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Introduction to

POPULAR CULTURE:
in Focus
KLEIN MAMAYABAY, LPT, MAED
Instructor
Education Program
Table of Contents
Define and frame the concepts
of culture and the Popular

Understanding the concept of


Pop Culture

Relationship between Media


and Pop Culture
Popular culture is most powerful when it offers us a
vision of how our society should look - or at least
reproduces our reality.
—Janet Mock
Definition of “Culture”
● Culture is the patterns of learned and shared behavior and beliefs
of a particular social, ethnic or age group.
● It can be also defined as all the ways of life including arts,
beliefs and institutions of a population.
Definition of “Popular”
● Popular describes something that is well- liked or admired
by a lot of people.
● It comes for a Latin word “populous”, which means people.
● Anything that is popular is liked by many people.
What is Popular Culture?

1.Popular Culture is the set of practices, beliefs,


and objects that are dominant or prevalent in
a society.
2.It embody the most broadly shared meanings
of a social system.
Popular culture (or "pop culture") refers in general to
the traditions and material culture of a particular
society. In the modern West, pop culture refers to
cultural products such as music, art, literature, fashion,
dance, film, cyberculture, television, and radio that are
consumed by the majority of a society's population.
Popular culture is those types of media that have mass
accessibility and appeal (Ashley Crossman, 2019).
The Rise of Popular Culture
After the end of World War II, innovations in mass media led to
significant cultural and social changes in the west. At the same time,
capitalism, specifically the need to generate profits, took on the role of
marketing: newly invented goods were being marketed to different
classes.

The meaning of popular culture then began to merge with that of mass
culture, consumer culture, image culture, media culture, and culture
created by manufacturers for mass consumption.
6 Different Definitions of
Popular Culture by  John Storey
1. Popular culture is simply culture that is widely favored or well-liked by
many people: it has no negative connotations.
2. Popular culture is whatever is left after you've identified what "high
culture" is: in this definition, pop culture is considered inferior, and it
functions as a marker of status and class.
3. Pop culture can be defined as commercial objects that are produced
for mass consumption by non-discriminating consumers. In this
definition, popular culture is a tool used by the elites to suppress or
take advantage of the masses.
4. Popular culture is folk culture, something that arises from the people
rather than imposed upon them: pop culture is authentic (created by
the people) as opposed to commercial (thrust upon them by
commercial enterprises).
5. Pop culture is negotiated: partly imposed on by the dominant
classes, and partly resisted or changed by the subordinate
classes. Dominants can create culture but the subordinates
decide what they keep or discard.
6. The last definition of pop culture discussed by Storey is that in
the postmodern world, in today's world, the distinction between
"authentic" versus "commercial" is blurred. In pop culture
today, users are free to embrace some manufactured content,
alter it for their own use, or reject it entirely and create their
own.
Level of Pop Culture
Perceived to Occur at Each Level

