )
• POLITICAL FACTORS
• ECONOMIC FACTORS
• SOCIAL FACTORS
• TECHNOLOGICAL FACTORS
• ENVIRONMENTAL FACTORS
• LEGAL FACTORS
 ACTIVITY
• CREATE A PESTEL FOR A CLOUD KITCHEN IN
MUMBAI
 What is ETHICS & BUSINESS ETHICS?
• Ethics or moral philosophy is a branch of philosophy
that "involves systematizing, defending, and
recommending concepts of right and wrong
behavior“
• BUSINESS ETHICS refers to Right or Wrong behavior
in business decisions.
FACTORS INFLUENCING BUSINESS ETHICS

• LEADERSHIP
• STRATEGIES & POLICIES
• CORPORATE CULTURE
• INDIVIDUAL TRAITS
ETHICAL DILEMMAS
CASE STUDIES
• A junior member of staff has just returned to work after
taking special leave to care for her elderly mother. For
financial reasons she needs to work full-time. She has been
having difficulties with her mother’s home care
arrangements, causing her to miss a number of team
meetings (which usually take place at the beginning of each
day) and to leave work early. She is very competent in her
work but her absences are putting pressure on her and her
overworked colleagues. You are her manager, and you are
aware that the flow of work through the practice is coming
under pressure. One of her male colleagues is beginning to
make comments such as “a woman’s place is in the home”,
and is undermining her at every opportunity, putting her
under even greater stress.
• Possible course of action Check the relevant facts. If necessary, clarify staff
procedures with the personnel department. Take legal advice if required. Discuss
the matter with the junior member of staff. Possible solutions may include
suggesting a more flexible approach to team meetings. Do these always have to be
in the morning? At times, working from home may be an option for the junior
member of staff. You also need to deal with the other member of staff, who needs
to be reminded about proper conduct and how such behaviour may amount to
harassment and be in breach of the practice’s code of conduct. Considering the
issues and trying to identify a solution enables you to demonstrate that you are
behaving professionally and attempting to resolve the difficulties faced by the
junior member of staff. Throughout, you must be seen to be acting fairly – both
towards the junior member of staff, who is responsible for her mother’s care, and
towards other members of staff. Having considered all reasonable compromises, if
the conclusion is reached that the junior employee is unable to carry out the work
for which she was employed, you must turn your attention to her on-going
employment within the practice. This will probably be out of your hands, and you
should deliver the relevant facts to the personnel department or the owners of the
practice. Appropriate confidentiality must be maintained at all times.
• Case study 2
• An international soft drink company has a signature soft
drink that it sells all over the world. In India, the version
of the soft drink complies with Indian food and health
regulations, but is less healthy than the drink sold in the
European market where the law is stricter. The soft drink
company is obeying the law in India, but it is selling an
inferior, less healthy product in a developing country.
• What are the issues of integrity, ethics and law posed in
the case study? What options does the soft drink
company and the government of India have, and what
should they do and why?
Role of Corporate Culture
 Managing Ethics in Workplace
• Helps cultivate strong team work and
productivity
• Support Employee Growth
• HR policies
• Avoid Further Problems, fines, misconduct
• Helps in Quality Management, Strategic
planning etc
• Improvement to Society in General
 Case Study
• Tata sons vs Cyrus mistry
• https://www.youtube.com/watch?
v=6XASsuEIzgU
• Infosys Vishal Sikka vs Murthy and other
shareholders
• https://www.youtube.com/watch?
v=au8BOC7jaMI
 KYOTO PROTOCOL
• Has mainly 2 Annex 1 and Annex B.
• Annex 1 :- quotas for greenhouse gases for
developed countries known as Assigned
Amounts.
• Annex B :- Listing of the same.
• Each user country has initial permit to emit 1
metric tonne of carbon dioxide or equal no of
greenhouse gases.
• So 2 options remain:-
• 1. buy emission limit
• 2. invest in clean green technology
 KYOTO PROTOCOL PROVIDES 3 MECHANISMS

• JOINT IMPLEMENTATION:-
A developed country with high cost of greenhouse
reduction would set up a project in another
developed country
https://www.youtube.com/watch?v=BKP4rXKWSTs
• CLEAN DEVELOPMENT MECHANISM:-
A developed country can sponsor a greenhouse gas
reduction project in a developing country where
cost of reduction will be much lower, but
atmospheric effect is globally equivalent.
 INTERNATIONAL EMISSIONS TRADING

• IET can trade in this market(buy/sell )

• Depending upon targets set in Annex B In
Kyoto Protocol
• Prices are dependant upon ongoing market
prices.
• CHINA, USA, INDIA
 EMISSION MARKETS
• Swiss pays about 84 euros
• International market or sold privately
• INTERNATIONAL TRANSFER IS VALIDATED BY
UNFCCC
• SOLD IN EUROS
• https://www.youtube.com/watch?v=4hTHbcsf
WEg
 SOCIAL AUDIT

