KEY TO CONTROLLED WRITING Powerpoint. HCDH

CONTROLED WRITING
PRACTICE 1
1. Marks & Spencer is the most famous British shop in
the world.
2. At the moment, there are 283 M&S shops in Britain
and other countries.
3. Currently, they are building a large new store in Paris.
4. There are about 50 stores in Canada.
5. More and more people, from Hong Kong to Lisbon,
are buying (their) clothes and food from M&S.
6. The company employs about 50,000 employees
worldwide.
7. Sales have increased by 80% over the last ten
years.
8. Many of the shops abroad are franchises.
9. The owners of franchises buy all their stocks of
M&S.
10. They pay the company a percentage of their
turnover.
PRACTICE 2
1. Sir Peter Parker is well known as a top manager.
2. He studied history at Oxford University between
(from) 1947 and (to) 1950.
3. He worked as a manager for a number of
companies during the 1950s and 1960s.
4. He became well known to the public as the
Chairman of British Rail.
5. He joined British Rail in 1976 and left in 1983.
6. In 1978, he was awarded a knighthood by the
Queen.
7. He was appointed as the Chairman of Mitsubishi
Electric (UK) in 1984.
8. He was the first non-Japanese to become Chairman
of a Japanese company.
9. In 1991, the Japanese Government awarded him the
Order of the Sacred Treasure.
10. He wrote his autobiography, For Starters, in 1989.
PRACTICE 3
1. Electrolux is a Swedish company with its head office in
Stockholm.
2. It started as a company in 1921 when it produced the
world’s first vacuum cleaner.
3. Four years later, in 1925 it produced the first refrigerator,
and these are still two of its best-known products.
4. It now owns many well-known consumer brands,
including AEG, Zanussi, and Partner.
5. Today it employs 81, 971 people and sells its products in
more than 150 countries.
6. Its worldwide turnover in 2002 was 14,552 million
euros.
7. It has two global divisions, called Consumer Durables
and Professional Products.
8. Consumer Durables includes the appliances we have in
our homes, for example cookers, vacuum cleaners, and
washing machines.
9. Professional Products includes much larger appliances,
for example food service equipment for hotels and
restaurants, and outdoor products for the garden.
10. This makes it the world’s largest producer of powered
appliances for kitchen, cleaning, and outdoor use.
PRACTICE 4
1. Unilever is a British-Dutch company with its head
offices in Rotterdam and London.
2. It now owns many well-known consumer brands,
including Knorr, Lipton's tea, Omo, Dove and Lux.
3. Knorr is their biggest food brand with a strong presence
in over 80 countries and a product range including soups,
sauces, bouillons, noodles and complete meals.
4. Today it employs 247,000 people in 57 countries and
sells its products in 150 countries to 150 m customers.
5. Its worldwide turnover in 2002 was 48,760 million
euros.
6. It spends 2.3% of its turnover on Research and
Development.
7. It has two global divisions, called Food and Home
and Personal Care.
8. Over 50% of its sales come from the Food
Division.
9. It has 10 regional business groups to meet the needs
of local markets.
10. This makes it an international manufacturer of
leading brands in foods, home care and personal care.
PRACTICE 5
1. Tara started in 1978.
2. It is a family-owned business.
3. Its head office is in Cordoba, Spain.
4. It sells clothes for men and women.
5. Its customers are mainly fashion-conscious people
aged from 20 to 35.
6. It has 15 stores in Spain, all of which are
profitable.
7. It has an annual turnover of €260 million.
8. Its net profits last year were approximately €16
million.
9. The workforce is over 2,000 employees.
10. It is planning to open 5 new overseas stores
next year.
PRACTICE 6
1. Webwatch was established in 2001.
2. It was founded by two brothers, Mike and Jon
Harding.
3. It is a web design company.
4. Its head office is in Colorado, America.
5. It designs websites for companies.
6. Its client list includes both small and large firms.
7. These firms are in all business sectors from real
estate to universities.
8. It has an annual turnover of $80 million.
9. It now has about 50 employees.
10. In the future Webwatch will aim to become a world
leader in website design.
PRACTICE 7
1. LVMH (Louis Vuitton, Moet Hennessey) manufactures
and sells luxury goods.
2. There are several companies in the group.
3. It has 60 famous brands, such as Louis Vuitton,
Givenchy, and Christian Dior.
4. It has 1,500 stores worldwide and is expanding its
network.
5. It employs 56,000 people
6. Its head office is in France, but 63% of its staff
work outside France.
7. It is a creative and innovative group.
8. It aims to impress its customers with its high
quality and long-lasting products.
9. Its new products depend a lot on research and
development.
10. LVMH controls every detail of the brands'
image.
PRACTICE 8
1. The Inditex group owns six fashion chains
including Zara.
2. It has around 1,500 stores worldwide.
3. It operates in 44 countries.
4. It employs 27,000 people
5. It has more than 200 fashion designers.
6. Currently the fashion designers are working on next
year's designs.
7. The Inditex group is doing very well at the moment.
8. It is trying to become a global fashion leader.
9. Amancio Ortega, the founder of Inditex, also invests
in property and hotels.
10. Most of this year's investment is staying in Spain.
PRACTICE 9
1.The Sony Walkman was one of the most famous
products of the last century.
2.The small box was cheap and it was the easiest way to
hear your favorite songs.
3.By the end of the century, it was normal to listen to the
newest music everywhere.
4.At the end of the 20th century and the beginning of the
21st century, technology moved faster.
5.There was a modern way to listen to music – the iPod.
6. Like the Walkman, the iPod is popular because it is
simple to use.
7. You can download over 10,000 songs from the
Internet, and it is also smaller than a Walkman.
8. Perhaps the iPod will be the next icon for the 21st
century.
9. But in this century, Apple may have stronger
competition than the Sony Walkman did in the last
century.
10. Other companies are now producing similar
products.
PRACTICE 10
1.The YP9000 is new, elegant and very high-tech.
2.It looks like a mobile phone – but it does so much
more.
3.You can use it to make phone calls, send and
receive e –mails, browse the Internet, play music and
video.
4.It also has a digital zoom camera for taking photos.
5.It is ideal for travelling – you don’t need to carry
any other devices.
6.It is 22 centimetres long, one centimetre thick and
just 75 grams heavy.
7.This (The) compact device gives you high-quality
sound, full-colour video and excellent text readability.
8.It is powered by a fast microprocessor with 64
megabytes of memory.
9.The powerful operating system lets you do several
things at the same time, quickly and reliably.
10.What is more, this amazing device is competitively
priced at just 199 dollars.

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