HIGH MIDDLE LOW

• Time magazine, • daily • tabloids,


Chanel newspapers, Howard Stern
perfumes, bestselling radio,
Frontline (PBS), novels such as infomercials, the
Psychology the Harry Potter Kardashians,
Today series, various erotic movies,
magazine, the works in the movies such as
Discovery fields of jazz, the Hangover
Channel, New rock, and rap, series, Jerry
York Times some YouTube Springer and
(newspaper), videos, self-help similar
National Public manuals programs,
Radio, internet memes
Huffington Post with momentary
(online news interest
and blog site)
What is Mass Culture?
Mass Culture refers to a culture that is widely
spread through the mainstream media.
In today’s society this means platforms such as
Facebook, Twitter, National Radio and
National Television
Mass Culture vs Popular Culture 
1. Mass culture refers to how culture gets produced, whereas popular
culture refers to how culture gets consumed. Mass culture is culture
which is mass produced, distributed, and marketed. 
2. Mass Culture is a set of cultural values and ideas that arise from
common exposure of a population to the same cultural activities,
communications media, music and art, etc. Mass culture tends to
reproduce the liberal value of individualism and to foster a view of
the citizen as consumer 
Mass Culture vs Popular Culture 
1. Popular culture (the preferred term in cultural studies and where the focus is
on uses rather than production), although some theorists distinguish it from
traditional folk culture because it is oriented toward profit and is organized
according to the laws governing commodity exchange. 
2. Cultural products that are both mass-produced and for mass audiences.
Examples include mass-media entertainments—films, television
programmes, popular books, newspapers, magazines, popular music, leisure
goods, household items, clothing, and mechanically-reproduced art. 
FOLK CULTURE
● Hearth (home-based) is anonymous and can have
multiple starting point. The Amish and Hutterites have
● retained traditional methods. They
Spread through relocation diffusion
live on single-family dairy farms
● The culture of rural people whose lifestyle is less
and rely on horses for fieldwork
influenced by modern technology, they adhere to “old and transportation.
fashion” ways.
● Example: Amish and Hutterites Over the course of 140 years, their
population living in community of
goods recovered from about 400 to
around 50,000 at present. Today,
almost all Hutterites live in 
Western Canada and the upper 
Great Plains of the United States.
INDIGENOUS CULTURE
● Community of people having a historical
continuity with pre- invasion and pre-
colonial societies that developed in their
territories.
● For example, families are connected to the land
through the kinship system, and this connection
to land comes with specific roles and
responsibilities which are enshrined in the law
and observed through ceremony.
● Indigenous Peoples help protect our environment,
fight climate change, and build resilience to
natural disasters.
MULTICULTURALISM
● Characterized by people of different races,
ethnicities, and nationalities living together in
the same community. In multicultural
communities, people retain, pass down,
celebrate, and share their unique cultural ways
of life, languages, art, traditions, and behaviors.
● Multicultural individuals — such as Chinese-
Canadians, Turkish-Germans, or Arab-
Americans — commonly think, perceive,
behave, and respond to global workplace issues
in more complex ways than monocultural
individuals.
UNICULTURALISM

● A core cultural identity that is inclusive but centered


on a national ethos shaped by the history, customs,
values of the majority.
● The assimilation of all people in a society into the
dominant culture thus minimizing the dividing
factors of race, ethnicity, and religion, by creating a
strong national identity.
CULTURAL PRESERVATION
● Cultural preservation include documenting and studying languages;
preserving and restoring historic relics significant to a culture or
heritage; and encouraging the preservation and use of indigenous or
tribal languages and rituals.
● Cultural heritage is central to protecting our sense of who we are. It
gives us an irrefutable connection to the past – to certain social values,
beliefs, customs and traditions, that allows us to identify ourselves with
others and deepen our sense of unity, belonging and national pride.
CULTURAL PROMOTION
● The dissemination of cultural and artistic products for
the purpose of preserving the heritage of the past.
 Persuasive promotion
 Focus on offering quality
 Offer packages with a wide variety of cultural activities
 Develop itineraries with a special cultural theme
 Attend or organize major events
 Use of social media platforms
FUSION AND DIFFUSION OF CULTURES
● Cultural diffusion is the spread of the beliefs and social
activities of one culture to different ethnicities, religions,
nationalities, etc.
1. An example of cultural diffusion is the tradition of
the German Christmas pickle ornament becoming
popular in the United States.
2. The spread of music throughout the world also
illustrates cultural diffusion.

● Cultural fusion is a phenomenon which emerges when


two or more cultures inter-mingle and produce a new
culture.

1. An example is blending of culinary traditions of two


or more nations to create innovative and sometimes
quite interesting dishes. (Japanese- Western Cuisine)
DIASPORA & EXILE CULTURE
● The dispersion of people from their homeland or a community
formed by people who have exited or been removed from their
homeland.

-An example of a diaspora is the 6th century exile of Jews from outside
Israel to Babylon.
JEWISH DIASPORA
● The Jewish diaspora is the dispersion of
Israelites or Jews out of their ancestral
homeland (the Land of Israel) and their
subsequent settlement in other parts of the
globe.
● In terms of the Hebrew Bible, the term
"Exile" denotes the fate of the Israelites
who were taken into exile from the
Kingdom of Israel during the 8th century
BCE, and the Judahites from the Kingdom
of Judah who were taken into exile during
the 6th century BCE.
● Jews have been forced to flee from their homelands
into galut, or exile, creating distinct and prominent
communities in Babylonia, Germany, and Iberia.
● Diaspora, or dispersion, created Jewish communities
such as the Ashkenazi (German) and Sephardic
(Iberian) communities.
GIVEAWAYS

Galatians 3:28
Faith in Christ Jesus is what makes each of
you equal with each other, whether you are a
Jew or a Greek, a slave or a free person, a
man or a woman.
ACTIVITY 1
Instruction. Make a 10-page literature review on any topic
discussed in this lesson.