• A social audit is a formal review of a company's

endeavors, procedures, and code of conduct
regarding social responsibility and the company's
impact on society. A social audit is an assessment of
how well the company is achieving its goals or
benchmarks for social responsibility.
 FEATURES
• VOLUNTARY
• ANALYTICAL STUDY
• PROVIDES HUMAN TOUCH
• TO EXERCISE CONTROL
• TO MEET CSR
• SUBJECTIVE
 BENEFITS
• CORPORATE IMAGE
• CSR
• SOCIAL RELATIONS
• IMPROVE EMPLOYEE MORALE
• CUSTOMER SATISFACTION
• INCREASE IN SHAREHOLDERS WEALTH
• SOCIAL DEVELOPMENT OF COUNTRY
• LEGAL REQUIREMENT
ENTREPRENEUR (https://www.youtube.com/watch?v=QpvEWVVnICE)

• The word entrepreneur is derived from french word

entreprendre that refers to individuals who undertake risk of
new enterprise.
• An entrepreneur is one of the most important inputs and
segments of economic growth. He/she is one of the
responsible person who can set up a business or an enterprise.
• In reality, he/she is the one who has the initiative, innovative
skills and who aims for high achievements. The entrepreneur is
a person who brings overall change through innovation. The
entrepreneur is a visionary and integrated man with
outstanding leadership qualities.
 CHARACTERISTICS
• NEED FOR ACHIEVEMENT
• MENTAL ABILITY
• RISK TAKING
• NEED FOR CLEAR OBJECTIVE
• NEED FOR INDEPENDENCE & AUTONOMY
• MAINTAIN BUSINESS SECRECY
• SENSE OF EFFECTIVENESS
• ABILITY TO MAINTAIN BUSINESS RELATION
• EFFECTIVE COMMUNICATION SKILLS
• SOCIAL CONCIOUSNESS
• OPTIMISIM
• OPEN MINDED
• NON FATALIST
• NEED FOR POWER AND INFLUENCING
• AGGRESSIVE AND PERSISTENT
• PRAGMATISTS
 VIDEOS and BOOKS
• https://www.youtube.com/watch?v=lJjILQu2xM8
• https://www.youtube.com/watch?v=J6IUGoTYFm
s
(MAKE IN INDIA BKC)

• 1. FROM ZERO TO ONE (PETER THIEL)

• 2. THE LEAN STARTUP(ERIC RIES)
• 3.ELON MUSK BIOGRAPHY
• 4. SOCIAL NETWORK MOVIE(MARK ZUCKERBERG)
 Who is a INTRAPRENEUR
• An intrapreneur is an employee who is tasked with developing an
innovative idea or project within a company. The intrapreneur may
not face the outsized risks or reap the outsized rewards of an
entrepreneur. However, the intrapreneur has access to the
resources and capabilities of an established company.

• Intrapreneurship is an example of motivation through job design,

either formally or informally. ... According to
Pinchot, intrapreneurs are both employees and leaders of a large
organizations that act similar to entrepreneurs in terms of e.g. self-
motivation, creativity and pro-activity.
• https://www.youtube.com/watch?v=lycS9ic2Y
TU
• https://www.youtube.com/watch?v=cZ8-CaIG
roA
– example , orkut etc

• https://unyscape.com/inspiring-examples-of-i
ndian-intrapreneurship/
(show this link)
 NEED FOR ENTREPRENEURSHIP

• EMPLOYMENT
• ECONOMIC DEVELOPMENT
• INNOVATION POTENTIAL
• REGIONAL DEVELOPMENT
• BETTER STANDARD OF LIVING
 HON PM MODI INITIATIVES

• STARTUP INDIA
• MAKE IN INDIA(BKC)
 FUN ACTIVITY
• FIND A PROBLEM
• DESIGN THINKING
• EMPATHISE
• SOLUTION ORIENTED
GROUPS
1.
2.
3.
4.
5.
6.
7.
 PROJECT WORK (15 MARKS) 7506455824 (only
msg)
• PPT
• NO OF SLIDES(MIN) = NO OF PPL IN GROUP
• NO VIDEOS ALLOWED
• TRY AVOID ANIMATION
• DATES
• TEAM LEADER
• MARKING SCHEME
• FORMALS
• VIDEO ON WHILE PRESENTING
• ONLY 1 PERSON SHARES SLIDE
• PPT + ASSIGMENT (WORD) – WHAT HAVE YOU LEARNT FROM THIS
PROJECT WORK
 Project groups
• Group 1
1. Simran kuckian
2. Shreya sethi
3. Anay shah
4. Jainam bid
5. Krisha patel
6. Maitri desai
7. Shubham dedhia
8. Yash shah
9. Nidhi shah
10.Mehek maniar
11.Shubh joshi - TL
12.Khushi kanodia
• GROUP 2
1. Shruti jogi - TL
2. Ayush karwa
3. Rishabh golecha
4. Kriesha sanghvi
5. Kshitiz kedia
6. Sanchay patni
7. Shubhi dashora
8. Manav yadav
9. Chinmay jain
10.Harsh rajesh
11.Romil nandu
12.Haripreet thorve
• GROUP 3