Follow this format:


• Title Page (Make your own creative Title)
• Introduction
• Related Literature (Body)
• Conclusion

Deadline: September 26, 2022


Avoid. Plagiarism.
Other important details. (Single Space, Arial 12)
USE THIS VIDEO AND SAMPLE FORMAT
FOR REFERENCES

1.https://youtu.be/zIYC6zG265E
2.https://youtu.be/kW6Uzn-8uMI
Relationship
between Media
and Pop Culture
Popular culture (the most widespread cultural patterns
of a society) is transmitted via mass media (any means
of delivering standardized messages to a broader
audience).

A variety of methods and interactions with other


people contribute to the socialization of a developing
individual.
Agents of socialization include people such as family, friends, and
neighbors, social institutions such as religion or school; consumption of
mass media; and environments that include interactions with other
people such as sports teams and the workplace.

Through these interactions, individuals learn what actions are


acceptable by observing both the behaviors of others and the reactions
of others to their behaviors.
When mass media first emerged, only a few sources were able
to reach large numbers of people. These sources of mass media
had a huge influence on the culture of large groups.

“The advancement of technology has created many more


outlets for mass media and, consequently, the spread of
popular culture.”
History and Evolution of
PHILIPPINE
POPULAR CULTURE:
KLEIN MAMAYABAY, LPT, MAED
Instructor
Education Program
https://youtu.be/nvdKlJQ6gvU
SUMMARY
Popular culture in the Philippines is a concern of recent
awareness. Considering that the country is considered part of the
Third World – developing nation.

One that has many indigenous ethnic groups that are still un-
urbanized; with a long history of colonization that left behind at
least two immediately discernible layers of cultural influence, the
Spanish and the American, and a less discernible one, the Chinese;
in a present socio-economic state that is still predominantly
agricultural, semi-feudal (many feudal structures, especially in
agricultural practices and related lifestyles continue, barely
changed), and neocolonial (dependent on foreign economies,
especially through the pervasive presence of multinational
corporations).
Thus, it is better to go through each major
area of Philippine popular culture and
examine briefly its history in order to be able
to bring into light the present cultural
situation of the country in question.
Mass Culture Theory
● Mass culture is a form of popular culture
produced through the process of mass
production
● Consumers are passive in accepting pop culture
● High art is at risk because of pop culture
● High culture (classical theater, music, fine art) is
more valuable and enlightening that those who
partake in popular culture, also known as “popular
culture”
Critique on the Mass Culture Theory

Mass culture is a form of popular


culture produced through the process
of mass production (stagnant and
uniform)

Pop culture is diverse and


constantly evolving
Critique on the Mass Culture Theory

Consumers are passive in accepting


pop culture

The consumers are not passive in their


relationship with culture (they are active
participants in the co-creation of pop
culture)
Critique on the Mass Culture Theory
High art is at risk because of pop
culture

Pop culture is open to interpretation and


has multiple perspectives (not just by the
few, but by everyone)
Critique on the Mass Culture Theory
High culture (classical theater, music, fine art)
is more valuable and enlightening that those
who partake in popular culture, also known
as “popular culture”

Pop culture is a reflection of the creativity


of the people
Things to Remember:
● Pop culture is diverse and constantly evolving
● The consumers are not passive in their relationship
with culture (they are active participants in the co-
creation of pop culture)
● It is open to interpretation and has multiple
perspectives (not just by the few, but by everyone)
● Pop culture is a reflection of the creativity of the
people
Case Study on the
Evolution of Pop
Culture:
●Bituing Walang
Ningning
1983 1985
2006 2020
Additional Topics
● A historical perspective on how popular culture was
spread in the Philippines
● Legacy Media
" Ang hindi marunong
lumingon sa
pinangalingan ay
hindi makakarating
sa paroroonan."
- Jose
Rizal
Historical
Perspective
on
Philippine
Popular
Pre-Spanish Era: Barangay-level
Chikahan
● Ancient Filipinos wrote on the barks of trees, on leaves
and bamboo tubes using pointed instruments
● Umalohokan - the barangay representative who spreads
information to others
● Forms of literature were developed
○ Maranaws: Kasabihan (sayings), bugtong (riddles),
kumintang (war songs), daragan (poetry)
○ Ifugaos: hudhud (wedding songs)
Pre-Spanish Era: Barangay-level
Chikahan
Spanish Colonial Era: Rise of the
Print
● Woodblock Printing was invented in China (Han Dynasty)
Spanish Colonial Era: Rise of the
Print
● Johannes Gutenberg - father of modern printing
Spanish Colonial Era: Rise of the
Print

Link: https://www.youtube.com/watch?v=yeikqw0kyqI
Literature and
Enlightenment
● Del Superior Govierno - first official newspaper
(strong censorship, content has bias in favor of the
Spaniards)
● La Solidaridad - Published in Spain by the Ilustrados
(Graciano Lopez Jaena, Jose Rizal, Marcelo H. del Pilar,
Mariano Ponce, Juan Luna)
● Noli Me Tangere and El Filibusterismo brought
about the nationalist sentiments of the Filipinos
American
Era
● Americans crafted the Philippine educational system
○ Taught people how to read and write
○ Made text and later on information more accessible
● 1900 - Manila Bulletin was opened
● 1914 - US government used films as a tool for
information, education, and propaganda
○ 1919 - Dalagang Bukid by Jose Nepomuceno
● 1924 - Americans established the first AM radio station
named KZKZ
Japanese Occupation (1941-
1945)
● Extreme censorship was established by the Japanese
● Movie companies stopped production
● All radio stations were closed except for KZRH and was
used by the Japanese for propaganda
After the Second World
War
● Radio became the a source of entertainment and not just
information
● 1950s - Golden Age of Filipino Film
○ FAMAS (Filipino Academy of Movie Arts & Sciences)
was established
○ Rise of high-quality Filipino films
○ Big Four Film Studios: Sampaguita, Lebran, LVN, and
Premiere Productions
After the Second World
War
● Newspapers and Magazines became popular
○ They are not just informative, they also started to
create material for entertainment purposes
■ Liwayway (Tagalog)
■ Bisaya (Eastern Visayan region)
■ Hiligaynon (Western Visayan region)
■ Bannawag (Ilocos region)
Television in the
Philippines
● 1953 - DZAQ-TV also known as Channel
3
○ Alto Broadcasting System (ABS)
○ Owned by Antonio Quirino
○ Later on acquired by the Lopezes who
owned CBN (Chronicle Broadcasting
Network) radio station
○ This lead to the first radio-television
network called ABS-CBN
Marcos
Era
● Freedom of expression was compromised
○ The media was controlled
○ Media Practitioners were fighting against censorship
● Growth in advertising was seen during the 1960s and
1970s
○ Tagalog was used in advertisements
● Media was Manila-centered and underdeveloped in the
provinces
The Introduction of Electronic
Technology in the Philippines

● 1960 - the first computer system


was installed in the Philippines
○ IBM 650
○ The Bureau of Lands (for land
survey computations)
The Introduction of Electronic
Technology in the Philippines