1. Vidushi nema
2. Rutvika bagdiya
3. Raksha umesh
4. Hinal patel
5. Pranjal kedia
6. Harmeet kaur
7. Arpit gupta – TL
8. Sanskar jain
9. Priyansh khamesara
10.Sudanshu agarwal
11.Achintya Choudhury
12.Rachita jain
• GROUP 4
1. Aakash kudalkar
2. Punyam shah
3. Ansh thakkar - TL
4. Raivat mehta
5. Raj shah
6. Aryan doshi
7. Disha uchat
8. Nayomi mehta
9. Kavish khandhar
10.Isha soni
11.Harsh patwa
12.Sahil sijariya
 GROUP 5
1. Dhruvit dalal
2. Ashvi jain
3. Vartika
4. Het parekh – TL
5. Yesha mehta
6. Ashmit singhal
7. Priyanshi soni
8. Taral patel
9. Rohan gangwal
10.Kaushal garg
11.Drashti dodhia
12.Samkit mehta
 TOPICS
• Create A Business Idea
• Necessary to have some TECH inclination
• SWOT
• PESTEL
• BUSINESS OBJECTIVES
• INNOVATION (PROBLEM- SOLUTION)
• STRATEGIES TO BEAT POSSIBLE COMPETITION
 BROWNIE POINTS
• WORDPRESS WEBSITE/ CREATION OF APP
• SOCIAL MEDIA MARKETING STRATEGIES
• COLLABORATION IDEAS
• SALES METHODS
 TEST ( 10 MARKS)
• CHAPTERS
• 1 MARK EACH MCQ
• LIST OF QUESTIONS
• DATE
ENTREPRENEURSHIP PYRAMID IN INDIA
 EMERGING SECTORS IN INDIA
• 2 CONDITIONS

• - SECTOR HAS ESTABLISHED ITS PRESENCE BUT

HAS NOT FULLY GROWN YET AND IS NOT
REACHED GROWTH STAGE
• - OR CURRENTLY GROWING AND WILL SOON
GAIN IMPORTANCE
• Infrastructure
• Food Processing Sector
• Tourism
• Energy Sector
• Animation Sector
• Automobile Sector
• Textile
• Retail
• Education
• Biotech
• Organic Farming
ROLE OF ENTREPRENEURSHIP IN ECONOMIC
DEVELOPMENT
• Employment opportunities
• GDP contribution
• Sector Growth
• Export Promotion
• Balanced Regional Development
• Dispersal Of Economic Power
• Better Standard Of Living
• Creating Innovation
• Better utilization of resources
DESIGN THINKING
EMPATHISE
 DEFINE
• State Your Users' Needs and Problems
• It’s time to accumulate the information gathered
during the Empathize stage.
• You then analyze your observations and
synthesize them to define the core problems you
and your team have identified.
• These definitions are called problem statements
You can create personas to help keep your efforts
human-centered before proceeding to ideation
 IDEATE
• Brainstorming may seem to lack constraints, but everyone must observe eight house rules and
have someone acting as facilitator.
• Set a time limit – Depending on the problem’s complexity, 15–60 minutes is normal.
• Begin with a target problem/brief – Members should approach this sharply defined question,
plan or goal and stay on topic.
• Refrain from judgment/criticism – No-one should be negative (including via body language)
about any idea.
• Encourage weird and wacky ideas – Further to the ban on killer phrases like “too expensive”,
keep the floodgates open so everyone feels free to blurt out ideas (provided they’re on topic).
• Aim for quantity – Remember, “quantity breeds quality”. The sifting-and-sorting process
comes later.
• Build on others’ ideas – It’s a process of association where members expand on others’
notions and reach new insights, allowing these ideas to trigger their own. Say “and”—rather
than discourage with “but”—to get ideas closer to the problem.
• Stay visual – Diagrams and Post-Its help bring ideas to life and help others see things in
different ways.
• Allow one conversation at a time – To arrive at concrete results, it’s essential to keep on track
this way and show respect for everyone’s ideas.
 PROTOTYPE
• Prototype: Build real, tactile representations for a subset of
your ideas. The goal of this phase is to understand what
components of your ideas work, and which do not. In this
phase you begin to weigh the impact vs. feasibility of your
ideas through feedback on your prototypes.
• Make your ideas tactile. If it is a new landing page, draw
out a wireframe and get feedback internally.  Change it
based on feedback, then prototype it again in quick and
dirty code. Then, share it with another group of people.
• PROTOTYPE LIKE YOU ARE RIGHT
• CREATING SOLUTIONS
 TEST
• TEST LIKE YOU ARE WRONG
• Try Your Solutions Out
• Evaluators rigorously test the prototypes.
Although this is the final phase, design thinking is
iterative: Teams often use the results
to redefine one or more further problems.
• So, you can return to previous stages to make
further iterations, alterations and refinements –
to find or rule out alternative solutions.
 LETS PLAY
• ROLLERCOASTER
• INSTANT NOODLE
• CLASSROOM REDESIGN
• BOOK IN A HOUR
THANK YOU