● 1968 - PLDT (which used to be an American owned) was


bought by Ramon Cojuangco) Philippine Long Distance Telephone
Company

○ This paved the way for Filipinos to call abroad via


telephone
● 1987 - PLDT establishes the Philippines’ first cellular
telephone network
The Introduction of Electronic
Technology in the Philippines
● March 29, 1994 - Internet
was available in the
Philippines
○ Philipine Network Foundation
(PHNET)
○ A project of the Department of
Science and Technology (DOST)
and the Industrial Research
According to National Artist for Literature Bienvenido
Lumbera, "Popular culture is power, and anyone who uses it
to control minds is likely to
have their literary and technical machinery turned against
him when the minds he has exploited discover his power as a
political tool.”
According to Lumbera, the Spaniards developed and used
popular culture in the Philippines to the native
Filipinos or Indios through plays and literature to get the
natives 'hearts and win them over.
Activity 2
Essay
● Read and answer the questions carefully
● This is an open notes test, you may refer to your notes
and lecture slides while you answer
● Due on Saturday (September 3, 2022) 12:00 Noon.
1. Name your favorite show/ movie/ musician
2. What media platform do you use to access the material
of your favorite show/ movie/ musician?
3. Why do you like the show/ movie/ musician?
4. What did you learn from the show/ movie/ musician?
5. How do you think did your favorite show/ movie/
musician influence you in your goals in life?
Moments that defined
Pinoy Pop Culture
Vice Ganda becomes the Filipino actor with the greatest
number of top grossing films at the Filipino box office record.
This straightened the notion that it’s possible for an openly
gay comedian to attain a high level of success in an industry
where straight actors are often discouraged or criticized for doing
gay roles; helped normalize “gay” movies and the playing of gay
roles.
“That Thing Called Tadhana” got a wide
theatrical release – and changed the
Pinoy romance forever.
There isn’t anything particularly new about it
on the surface; it’s a movie about a guy and a
girl navigating through their past heartbreaks,
the audience hoping the couple on the screen
will end up together.
The four-year (and counting) run of
FPJ’s “Ang Probinsyano”.
Its popularity is emblematic of how our
entertainment cannot be separated from our
politics; Where people were wondering whether
it was an indirect endorsement of a political
candidate.
Eat Bulaga ‘accidentally’ creates AlDub, the
decade’s most phenomenal love team.
Its appeal is rooted in its authenticity. Several
elements used in the ‘kalyeserye’ — the split
screen romance, Maine fainting during an
important scene, Maine and Alden not talking to
each other off screen until after their characters
finally met — stemmed from real life.
The meme-ification of Pop culture. The beauty of
meme culture is that it can be made by everyone; it’s a matter of
creating something new out of an existing product and making it
funnier or more entertaining than before.
And it doesn't even have to do more than take a screencap of
something and put something funny over it.
That it can influence the zeitgeist and turn something like “Heneral
Luna,” a movie that should have had “box office failure” written all over
it, into a massive pop culture property is just a consolation.
The rise of vlogging and the gradual decline of
middleman.
This is partly due to a multitude of media
streaming services where one can watch
everything. But a greater part of the decline can
be mainly attributed to Youtube and vloggers. The
rise of vloggers isn’t a trend that’s exclusive to the
Philippines.
But, vlogging has democratized how we consume and
create content locally. You don’t need to have conventional
movie star good looks in order to become popular and have
an audience of millions. You don’t even need the backing of
a T.V. network or a talent management company. On the
flipside, you don’t need a T.V. or a movie ticket to watch
“content.” At its most basic, all you need to consume or
create “content” is a smartphone and a stable internet
connection.
- Raffy Tulfo and our search for a hero.
- His relevance in pop culture is more than his popularity.
He uses public service as a form of entertainment. This is
not a new format, but it tapped into the Filipino’s need for
a hero. A hero, we should add, that is within reach of
everyone. In the 1990s and the 2000s, that medium is
television and radio. In the 2010s, nothing makes
something seem within the reach of everyone like the
internet.
In short: Raffy Tulfo tapped into Filipino’s need for a
hero by providing quick justice in these turbulent
times, amplifying it with the use of social media.
This isn’t an endorsement of Raffy Tulfo, whose methods of
helping people via his radio program could be problematic. But, even in
pop culture, we look for a hero who is representative of the time we live
in. This is why, during the mid to late 2000s, one of our most popular
T.V. personalities, is noontime show host Willie Revillame. During the
early to mid-2010s, it was Kris Aquino. Today, for better or for worse,
that hero is Raffy Tulfo
Mass Media and Pop
Culture
● Pop culture is deeply integrated within Mass Media
(and its various forms)
● Mass media is a reflection and at the same time a
tool for expression of Pop Culture
● Some of the variables to be considered:
○ Affordability
○ Ease of use/ Convenience of acquisition
○ Visibility (process of popularization)
To Wrap
Up
● Pop Culture is a phenomena in which cultural ideas,
practices, and symbols are transmitted through
various platforms of media (photos, writing, speech,
television, rituals, among others)
● Pop culture is diverse and constantly evolving
● The consumers are active participants in the co-
creation of pop culture
● Pop culture is deeply integrated within Mass Media
(and its various forms)
Your Turn
Pop Culture - The Philippine
●Experience
Read the journal article entitled “ Mass Culture and
Cultural Policy- The Philippine Experience”
● Write a 1 to 2-page essay that briefly explains the history
of Philippine Popular Culture (Font Size 12/ Arial or Times
New Roman)
● What are the significant events in Philippine History that
paved the way for different forms for the growth of
various Legacy Media?
● Due on ______________.
https://youtu.be/ZiP9RXR5u3Q
EXPOSED: 400 Years of
Filipino Fashion, Music and
Dance
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Table of Contents

About Us 01
Here you can describe the topic
of the section

Market Analysis 02
Here you can describe the topic
of the section

Goals & Strategy 03


Here you can describe the topic
of the section
Our Company
Mercury is the closest planet to the Sun and
the smallest one in the Solar System—it’s
only a bit larger than the Moon. The
planet’s name has nothing to do with the
liquid metal
Our Evolution

Mercury Mars
Mercury is the closest Despite being red,
planet Mars is actually a cold
to the Sun place

2010 2015
Our Evolution

Jupiter Saturn
It’s the biggest planet Saturn is composed of
in the hydrogen
Solar System and helium

2018 Now
What Sets Us Apart

Mars Mercury Jupiter Neptune


Despite being red, Mercury is the It’s the biggest Neptune is the
Mars is a cold closest planet to planet in the Solar farthest planet
place the Sun System from the Sun
A Picture Always
Reinforces the
Concept
Images reveal large amounts of
data, so remember: use an image
instead of long texts
Guiding Principles

What we aim to
What we do
achieve
Despite being red, Mars is
Research actually a cold place

Advocacy and Jupiter is the biggest planet in


Lobbying the Solar System

Campaigns Saturn is composed of hydrogen


and Action and helium
Core Issues

Arms Control Climate Change Discrimination


Mercury is the Venus has a Despite being red,
closest planet beautiful name, but Mars is actually
to the Sun it’s terribly hot a cold place

Freedom Living In Dignity Human Rights


Jupiter is the biggest planet in Saturn is composed Neptune is the
the of hydrogen farthest planet
Solar System and helium from the Sun
Awesome Words
“This is a quote. Words full of wisdom that someone
important said and can make the reader get inspired.”

—Someone Famous
Market Share

10%
Mars
Despite being red, Mars is 50%
actually a cold place Mercury
40% Mercury is the closest
planet to the Sun
Venus
Venus is the second planet
from the Sun

To modify this graph, click on it, follow the link, change the data and paste the new graph here
Buyer Persona Profile

Nekeisha Robinson Zac O'Kelly


● Female ● Male
● 23 years old ● 34 years old
● African American ● Irish

Personality Values
Introvert Extrovert

Analytical Creative
Honesty Service Trust
01
Company
You can enter a subtitle here if
you need it
Buyer Journey
Positive
Experience 04
01 Mercury
02
02 Venus

03 Mars

04 Jupiter 03
Negative
01 Experience
Sales Funnel

Awareness Interest Decision Purchase


Mercury is the closest Neptune is the farthest Venus is the Saturn is a gas
planet to planet second planet giant and has
the Sun from the Sun from the Sun several rings
Competitor Analysis
Jupiter

Us

Neptune Mars

Mercury
SWOT Analysis

Strengths Weaknesses
Saturn is composed S W Despite being red,
of hydrogen Mars is actually a
and helium cold place

Opportunities Threats
Mercury is the O T Neptune is the
closest planet farthest planet
to the Sun from the Sun
Upcoming Goals

01

Reclaim Freedom
02 Jupiter the biggest planet of
them all
Secure Equal Rights
Mercury is the closest planet 03
to the Sun

Respond to Crises
Venus is the second planet
from the Sun
Strategy

Mars Neptune Venus


Despite being red, Mars Neptune is the farthest Venus has a beautiful
is actually a cold place. planet from the Sun and name and is the second
It’s full of iron oxide dust the fourth-largest planet from the Sun
Key Action Items

Goal

Key Action Key Action


01 02
Saturn is composed of Neptune is the farthest planet
hydrogen and helium from the Sun

A B C D
Mercury is the Venus has a Despite being red, Jupiter is the
closest planet to the beautiful name, but Mars is a cold place biggest planet in
Sun it’s hot the Solar System
A Picture Is
Worth a
Thousand
Words
This Is a Map

You can fill this with relevant


information
Key Facts

70,8M
People have been displaced due to conflict

61M
Children have no access to education
Timeline

Su Mo Tu We Th Fr Sa

Day 01 Day 02
1 2 3 4 Despite being red, Mercury is the closest
Mars is actually a cold planet to the Sun
place
5 6 7 8 9 10 11

12 13 14 15 16 17 18
Day 03 Day 04
19 20 21 22 23 24 25 Jupiter is the fourth- Neptune is the farthest
brightest object in the planet from the Sun
sky
26 27 28 29 30 31
Budget

First Quarter Second Quarter Third Quarter

Voluntary Income $55,000 $80,000 $70,000

Campaign Funds $140,000 $160,000 $180,000

Investment
$100,000 $70,000 $120,000
Income

Total $295,000 $310,000 $370,000


KPI Overview
Outreach Donor Growth

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Social Media Engagement


$134
Average gift price
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